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Xiaomi Becomes The Top Smartphone Brand in The Indian Market

The offline segment registered a slower annual growth of 6.6 per cent in the third quarter

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Xiaomi leads India wearables market in Q3 2018: IDC.
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Chinese smartphone maker Xiaomi shipped 11.7 million units and became the top brand in the Indian market with 27.3 per cent share in the third quarter this year, with Samsung at second spot, the International Data Corporation (IDC) said on Thursday.

According to the IDC “Quarterly Mobile Phone Tracker”, the smartphone market in India reached an all-time high of 42.6 million unit shipments in the third quarter (ending September 30), registering a 9.1 per cent year-on-year (YOY) growth.

This is the first time when the smartphone market is at par with the feature phone market, each contributing 50 per cent to the overall mobile phone market.

With the growth in the smartphone segment came a warning.

“With the duty hikes in place and the dollar fluctuation, smartphone vendors are expected to raise prices of devices in the coming months rather than absorbing the cost or clocking it under cash backs and financing schemes,” said Navkendar Singh, Associate Research Director, Client Devices and IPDS, IDC India.

In the wake of the depreciating rupee and rising input costs, Realme and Xiaomi have already increased prices of some of their handsets.

Xiaomi increased the prices of its budget smartphones Redmi 6 and Redmi 6A, along with Mi Powerbank 2i and Mi TV (32-inch Pro and 49-inch Pro variants).

Online-focused Chinese smartphone maker Realme increased the prices of its two popular budget handsets in India. The Rs 6,999 Realme C1 is now priced at Rs 7,999 while Rs 8,990 Realme 2 (3GB variant) is priced at Rs 9,499.

The complaint alleged that Xiaomi had used the patents without any license from Yulong.
This is the first time when the smartphone market is at par with the feature phone market, each contributing 50 per cent to the overall mobile phone market, wikimedia commons

According to Upasana Joshi, Associate Research Manager, Channel Research, IDC India, shipments in the third quarter were primarily driven by the eTailer channel in run up to the festival season.

“eTailers continued to drive affordability with multiple financing options such as zero or low-cost EMIs (equated monthly instalments), buyback guarantees and cashback on debit/credit cards,” Joshi said in a statement.

Xiaomi grew to a new high on the back of its successful Redmi 5A and Redmi Note 5 Pro series and refreshed Redmi 6/A/Pro portfolio, said the report.

“Samsung registered an annual growth of 4.8 per cent in 3Q18 at the back of its ‘Infinity’ series model ‘Galaxy J6’ followed by Galaxy J2 (2018), J8, J4 and the recently launched Android Go Model Galaxy J2 core with a middling demand,” the IDC report added.

Vivo continued at third position with a growth of 35.4 per cent.

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The offline segment registered a slower annual growth of 6.6 per cent in the third quarter.

Commenting on the premium end of the market (above Rs 30,000), Joshi said that OnePlus climbed to the leadership position at the back of OnePlus 6, surpassing Samsung and Apple in the third quarter.

With a 2.1 per cent (YoY) growth, the feature phone market registered shipments of 43.1 million units in the 3Q 2018. Shipments for Jio Phone continued to decline as the vendor focused on clearing existing channel inventory, said the report. (IANS)

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Micromax Launches its First Ever Notch Series of Smartphones

Micromax said its strategic collaboration with Reliance Jio would enable one to get as much as Rs 2,200 cashback as well as 50GB of free data on purchase of both the phones

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Micromax Launches new 'Canvas 2 Plus' At Rs 8,999 In India
Micromax unveils its first 'Notch' series smartphones, flickr

Micromax Informatics on Tuesday launched its first Notch series of smartphones, the Infinity N11 and Infinity N12, for Rs 8,999 and Rs 9,999 respectively.

The two new smartphones come with 6.19-inch HD+ screen, 18.9:9 screen ratio, (13MP+5MP) dual rear camera and a 4,000mAh battery.

Both the devices will be available in offline stores across the country from December 26, Micromax said in a statement.

“We are extremely excited to launch two powerful variants of smartphones under this Infinity N series,” said Vikas Jain, Co-Founder, Micromax Informatics Ltd.

A worker displays a Micromax mobile phone inside a store in Kolkata in this December 4, 2013 file photo. REUTERS/Rupak De Chowdhuri/Files

Infinity N11 comes with 2GB RAM and Infinity N12 sports 3GB RAM. Both the device have internal storage of up to 32GB.

Micromax said its strategic collaboration with Reliance Jio would enable one to get as much as Rs 2,200 cashback as well as 50GB of free data on purchase of both the phones.

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“With support for high quality dual camera photography, AI enhancements and incredible power efficiency, the MediaTek Helio P22 sets a new bar for accessibility to premium features,” Jain added. (IANS)