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Xiaomi Becomes The Top Smartphone Brand in The Indian Market

The offline segment registered a slower annual growth of 6.6 per cent in the third quarter

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Xiaomi
Xiaomi.

Chinese smartphone maker Xiaomi shipped 11.7 million units and became the top brand in the Indian market with 27.3 per cent share in the third quarter this year, with Samsung at second spot, the International Data Corporation (IDC) said on Thursday.

According to the IDC “Quarterly Mobile Phone Tracker”, the smartphone market in India reached an all-time high of 42.6 million unit shipments in the third quarter (ending September 30), registering a 9.1 per cent year-on-year (YOY) growth.

This is the first time when the smartphone market is at par with the feature phone market, each contributing 50 per cent to the overall mobile phone market.

With the growth in the smartphone segment came a warning.

“With the duty hikes in place and the dollar fluctuation, smartphone vendors are expected to raise prices of devices in the coming months rather than absorbing the cost or clocking it under cash backs and financing schemes,” said Navkendar Singh, Associate Research Director, Client Devices and IPDS, IDC India.

In the wake of the depreciating rupee and rising input costs, Realme and Xiaomi have already increased prices of some of their handsets.

Xiaomi increased the prices of its budget smartphones Redmi 6 and Redmi 6A, along with Mi Powerbank 2i and Mi TV (32-inch Pro and 49-inch Pro variants).

Online-focused Chinese smartphone maker Realme increased the prices of its two popular budget handsets in India. The Rs 6,999 Realme C1 is now priced at Rs 7,999 while Rs 8,990 Realme 2 (3GB variant) is priced at Rs 9,499.

The complaint alleged that Xiaomi had used the patents without any license from Yulong.
This is the first time when the smartphone market is at par with the feature phone market, each contributing 50 per cent to the overall mobile phone market, wikimedia commons

According to Upasana Joshi, Associate Research Manager, Channel Research, IDC India, shipments in the third quarter were primarily driven by the eTailer channel in run up to the festival season.

“eTailers continued to drive affordability with multiple financing options such as zero or low-cost EMIs (equated monthly instalments), buyback guarantees and cashback on debit/credit cards,” Joshi said in a statement.

Xiaomi grew to a new high on the back of its successful Redmi 5A and Redmi Note 5 Pro series and refreshed Redmi 6/A/Pro portfolio, said the report.

“Samsung registered an annual growth of 4.8 per cent in 3Q18 at the back of its ‘Infinity’ series model ‘Galaxy J6’ followed by Galaxy J2 (2018), J8, J4 and the recently launched Android Go Model Galaxy J2 core with a middling demand,” the IDC report added.

Vivo continued at third position with a growth of 35.4 per cent.

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The offline segment registered a slower annual growth of 6.6 per cent in the third quarter.

Commenting on the premium end of the market (above Rs 30,000), Joshi said that OnePlus climbed to the leadership position at the back of OnePlus 6, surpassing Samsung and Apple in the third quarter.

With a 2.1 per cent (YoY) growth, the feature phone market registered shipments of 43.1 million units in the 3Q 2018. Shipments for Jio Phone continued to decline as the vendor focused on clearing existing channel inventory, said the report. (IANS)

Next Story

Xiaomi-backed Company Black Shark Prepping to Launch 5G Phones in 2020

It is backed by a 4000mAh battery with 27W fast charging support

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Latest technology of 5G
5G Technology.

Xiaomi-backed company Black Shark’s Founder and CEO Wu Shimin said the company has developed a prototype 5G smartphone which would be launched in the first half of next year.

The company has scheduled a launch event on July 30 in China where it will launch the Black Shark 2 Pro – an upgraded version of recently launched Black Shark 2, news portal GizmoChina reported on Monday.

The upcoming device is expected to be powered by the newly-announced Snapdragon 855 Plus SoC while rest of the specifications of the device are yet to be revealed.

In India, Black Shark 2 is priced at Rs 39,999 for the 6GB RAM + 128GB storage variant while the premium variant is priced at Rs 49,999, which comes with a 12GB RAM and 256GB storage.

5G
FILE – People stand next to a 5G logo during the Mobile World Congress wireless show, in Barcelona, Spain, Feb. 28, 2018. VOA

The device features a full HD+ resolution and supports HDR+ colours. It has a 6.39-inch AMOLED display with 1080×2340 pixel resolution and 60Hz refresh rate. It is powered by Qualcomm Snapdragon 855 processor with up to 12GB RAM.

Also Read: Flipkart Revamps its Seller Onboarding Process to Help MSMEs: Report

The device is equipped with a dual-camera setup, which comes with a combination of 48MP primary lens along with a 12MP telephoto lens and LED flash. Also, the phone features a 20MP selfie camera. On the software front, the phone runs on Android 9.0 Pie.

It is backed by a 4000mAh battery with 27W fast charging support. (IANS)