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Xiaomi Slips But Retains Top Spot in Indian Market

The top 10 models contributed 35 per cent of overall smartphone shipments

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Xiaomi
Chinese smartphone maker Xiaomi on Friday announced that it was permanently cutting the prices of five of its handsets in India.

Despite losing its turf in India a little, Chinese smartphone maker Xiaomi retained its top slot in the first quarter (Q1) of 2019, garnering 29 per cent market share, Counterpoint Research said on Friday.

Xiaomi’s India shipments declined by 2 per cent year-on-year(Y-o-Y) as it had recorded 31 per cent market share in the same quarter last year.

South Korean giant Samsung with 23 per cent market share stood second, and Vivo gained much ground to hit the third spot with 12 per cent share.

The market share of Chinese brands in the Indian smartphone market reached a record 66 per cent during Q1 2019, according to Counterpoint’s “Market Monitor” service.

Overall, India’s smartphone shipments grew 4 per cent Y-o-Y.

“Data consumption is on the rise and users are upgrading their phones faster as compared to other regions. This has led to users spending more on their purchase which is driving up the overall average selling price (ASP) in the market,” explained Tarun Pathak, Associate Director, Counterpoint.

As a result, the premium specifications are now diffusing faster into the mid-tier price brands.

Volumes for the Chinese brands grew 20 per cent YoY, mainly due to the growth of Vivo, Realme and OPPO.

Xiaomi’s newly-launched Redmi Note 7 series (Note 7 and Note 7 Pro) crossed the one million mark within the first quarter of its launch.

Xiaomi
Xiaomi.

Xiaomi’s offline contribution was highest in March.

Samsung’s A-series shipments surpassed two million units.

“The newly launched online-only M series started well too, but it will need a strong follow-up device to continue its momentum on the online platforms,” said Counterpoint.

Samsung also recorded a strong sell-in of its premium Galaxy S10 series which drove overall ASP for Samsung.

Huawei’s ASP reached the highest-ever level driven by the recently launched HONOR 10 Lite, HONOR View 20 and end of life for its entry-level segment.

“Realme continues to figure among top five brands for the second successive quarter while Vivo’s market share reached its highest ever level in India in Q1 2019,” the report added.

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Xiaomi Redmi 6A remained the top model, following multiple price cuts followed by Xiaomi Note 6 Pro, Redmi Y2, Samsung Galaxy M20, and Galaxy A50.

The top 10 models contributed 35 per cent of overall smartphone shipments.

“Xiaomi remains the market leader driven by new product launches. However, it faced strong market competition as compared to a year ago. Samsung did a major refresh in its product portfolio launching a new online-only M series,” said Counterpoint’s Anshika Jain. (IANS)

Next Story

Mi LED TVs Cross 2 mn Sales Mark in 14 Months: Xiaomi

The company cited the IDC Smart Home Device Tracker Report for the second, third and fourth quarters of 2018, to say that Xiaomi has become the number one smart TV brand in India for three consecutive quarters in a row

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Xiaomi
Xiaomi.

Competing neck and neck with the likes of Sony and Samsung in the TV segment, Chinese tech major Xiaomi on Friday announced that their Mi LED TVs have crossed the two-million-sales mark within 14 months of their launch.

Some of the most popular Mi TV model variants include Mi LED TV 4A PRO (43-inch), Mi LED Smart TV 4A (43-inch), Mi LED TV 4A PRO (32-inch), and Mi LED TV 4C PRO (32-inch) among others, the company said in a statement.

Mi LED TVs feature smart PatchWall user interface (UI), a voice search feature and high quality hardware design at “honest pricing”.

Xiaomi
Xiaomi also refreshes ‘Mi TV’ series in India. (Wikimedia Commons)

Xiaomi’s Mi LED TV 4A PRO (43-inch) and Mi LED TV 4 PRO 55-inch are currently available for Rs 21,999 and Rs 44,999, respectively on Mi.com, Mi Homes and Flipkart.

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The company cited the IDC Smart Home Device Tracker Report for the second, third and fourth quarters of 2018, to say that Xiaomi has become the number one smart TV brand in India for three consecutive quarters in a row. (IANS)