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Youtube Changes Counts Views To Reduce Inflating Growth Hacks

Online video giant YouTube is introducing a major change to its music chart system after discovering that artists and labels were using growth hacks

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Youtube, Count Views, Videos, Optimal Growth, Hacks
It is changing its methodology for reporting on 24-hour record debuts to also only count views from organic sources, including direct links to the video, search results. Pixabay

Online video giant YouTube is introducing a major change to its music chart system after discovering that artists and labels were using growth hacks to inflate how many people were watching their videos.

YouTube is no longer counting “advertising views” when it comes to the company calculating its music charts. Instead, ranking for top-watched music videos will be based on organic plays, The Verge quoted a new blog-post as saying on Friday.

“In an effort to provide more transparency to the industry and align with the policies of official charting companies such as Billboard and Nielsen, we are no longer counting paid advertising views on YouTube in the YouTube Music Charts calculation. Artists will now be ranked based on view counts from organic plays,” the company wrote in a blog-post.

Youtube, Count Views, Videos, Optimal Growth, Hacks
YouTube to launch YouTube Music Service for its users. Pixabay

It is changing its methodology for reporting on 24-hour record debuts to also only count views from organic sources, including direct links to the video, search results.

“Videos eligible for YouTube’s 24-hour record debuts are those with the highest views from organic sources within the first 24 hours of the video’s public release. This includes direct links to the video, search results, external sites that embed the video and YouTube features like the homepage, watch next and Trending,” the blog-post added.

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Recently, Indian rapper Badshah seemed to break YouTube’s one-day record in July, gaining more than 75 million views with his hit “Paagal”, beating out BTS with 75 million views to their 74.6 million.

It is suspected that the rapper’s total view was inflated. (IANS)

Next Story

Facebook to Tackle the Problem of Manipulated Media on its Platform

Facebook cracks down on deepfake videos

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Facebook has announced tough policies against the spread of manipulated media on its platform. Pixabay

Alarmed at the growing forged or deepfake videos on its platform, Facebook has announced tough policies against the spread of manipulated media on its platform.

The company said that going forward, it will remove misleading manipulated media if it has been edited or synthesized beyond adjustments for clarity or quality “in ways that aren’t apparent to an average person and would likely mislead someone into thinking that a subject of the video said words that they did not actually say”.

“If it is the product of artificial intelligence or machine learning that merges, replaces or superimposes content onto a video, making it appear to be authentic.
This policy does not extend to content that is parody or satire, or video that has been edited solely to omit or change the order of words,” Monika Bickert, Vice President, Global Policy Management, said in a statement on Monday.

“Deepfakes” are video forgeries that make people appear to be saying things they never did, like the popular forged videos of Zuckerberg and that of US House Speaker Nancy Pelosi that went viral last year.

Facebook said it is driving conversations with more than 50 global experts with technical, policy, media, legal, civic and academic backgrounds to inform its policy development and improve the science of detecting manipulated media.

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Facebook said it is driving conversations with more than 50 global experts with technical, policy, media, legal, civic and academic backgrounds to inform its policy development. Pixabay

“Consistent with our existing policies, audio, photos or videos, whether a deepfake or not, will be removed from Facebook if they violate any of our other Community Standards including those governing nudity, graphic violence, voter suppression and hate speech,” said Bickert.

Videos that don’t meet these standards for removal are still eligible for review by one of Facebook’s independent third-party fact-checkers, which include over 50 partners worldwide fact-checking in over 40 languages.

“If a photo or video is rated false or partly false by a fact-checker, we significantly reduce its distribution in News Feed and reject it if it’s being run as an ad. And critically, people who see it, try to share it, or have already shared it, will see warnings alerting them that it’s false,” said Facebook.

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The social media platform said it has partnered with Reuters to help newsrooms worldwide to identify deepfakes and manipulated media through a free online training course.

“News organizations increasingly rely on third parties for large volumes of images and video, and identifying manipulated visuals is a significant challenge. This programme aims to support newsrooms trying to do this work,” said Facebook. (IANS)