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Xiaomi Slips But Retains Top Spot in Indian Market

The top 10 models contributed 35 per cent of overall smartphone shipments

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Xiaomi
Chinese smartphone maker Xiaomi on Friday announced that it was permanently cutting the prices of five of its handsets in India.

Despite losing its turf in India a little, Chinese smartphone maker Xiaomi retained its top slot in the first quarter (Q1) of 2019, garnering 29 per cent market share, Counterpoint Research said on Friday.

Xiaomi’s India shipments declined by 2 per cent year-on-year(Y-o-Y) as it had recorded 31 per cent market share in the same quarter last year.

South Korean giant Samsung with 23 per cent market share stood second, and Vivo gained much ground to hit the third spot with 12 per cent share.

The market share of Chinese brands in the Indian smartphone market reached a record 66 per cent during Q1 2019, according to Counterpoint’s “Market Monitor” service.

Overall, India’s smartphone shipments grew 4 per cent Y-o-Y.

“Data consumption is on the rise and users are upgrading their phones faster as compared to other regions. This has led to users spending more on their purchase which is driving up the overall average selling price (ASP) in the market,” explained Tarun Pathak, Associate Director, Counterpoint.

As a result, the premium specifications are now diffusing faster into the mid-tier price brands.

Volumes for the Chinese brands grew 20 per cent YoY, mainly due to the growth of Vivo, Realme and OPPO.

Xiaomi’s newly-launched Redmi Note 7 series (Note 7 and Note 7 Pro) crossed the one million mark within the first quarter of its launch.

Xiaomi
Xiaomi.

Xiaomi’s offline contribution was highest in March.

Samsung’s A-series shipments surpassed two million units.

“The newly launched online-only M series started well too, but it will need a strong follow-up device to continue its momentum on the online platforms,” said Counterpoint.

Samsung also recorded a strong sell-in of its premium Galaxy S10 series which drove overall ASP for Samsung.

Huawei’s ASP reached the highest-ever level driven by the recently launched HONOR 10 Lite, HONOR View 20 and end of life for its entry-level segment.

“Realme continues to figure among top five brands for the second successive quarter while Vivo’s market share reached its highest ever level in India in Q1 2019,” the report added.

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Xiaomi Redmi 6A remained the top model, following multiple price cuts followed by Xiaomi Note 6 Pro, Redmi Y2, Samsung Galaxy M20, and Galaxy A50.

The top 10 models contributed 35 per cent of overall smartphone shipments.

“Xiaomi remains the market leader driven by new product launches. However, it faced strong market competition as compared to a year ago. Samsung did a major refresh in its product portfolio launching a new online-only M series,” said Counterpoint’s Anshika Jain. (IANS)

Next Story

Handset Maker POCO To Unveil New Smartphone “POCO X2” on February 4

As per the website, the POCO X2 will feature a high refresh rate display, liquid cooling, and, most likely, a Sony IMX 686 primary sensor

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POCO
POCO has also gone ahead and set up a dedicated website mentioning the details of the launch, which reveals a few key details about the upcoming smartphone. (Representational Image). Pixabay

Chinese handset maker POCO, which Xiaomi spinned off as a standalone brand earlier this month, is ready to launch its POCO X2 smartphone on February 4 with a high refresh rate and liquid cooling technology.

An image showing the bottom of the phone seems to suggest the POCO X2 will be similar to the Redmi K30 that Xiaomi had announced last month, Android Central reported on Monday.

POCO has also gone ahead and set up a dedicated website mentioning the details of the launch, which reveals a few key details about the upcoming smartphone.

POCO
Chinese handset maker POCO, which Xiaomi spinned off as a standalone brand earlier this month, is ready to launch its POCO X2 smartphone on February 4 with a high refresh rate and liquid cooling technology. Wikimedia Commons

As per the website, the POCO X2 will feature a high refresh rate display, liquid cooling, and, most likely, a Sony IMX 686 primary sensor.

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While it remains to be seen if the two phones will be identical in terms of tech specs, they are likely to be very similar in most areas. On the software front, the POCO X2 is expected to run “MIUI for POCO” out of the box, based on Android 10 operatig system (OS), the report added. (IANS)