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YouTube India to Focus on Regional Languages For Driving Creator Growth

According to the company, for the past several years, video has increasingly been a medium that inspired and fascinated Indians and also became the canvas for their imagination

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YouTube
YouTube creators have become effective storytellers, with more than 1,200 Indian creators crossing the one million subscriber milestone, while just five years ago, there were only two creators with a million subscribers on the platform. Pixabay

Google-owned YouTube, which has more than 265 million monthly active users in India, will focus on regional languages to drive the growth of creators on the platform in 2020, a top company executive has said.

According to Satya Raghavan, Director, Content Partnerships, YouTube in India, the company’s focus on Indian languages will continue and it will encourage more creators to find success on the video sharing platform in the next year.

“In the last three years we saw good growth in regional languages, especially Tamil, Telugu and Malayalam. We saw uptake for content in Tamil initially, and Telugu and Malayalam picked up later too,” Raghavan told IANS on Friday.

Other languages such as Bengali, Punjabi, Gujarati, and Marathi started to evolve on YouTube India in 2016.

These Indian languages continued expanding their verticals, from comedy to gaming to beauty, and today they have a full range of content on the popular video sharing platform.

“In the twelfth year of YouTube’s journey in India, 2019 has proven to be a coming-of-age year in more ways than one,” he noted.

This year, genres such as farming, gaming and learning, grew into categories worth mentioning on YouTube, and hit massive reach and engagement.

According to the company, across categories, women creators were seen leading from the front.

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Google-owned YouTube, which has more than 265 million monthly active users in India, will focus on regional languages to drive the growth of creators on the platform in 2020, Pixabay

While 2016 had just one woman YouTube creator with a subscriber base of over one million, this year saw that number shoot to 120 women YouTube creators with over a million followers.

Asked if women creators did particularly well in a specific genre, Raghavan replied: “They did well in almost every category.”

To further encourage the engagement of viewers and also the growth of creators and content, the company will focus on learning and gaming verticals in the next year.

“We expect to focus more on growing the learning vertical, and especially gaming which will continue to see uptake among people,” noted Raghavan.

Earlier this year, the company, at its annual flagship event Brandcast, had said: “India is now both our biggest audience and one of our fastest growing audiences in the world. YouTube today has become the first stop for users to consume content, whether they’re looking for entertainment or information.”

YouTube
Other languages such as Bengali, Punjabi, Gujarati, and Marathi started to evolve on YouTube India in 2016. Pixabay

YouTube creators have become effective storytellers, with more than 1,200 Indian creators crossing the one million subscriber milestone, while just five years ago, there were only two creators with a million subscribers on the platform.

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According to the company, for the past several years, video has increasingly been a medium that inspired and fascinated Indians and also became the canvas for their imagination. (IANS)

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Content Moderators on Facebook and YouTube Asked to Sign PTSD Forms

Content moderators at Facebook and YouTube in Europe and in the US have been asked to sign PTSD forms

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Content moderators at Facebook and YouTube in Europe and in the US have been asked to sign forms detailing that the job may cause post-traumatic stress disorder. Pixabay

Content moderators at Facebook and YouTube in Europe and in the US have been asked to sign forms detailing that the job may cause post-traumatic stress disorder (PTSD).

According to The Financial Times and The Verge, global professional services firm Accenture which provides content moderators for big tech firms have asked them to sign a form, explicitly acknowledging that their job could cause post-traumatic stress disorder.

Accenture runs at least three content moderation sites for Facebook in Europe, including in Warsaw, Lisbon and Dublin. A similar document was also provided by Accenture to workers at a YouTube content moderation facility in Austin, Texas. Accenture said the wellbeing of workers was a “top priority”.

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Accenture runs at least three content moderation sites for Facebook in Europe, including in Warsaw, Lisbon and Dublin. Pixabay

“We regularly update the information we give our people to ensure that they have a clear understanding of the work they do,” the company said in a statement.

“According to an employee who signed one of these acknowledgment forms, every moderator at the facility was emailed a link and asked to sign immediately,” the report said.

The Accenture form says workers might review “disturbing” videos and that moderating “such content may impact my mental health, and it could even lead to Post Traumatic Stress Disorder (PTSD). Both Facebook and Google said they did not review Accenture’s new form.

The Verge’s probe last month into Accenture’s Austin site described hundreds of low-paid immigrants toiling in, removing videos flagged for extreme violence and terrorist content.

Also Read- Tech Giant Apple Becomes One of The Fastest-Growing Brands in India

“The moment they quit Accenture or get fired, they lose access to all mental health services. One former moderator for Google said she was still experiencing symptoms of PTSD two years after leaving,” the report claimed.

Last year, The Verge published a report of Facebook moderators and one of them said he “sleeps with a gun by his side” after doing the job. (IANS)