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Xiaomi, Samsung Help TV Market in India To Hit 15 Million Shipments in 2019

Xiaomi is offering a 55-inch smart TV with a 4K panel at below Rs 50,000 , TCL is selling its AI-powered 55-inch 4K TV at only Rs 35,000 and OnePlus is offering 55-inch 4K QLED TV with 50-watt Soundbar for Rs 100,000

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LED TVs still account for more than 90 per cent of the market in India while OLED and QLED TV the rest. Non-smart TV grew by 7 per cent (YoY) in 2019. IANS

Driven by budget smart TVs by brands like Xiaomi, Samsung, TCL, Vu and others, the overall TV market in India saw its highest-ever shipment of 15 million units in 2019 – a 15 per cent increase (year-on-year), a new report said on Tuesday.

While Samsung led the overall TV segment, Xiaomi was the leader in the smart TV segment with 40 per cent (YoY) growth in 2019. The growth is mainly driven by budget smart TVs with 32-inch TVs leading the segment and penetrating sub-$150 price bands, according to latest research from Counterpoint’s ‘TV Tracker Service’.

“Affordability and value for money are the key growth drivers. The new crop of brands such as Xiaomi, TCL and others are tapping their existing relationships with e-commerce channels such as Flipkart, Amazon, etc to successfully distribute the TVs affordably with a direct-to-consumer model,” said Senior Analyst Karn Chauhan.

Samsung recorded a 6 per cent (YoY) growth, mostly coming from its smart TV portfolio that saw 5 per cent growth and includes N5000, N7000, R5000 and R7000 models. In the Rs 50,000 and above price segment, Samsung led the market with a 40 per cent market share. Its non-smart business, however, declined.

“Samsung continues to lead the overall TV market but the emerging smart TV segment is being cornered by the newer players. Smart TV was the fastest-growing segment, up 25 per cent YoY,” said Research Analyst Debasish Jana. LED TVs still account for more than 90 per cent of the market in India while OLED and QLED TV the rest. Non-smart TV grew by 7 per cent (YoY) in 2019.

“While Samsung, LG, Sony are experiencing a YoY decrease in their non-smart TV business, brands like BPL, Sansui and others are still banking on the non-smart TV segment that mainly caters to the rural market, B2B segment or a second bedroom TV in many cases,” informed Jana.

Xiaomi is offering a 55-inch smart TV with a 4K panel at below Rs 50,000 , TCL is selling its AI-powered 55-inch 4K TV at only Rs 35,000 and OnePlus is offering 55-inch 4K QLED TV with 50-watt Soundbar for Rs 100,000.

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Driven by budget smart TVs by brands like Xiaomi, Samsung, TCL, Vu and others, the overall TV market in India saw its highest-ever shipment of 15 million units in 2019 – a 15 per cent increase (year-on-year), a new report said on Tuesday. Pixabay

These cutting-edge but relatively affordable offerings have been steering mature smartphone users to purchase large-sized smart TVs. This strategy helped brands such as Xiaomi and TCL to grow its shipment volumes by 40 per cent and 110 per cent (YoY), respectively in 2019, the report noted.

Last year was marked by the entry of smartphone brands such as Motorola, Nokia, OnePlus with their Smart TVs looking to build a connected device story complementing their smartphone devices. LG’s share has taken a hit due to lower than expected performance in the non-smart TV market, the report said.

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Sony’s overall TV shipments declined 14 per cent (YoY). Smart TV, on the other hand, helped Sony to keep some of its markets with 3 per cent growth. X80G, X90G and A8F series became quite popular for Sony this year. (IANS)

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Know About Where Do Employees Actually Gaze At During Video Calls

For the study, published in the journal Attention, Perception & Psychophysics, the team compared fixation behaviour in 173 participants under two conditions

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The phenomenon known as "gaze cueing," a powerful signal for orienting attention, is a mechanism that likely plays a role in the developmentally and socially important wonder of "shared" or "joint" attention where a number of people attend to the same object or location. Pixabay

 As more and more people use video conferencing tools to stay connected in social distancing times, neuroscientists from Florida Atlantic University have found that a person’s gaze is altered during tele-communication if they think that the person on the other end of the conversation can see them.

The phenomenon known as “gaze cueing,” a powerful signal for orienting attention, is a mechanism that likely plays a role in the developmentally and socially important wonder of “shared” or “joint” attention where a number of people attend to the same object or location.

“Because gaze direction conveys so much socially relevant information, one’s own gaze behaviour is likely to be affected by whether one’s eyes are visible to a speaker,” said Elan Barenholtz, associate professor of psychology. For example, people may intend to signal that they are paying more attention to a speaker by fixating their face or eyes during a conversation.

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“Conversely, extended eye contact also can be perceived as aggressive and therefore noticing one’s eyes could lead to reduced direct fixation of another’s face or eyes. Indeed, people engage in avoidant eye movements by periodically breaking and reforming eye contact during conversations,” explained Barenholtz.

People are very sensitive to the gaze direction of others and even two-day-old infants prefer faces where the eyes are looking directly back at them. Social distancing across the globe due to coronavirus (COVID-19) has created the need to conduct business “virtually” using Skype, web conferencing, FaceTime and any other means available.

For the study, published in the journal Attention, Perception & Psychophysics, the team compared fixation behaviour in 173 participants under two conditions: one in which the participants believed they were engaging in a real-time interaction and one in which they knew they were watching a pre-recorded

The researchers wanted to know if face fixation would increase in the real-time condition based on the social expectation of facing one’s speaker in order to get attention or if it would lead to greater face avoidance, based on social norms as well as the cognitive demands of encoding the conversation.

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As more and more people use video conferencing tools to stay connected in social distancing times, neuroscientists from Florida Atlantic University have found that a person’s gaze is altered during tele-communication if they think that the person on the other end of the conversation can see them. Pixabay

Results showed that participants fixated on the whole face in the real-time condition and significantly less in the pre-recorded condition. In the pre-recorded condition, time spent fixating on the mouth was significantly greater compared to the real-time condition. There were no significant differences in time spent fixating on the eyes between the real-time and the pre-recorded conditions. To simulate a live interaction, the researchers convinced participants that they were engaging in a real-time, two-way video interaction (it was actually pre-recorded).

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When the face was fixated, attention was directed toward the mouth for the greater percentage of time in the pre-recorded condition versus the real-time condition. “Given that encoding and memory have been found to be optimized by fixating the mouth, which was reduced overall in the real-time condition, this suggests that people do not fully optimize for speech encoding in a live interaction,” the authors wrote. (IANS)