Wednesday, December 2, 2020
Home Lead Story YouTube Has Introduced Audio Ads

YouTube Has Introduced Audio Ads

Using both video and audio ads together, you can reach more people

In a bid to help marketers and creators further grow brand awareness on its platform, YouTube has introduced audio ads — its first ad format designed to connect brands with audiences in engaged and ambient listening.

Audio ads, currently in beta, will help companies efficiently expand the reach and grow brand awareness with audio-based creative and the same measurement, audience, and brand safety features as video campaigns, the Google-owned platform said on Tuesday.

Follow NewsGram on Instagram to keep yourself updated.

“With music video streaming at an all-time high on YouTube — more than 50 percent of logged-in viewers who consume music content in a day consume more than 10 minutes of music content — we’re introducing new solutions for your brand to be seen, heard and recognized alongside music content,” said Melissa Hsieh Nikolic, Group Product Manager, YouTube Ads.

In addition to audio ads, YouTube also launched dynamic music lineups, dedicated groups of music-focused channels across popular genres such as Latin music, K-pop, hip-hop, and Top 100, as well as moods or interests like fitness.

audio ads
Audio ads are characterized by creatives where the audio soundtrack plays the starring role in delivering the message. Pixabay

Audio ads are characterized by creatives where the audio soundtrack plays the starring role in delivering the message. The visual component is typically a still image or simple animation.

“In our months of alpha testing, we found that more than 75 percent of measured audio ad campaigns on YouTube drove a significant lift in brand awareness,” YouTube said. YouTube brought in $5 billion in advertising revenue in the third quarter of 2020, signaling that there has been a rebound in advertising revenue for both Google and YouTube.

YouTube now has over 30 million music and premium paid subscribers, and over 35 million including those on free trials. YouTube TV now has more than 3 million paid subscribers. The company said that audio ads are available in beta via auction on Google Ads and Display & Video 360 on a cost per thousand (CPM) basis.

“Using both video and audio ads together, you can reach more people, consuming content they love, with the ad format that’s best suited for their unique YouTube experience,” the company said. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,778FollowersFollow

Most Popular

World Needs To Decrease Fossil Fuels Production By 6%

Even though countries plan to increase their fossil fuel production over the next decade, research shows that the world needs to decrease the production...

The Oscar Awards Gala Will Not Go Virtual, In-Person Telecast Will Happen

There were a lot of speculations around how the Oscars would be held amid the Covid pandemic, and it is now confirmed the award...

India Is A Key Market For The Japanese Entertainment Industry

Indian interest towards Japanese culture has been growing significantly over the last few years, especially amongst Gen Z, believes Kaoru Miyamoto, Director General, Japan...

Tips To Follow While Protecting Your Kids From Potential Health Effects

Children are more sensitive to the effects of smog and air pollution than adults. Here are some practical tips for you to follow to...

AWS Is A Game Changer For Artists On Netflix

As video streaming turns out to be the savior for millions of people working from homes to refresh their minds, Amazon Web Services (AWS)...

Twitch And Beauty: Could The Streaming Site Rival Instagram’s Hold On The Influencer Market

By Harry Green The key to influencing is access to the audience. Instagram is flexible, in this regard: posts, stories, and live streams are integral...

Is The Previous Generation iPhone Best For You

By Zedd Salem Apple’s iPhones are undoubtedly some of the best smartphones out there. From responsive performance to compelling hardware designs, you can never go...

3 Real Estate Investment Types You Can’t Overlook in 2021

By Sana Faisal Real estate is an incredibly profitable investment. Understanding the difference between residential, commercial, and raw land real estate is essential to selecting...

Recent Comments