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Xiaomi Becomes The Top Smartphone Brand in The Indian Market

The offline segment registered a slower annual growth of 6.6 per cent in the third quarter

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Xiaomi
Xiaomi.

Chinese smartphone maker Xiaomi shipped 11.7 million units and became the top brand in the Indian market with 27.3 per cent share in the third quarter this year, with Samsung at second spot, the International Data Corporation (IDC) said on Thursday.

According to the IDC “Quarterly Mobile Phone Tracker”, the smartphone market in India reached an all-time high of 42.6 million unit shipments in the third quarter (ending September 30), registering a 9.1 per cent year-on-year (YOY) growth.

This is the first time when the smartphone market is at par with the feature phone market, each contributing 50 per cent to the overall mobile phone market.

With the growth in the smartphone segment came a warning.

“With the duty hikes in place and the dollar fluctuation, smartphone vendors are expected to raise prices of devices in the coming months rather than absorbing the cost or clocking it under cash backs and financing schemes,” said Navkendar Singh, Associate Research Director, Client Devices and IPDS, IDC India.

In the wake of the depreciating rupee and rising input costs, Realme and Xiaomi have already increased prices of some of their handsets.

Xiaomi increased the prices of its budget smartphones Redmi 6 and Redmi 6A, along with Mi Powerbank 2i and Mi TV (32-inch Pro and 49-inch Pro variants).

Online-focused Chinese smartphone maker Realme increased the prices of its two popular budget handsets in India. The Rs 6,999 Realme C1 is now priced at Rs 7,999 while Rs 8,990 Realme 2 (3GB variant) is priced at Rs 9,499.

The complaint alleged that Xiaomi had used the patents without any license from Yulong.
This is the first time when the smartphone market is at par with the feature phone market, each contributing 50 per cent to the overall mobile phone market, wikimedia commons

According to Upasana Joshi, Associate Research Manager, Channel Research, IDC India, shipments in the third quarter were primarily driven by the eTailer channel in run up to the festival season.

“eTailers continued to drive affordability with multiple financing options such as zero or low-cost EMIs (equated monthly instalments), buyback guarantees and cashback on debit/credit cards,” Joshi said in a statement.

Xiaomi grew to a new high on the back of its successful Redmi 5A and Redmi Note 5 Pro series and refreshed Redmi 6/A/Pro portfolio, said the report.

“Samsung registered an annual growth of 4.8 per cent in 3Q18 at the back of its ‘Infinity’ series model ‘Galaxy J6’ followed by Galaxy J2 (2018), J8, J4 and the recently launched Android Go Model Galaxy J2 core with a middling demand,” the IDC report added.

Vivo continued at third position with a growth of 35.4 per cent.

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The offline segment registered a slower annual growth of 6.6 per cent in the third quarter.

Commenting on the premium end of the market (above Rs 30,000), Joshi said that OnePlus climbed to the leadership position at the back of OnePlus 6, surpassing Samsung and Apple in the third quarter.

With a 2.1 per cent (YoY) growth, the feature phone market registered shipments of 43.1 million units in the 3Q 2018. Shipments for Jio Phone continued to decline as the vendor focused on clearing existing channel inventory, said the report. (IANS)

Next Story

Xiaomi Plans to Bring 10 5G Smartphones in Year 2020

Additionally, Jun noted that Xiaomi's IoT platform has connected 196 million devices, and the number of users of IoT devices exceeds 3 million

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The highest demand among people was for of smartphones, followed by Mi ecosystem devices, accessories and Mi TVs. Wikimedia Commons

Chinese handset maker Xiaomi is aiming to introduce at least 10 5G smartphones in 2020 as it mulls quickly making 5G devices just as common as 4G phones.

According to the handset maker’s founder Lei Jun, Xiaomi aims to launch 5G phones that could cover the full range of prices from the lower to the higher end.

During the company’s developer conference held here, Jun said that all Xiaomi smartphones with a price tag of more than $285 (2000 Yuan) will be 5G phones.

MIUI 11
Chinese smartphone manufacturer Xiaomi is also reportedly planning to add three new features to its MIUI 11 user interface. Wikimedia Commons

Although Chinese smartphone brands have started introducing 5G phones this year, even before the official commercialization of the network in the country, Lei believes that demands for 5G devices will only take off when a large number of local consumers are willing to change their handsets into 5G-enabled ones, ZDNet reported on Wednesday.

The company has already launched a 5G+AIoT strategy so as to increase the development and adoption of the use of its AIoT services.

Also Read: Tech Giant Google Announces New Limitations on Political Advertisements

Additionally, Jun noted that Xiaomi’s IoT platform has connected 196 million devices, and the number of users of IoT devices exceeds 3 million.

Recently, MediaTek announced that it will hold a new product launch conference on November 26, officially releasing a new 5G chip and there is news that the first model of MediaTek’s 5G chip is likely to be the Redmi K30. (IANS)