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YouTube Bans Dangerous, Harmful Pranks From its Platform

Recently, a challenge inspired by a scene in Netflix show Birdbox involved carrying out activities - such as driving - while blindfolded. At least one person is known to have crashed as a result

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YouTube
YouTube bans dangerous, harmful pranks. Pixabay

YouTube videos that depict dangerous or emotionally distressing “pranks” have been banned from the platform.

The move comes in response to the so-called “challenges” that have sometimes resulted in death or injury, the BBC reported on Wednesday.

The Google-owned video sharing site said such material had “no place on YouTube”.

But enforcing its new rules on pranks may prove to be difficult, given ambiguity over what may or may not be considered harmful.

“YouTube is home to many beloved viral challenges and pranks,” a message added to the site’s FAQ section read.

“That said, we’ve always had policies to make sure what’s funny doesn’t cross the line into also being harmful or dangerous.

YouTube
YouTube. Pixabay

“Our Community Guidelines prohibit content that encourages dangerous activities that are likely to result in serious harm.”

From now on, the site said it would not allow videos that featured “pranks with a perceived danger of serious physical injury”.

This includes pranks where someone is tricked into thinking they are in severe danger, even if no real threat existed.

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The site added: “We also don’t allow pranks that cause children to experience severe emotional distress, meaning something so bad that it could leave the child traumatized for life.”

Recently, a challenge inspired by a scene in Netflix show Birdbox involved carrying out activities – such as driving – while blindfolded. At least one person is known to have crashed as a result. (IANS)

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YouTube India to Focus on Regional Languages For Driving Creator Growth

According to the company, for the past several years, video has increasingly been a medium that inspired and fascinated Indians and also became the canvas for their imagination

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YouTube
YouTube creators have become effective storytellers, with more than 1,200 Indian creators crossing the one million subscriber milestone, while just five years ago, there were only two creators with a million subscribers on the platform. Pixabay

Google-owned YouTube, which has more than 265 million monthly active users in India, will focus on regional languages to drive the growth of creators on the platform in 2020, a top company executive has said.

According to Satya Raghavan, Director, Content Partnerships, YouTube in India, the company’s focus on Indian languages will continue and it will encourage more creators to find success on the video sharing platform in the next year.

“In the last three years we saw good growth in regional languages, especially Tamil, Telugu and Malayalam. We saw uptake for content in Tamil initially, and Telugu and Malayalam picked up later too,” Raghavan told IANS on Friday.

Other languages such as Bengali, Punjabi, Gujarati, and Marathi started to evolve on YouTube India in 2016.

These Indian languages continued expanding their verticals, from comedy to gaming to beauty, and today they have a full range of content on the popular video sharing platform.

“In the twelfth year of YouTube’s journey in India, 2019 has proven to be a coming-of-age year in more ways than one,” he noted.

This year, genres such as farming, gaming and learning, grew into categories worth mentioning on YouTube, and hit massive reach and engagement.

According to the company, across categories, women creators were seen leading from the front.

YouTube
Google-owned YouTube, which has more than 265 million monthly active users in India, will focus on regional languages to drive the growth of creators on the platform in 2020, Pixabay

While 2016 had just one woman YouTube creator with a subscriber base of over one million, this year saw that number shoot to 120 women YouTube creators with over a million followers.

Asked if women creators did particularly well in a specific genre, Raghavan replied: “They did well in almost every category.”

To further encourage the engagement of viewers and also the growth of creators and content, the company will focus on learning and gaming verticals in the next year.

“We expect to focus more on growing the learning vertical, and especially gaming which will continue to see uptake among people,” noted Raghavan.

Earlier this year, the company, at its annual flagship event Brandcast, had said: “India is now both our biggest audience and one of our fastest growing audiences in the world. YouTube today has become the first stop for users to consume content, whether they’re looking for entertainment or information.”

YouTube
Other languages such as Bengali, Punjabi, Gujarati, and Marathi started to evolve on YouTube India in 2016. Pixabay

YouTube creators have become effective storytellers, with more than 1,200 Indian creators crossing the one million subscriber milestone, while just five years ago, there were only two creators with a million subscribers on the platform.

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According to the company, for the past several years, video has increasingly been a medium that inspired and fascinated Indians and also became the canvas for their imagination. (IANS)