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Young Women Keen to Learn The Skills Needed To Go Online: GoDaddy

The US-based Internet domain registrar and web-hosting company is equipping web professionals and local resellers with the right tools, knowledge and skills they need to help grow their ventures online.

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Daily Stormer
GoDaddy CEO Blake Irving joins the celebration during New York Stock Exchange opening bell ceremonies for his company's IPO, April 1, 2015. VOA

GoDaddy, the world’s largest Cloud platform dedicated to small and independent ventures, is empowering small and medium businesses (SMBs) in tier 2 and 3 cities of India and, to its surprise, is finding young women more keen to learn the skills needed to go online.

The US-based Internet domain registrar and web-hosting company is equipping web professionals and local resellers with the right tools, knowledge and skills they need to help grow their ventures online.

“As we go deeper into the country, we see huge numbers of young web developers and entrepreneurs waiting to be trained, in order to help local companies grow online in the New-Age technological environment,” Nikhil Arora, Managing Director and Vice President, GoDaddy India, told IANS in a free-wheeling chat.

“To our surprise, we find women more forthcoming and eager in tier 2 and 3 cities to learn new digital skills. We are also excited to see the positive response among web professionals and SMBs alike,” Arora noted.

Women entrepreneurs continue to face several challenges like gender bias and access to financial funding or venture capital in the country. According to a recent Mastercard Index of Women Entrepreneurs (MIWE) report, India is ranked 52 in the list of 57 countries surveyed when it comes to empowering women to run successful businesses.

Even the technology hub Bengaluru and capital New Delhi ranked 40th and 49th, respectively, on a list of 50 women entrepreneur-friendly global cities, said another report by US tech giant Dell Technologies last month.

The growing enthusiam among young women to learn digital knowledge and skills is a welcome sign, said Arora.

Neo-Nazi Website
The GoDaddy inc. logo is shown on a computer screen in this illustration photo. VOA

Today, one million people in India rely on GoDaddy’s products to get their ideas online and Arora wants to quickly add the next million in GoDaddy’s bucket.

Formed as Jomax Technologies in 1997, the company launched its first website building software and hosting services in 1999. In 2000, the name GoDaddy came into existence.

Today, with more than 17 million customers worldwide, GoDaddy has over 75 million domain names under management.

For the second quarter that ended on June 30, GoDaddy reported revenues of $651.6 million — up 16.8 per cent year-on-year — and international revenue s were at $233.3 million, up 24.3 per cent (year-on-year).

“We are very bullish on India. We have seen 8-10 million Indian SMBs — out of more than 25 million — taking their businesses online and next on our radar are the rest which are eager to go digital but don’t have the right tools, guidance and skill-sets,” Arora emphasised.

According to him, in a growing market like India, web developers are interested in learning new processes with new tools to help manage their clients while, at the same time, ensuring quality and expanding their business.

GoDaddy has already trained over 700 web professionals in Pune, Jaipur, Kochi and Ahmedabad.

“Web developers are a driving force in helping SMBs increasingly do business online and helping to shape the growth of the digital economy,” Arora told IANS.

As part of GoDaddy’s initiative, web professionals receive extensive education on how to amplify their business, develop and upgrade skills while accessing GoDaddy resources to help create and manage an effective digital presence for small business clients.

GoDaddy launches next-generation 'Virtual Private Server'
The US-based Internet domain registrar and web-hosting company is equipping web professionals and local resellers with the right tools. (IANS)

In its recent “Global Web Developer’s Survey”, GoDaddy found that nearly 50 per cent of developers in emerging markets like India tend to have more new businesses when compared to developers in other regions.

The findings showed that the primary drivers of small business websites are: Selling new services to existing clients (40 per cent); providing support to existing clients (31 per cent); and finding new clients and reselling products/services (28 per cent).

The research also found that in the US, developers and designers are more likely to work for a small firm and concentrate their work on fewer clients who provide larger retainers. However, in India, web developers primarily work in formal office environments.

According to Arora, web developers in India are now regularly guiding and engaging with small businesses to help them get online — given the “Do-It-For-Me” nature of the customers.

The pervasiveness of smart devices and increasing affordability has further encouraged millions of small businesses to leverage mobile to enhance their business. Over two-thirds of web pages designed by web developers for small businesses in India are more likely to be tailored and targeted for mobile.

Also Read: GoDaddy Launches Next Generation ‘Virtual Private Server’

According to Arora, the next wave of small businesses will rely heavily on web designers and developers.

“Supporting our customers in India, with increased training and support, and being available to help them create and grow their online presence for their business, has always been a key element of our value proposition,” said Arora. (IANS)

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5 Tips to Boost Sales Quickly on your E-Commerce Site

Here are ways to increase your sales on e-commerce websites

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E-commerce
Presently, there is a wide range of e-commerce tools that have made it easier and efficient to start an online business. Pixabay

Presently, there is a wide range of e-commerce tools that have made it easier and efficient to start an e-commerce business and startups in India. However, setting up a strong online website is merely half the battle, it takes more efforts to drive sales in your online websites. In this article, we will be highlighting some effective tips to build an e-commerce SEO strategy that drives desired sales and revenue – 

 

  • Generate Brand Awareness 

 

Your brand awareness directly influences your trust, which contributes to your sales, SEO, and repeat purchases. The more audience is aware of your brand name, the higher will be the sales of your e-commerce SEO company. And when it comes to building brand awareness, your primary focus should be on the quality. Focus on creating unique, engaging content, be active on social media, invest in paid ads, and associate in influencer partnerships. 

E-commerce
An e-commerce SEO company owner must understand that mobile shoppers are increasing at a skyrocketing rate. Pixabay

 

  • Leverage Video Content 

 

Video content attracts a lot of different kinds of consumers. A majority of experts believe that video is among the marketing tools that generate a high return on investments. In fact, users spend 88% more time on websites that have videos. This is a great tool to increase engagement and generate interest among the customers. People resonate with videos that have a story to tell, and they are more likely to remember what they have seen more than what they read. 

 

  • Invest in Paid traffic 

 

One of the excellent ways to boost sales for your e-commerce SEO company is to invest in paid traffic. People don’t invest in paid traffic because of the cost involved and the risk of not getting the desired results. When done effectively, paid traffic can prove to be quite reasonable and valuable to boost the traffic of your website. Initially invest a small amount in determining what is working for you and what’s not. When you invest in any kind of paid traffic, you might get the desired result in the first go. So you have to ensure that you implement best practices and be experimental. 

 

  • Recognize the Potentials of Mobile Shopping 
E-commerce
One of the excellent ways to boost sales for your e-commerce SEO company is to invest in paid traffic. Pixabay

 

An e-commerce SEO company owner must understand that mobile shoppers are increasing at a skyrocketing rate. More people are using mobile to perform their online shop. In fact, 63% of the millennial use their smartphones to shop. In order to boost your sales, you have to optimize your website for mobile devices, or else it will directly impact your sales. 

 

  • Display your Popular Items 

 

By showing what your other customers are buying the most, you are giving the customer a direction. People might be aware of all the items you are selling. And if you sell multiple products, it could be confusing for them. When you display top-selling items, you may attract them to buy those products. 

Also Read- Samsung Unveils Galaxy M31 Smartphone in India

Above are some of the effective tips that will help you in boosting the sales of your e-commerce website. Along with setting a seamless website for your e-commerce SEO company, you must implement the right strategies to ensure that you get the desired return on your investments. And a service provider like Infidigit will help, back your business up with all the right strategies that need to be implemented for your website