Monday September 23, 2019
Home India Xiaomi Slips ...

Xiaomi Slips But Retains Top Spot in Indian Market

The top 10 models contributed 35 per cent of overall smartphone shipments

Chinese smartphone maker Xiaomi on Friday announced that it was permanently cutting the prices of five of its handsets in India.

Despite losing its turf in India a little, Chinese smartphone maker Xiaomi retained its top slot in the first quarter (Q1) of 2019, garnering 29 per cent market share, Counterpoint Research said on Friday.

Xiaomi’s India shipments declined by 2 per cent year-on-year(Y-o-Y) as it had recorded 31 per cent market share in the same quarter last year.

South Korean giant Samsung with 23 per cent market share stood second, and Vivo gained much ground to hit the third spot with 12 per cent share.

The market share of Chinese brands in the Indian smartphone market reached a record 66 per cent during Q1 2019, according to Counterpoint’s “Market Monitor” service.

Overall, India’s smartphone shipments grew 4 per cent Y-o-Y.

“Data consumption is on the rise and users are upgrading their phones faster as compared to other regions. This has led to users spending more on their purchase which is driving up the overall average selling price (ASP) in the market,” explained Tarun Pathak, Associate Director, Counterpoint.

As a result, the premium specifications are now diffusing faster into the mid-tier price brands.

Volumes for the Chinese brands grew 20 per cent YoY, mainly due to the growth of Vivo, Realme and OPPO.

Xiaomi’s newly-launched Redmi Note 7 series (Note 7 and Note 7 Pro) crossed the one million mark within the first quarter of its launch.


Xiaomi’s offline contribution was highest in March.

Samsung’s A-series shipments surpassed two million units.

“The newly launched online-only M series started well too, but it will need a strong follow-up device to continue its momentum on the online platforms,” said Counterpoint.

Samsung also recorded a strong sell-in of its premium Galaxy S10 series which drove overall ASP for Samsung.

Huawei’s ASP reached the highest-ever level driven by the recently launched HONOR 10 Lite, HONOR View 20 and end of life for its entry-level segment.

“Realme continues to figure among top five brands for the second successive quarter while Vivo’s market share reached its highest ever level in India in Q1 2019,” the report added.

Also Read- Know Which Medication Can Help Protect You From Familial Breast Cancer

Xiaomi Redmi 6A remained the top model, following multiple price cuts followed by Xiaomi Note 6 Pro, Redmi Y2, Samsung Galaxy M20, and Galaxy A50.

The top 10 models contributed 35 per cent of overall smartphone shipments.

“Xiaomi remains the market leader driven by new product launches. However, it faced strong market competition as compared to a year ago. Samsung did a major refresh in its product portfolio launching a new online-only M series,” said Counterpoint’s Anshika Jain. (IANS)

Next Story

Upcoming Xiaomi Mi 9 Pro 5G To Feature 30W Mi Charging Technology

Chinese handset maker Xiaomi has showcased its 30W wireless fast charging technology that it calls Mi Charge Tubro

Xiaomi, Charge Turbo, Technology, Company
Xiaomi Hangzhou store. Wikimedia Commons.

Chinese handset maker Xiaomi has showcased its 30W wireless fast charging technology that it calls Mi Charge Tubro, which aims to charge a 4,000mAh battery from 0 to 50 per cent in just 25 minutes.

A full charge on the same size is achieved in 69 minutes. In comparison, the previous best by Xiaomi — Mi 9, which went to 20W — only charged 30 per cent of its 3,300mAh battery in 30 minutes, GSMArena reported on Monday.

Xiaomi, Charge Turbo, Technology, Company
Chinese smartphone manufacturer Xiaomi has become the youngest company on the Fortune Global 500 list for 2019, ranking 468. Pixabay

The upcoming Mi 9 Pro 5G flagship smartphone will be the first phone to feature the 30W Mi Charge Turbo technology, the smartphone player has reportedly confirmed.

ALSO READ: Lenovo Launches Two New Gaming Laptops in India

The company has, however, not clarified whether the speedy charger will be included in the retail package or if a customer is required to purchase it separately, as with the Mi 9.

Xiaomi had earlier teased a 100W wired charger, but the public are still far from seeing that in an actual product, the report added. (IANS)