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YouTube Experimenting with Hiding Comments on Videos in India

For now, it remains unclear if YouTube would expand the experiment from Android to iOS or not

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The YouTube Music app is displayed on a mobile phone in Los Angeles. VOA

In a bid to curb the spread of hateful and racist comments on its platform, Google-owned YouTube is experimenting with hiding comments on videos by default and the test has gone live in India.

The new feature, being experimented on Android for now, hides the comments that are displayed below the video unless a viewer taps the “Comments” button.

“We are testing a few different options on how to display comments on the watch page. This is one of many small experiments we run all the time on YouTube and we’ll consider rolling features out more broadly based on feedback on these experiments,” a YouTube spokesperson told IANS on Friday.

Even though the test feature is on by default currently, creators have the choice of turning the feature off which would traditionally display comments under their videos like the usual format.

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FILE – Silhouettes are seen in front of a Youtube logo, in this picture illustration taken in Zenica, Oct. 29, 2014. VOA

For now, it remains unclear if YouTube would expand the experiment from Android to iOS or not.

For those who visit YouTube for videos and not to comment could easily keep themselves out of any hate, misinformation, toxicity or controversy that may have come up in the “Comments” section.

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In February, YouTube announced that it would no longer recommend videos that “come close” to violating its community guidelines, such as conspiracy or medically inaccurate videos like those claiming the earth is flat or making false claims about historic events.

In a similar attempt and to channelise user-focus on sharing and viewing better and sensible content on its platform, Facebook-owned photo-messaging app Instagram is also planning on hiding the ‘Like’ counts for posts on its app. (IANS)

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Flipkart Revamps its Seller Onboarding Process to Help MSMEs: Report

These regional teams, based in cities such as Lucknow, Coimbatore and Jaipur, cater to sellers in over 4,30 pin codes

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Flipkart on Monday announced it has revamped its seller onboarding process to ease the first-time e-commerce experience for medium and small businesses (MSMEs).

The e-tailer has also stationed 13 regional teams across the country to help onboard sellers in person, by meeting with them at their premises.

These changes to the onboarding process will make it easier for small sellers, who may not have prior digital expertise, to list their products on the platform and access Flipkart’s pan-India base of over 150 million customers.

“By revamping our onboarding process and simplifying the number of steps, we are making it easier for any seller, no matter the size, to list on our platform and get started from day one,” said Nishant Gupta, Head of Flipkart’s Marketplace business.

Flipkart Buys Back Shares Worth $350 mn.
New e-commerce norms to impact e-tailers: Flipkart. 

Currently, e-commerce accounts for less than three per cent of India’s overall retail industry. Government estimates suggest there are roughly 60 million MSMEs in India, many of whom are restricted to their local markets due to difficulties in accessing resources.

Flipkart has also added regional teams in various Tier II and beyond cities to help sellers sign onto the platform.

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These regional teams, based in cities such as Lucknow, Coimbatore and Jaipur, cater to sellers in over 4,30 pin codes.

“As a home-grown company, we know that the future of e-commerce lies in bringing more MSMEs and smaller businesses online which, in turn, will generate employment and investment, and will meaningfully contribute toward the country’s socio-economic development,” added Gupta. (IANS)