Google-owned YouTube is expanding the concept of non-skippable advertisements on its platform for the creators to monetise their content and earn more revenue.
The change will begin rolling out from next week and eligible creators will get a notification in their dashboard, company officials said in a video uploaded on YouTube’s Creator Insider channel, late on Friday.
Creators would also get an option to turn on non-skippable ads for already existing videos on their channels.
The content-sharing platform is also adding a tool, thus, allowing creators to add or remove non-skippable advertisements in bulk on multiple videos to analyse for themselves whether or not this new feature is engaging audiences and extracting revenue flow.
Facing human rights violation allegations over the misuse of its platform by the Myanmar government to fuel atrocities against the Rohingya Muslim minority, social networking giant Facebook has announced the hiring of a human rights policy director.
The social media firm’s new director would help promote peace, human freedoms and build strong communities while simultaneously crack down those who “enable harm, stifle expression and undermine human rights”, the networking giant said in a post on its website on Saturday.
“We are looking for a Director of Human Rights Policy to coordinate our company-wide effort to address human rights abuses, including by both state and non-state actors,” it added.
Six organisations, including the UN, have blasted the site for taking over a year to respond to misinformation that helped fuel the “genocide” of Rohingya in Myanmar, the Engadget reported.
According to Facebook, the new role will include working with product teams to ensure that the company is a positive force for human rights and apply the lessons learnt from investigations.
The person would represent Facebook with key stakeholders in civil society, government, international institutions and industry.
He or she will also need to craft policies to counteract bad actors and ensure that Facebook continues to operate its platforms consistent with human rights principles, the post noted.