Monday, May 10, 2021
Home Lead Story Youtube To Launch A Shopping Feature For Its Users

Youtube To Launch A Shopping Feature For Its Users

YouTube is testing an integration with Shopify, which would allow certain items to be sold directly through YouTube

Google-owned YouTube is reportedly planning to launch a shopping feature and allow creators and other users to sell their merchandise as well as other products directly on the platform.

According to 9To5Google, YouTube has begun testing tools for channel creators to tag various products featured in their videos, and then it will track these listed products and connect them with analytics and shopping tools.

The shopping experience on YouTube may be limited to premium users at first and later reach regular users. At the moment, it is also unclear how YouTube will generate revenue from these sales directly from the platform.

new shopping feature
Shopping feature on the YouTube platform will help content creators earn money in a way other than just ads. Pixabay

“Further, YouTube is testing an integration with Shopify, which would allow certain items to be sold directly through YouTube,” the report said on Sunday.

According to a YouTube spokesperson, channel creators will have full control over which products are displayed with their videos.

ALSO READ: India Witnesses 24% Growth in Hiring Activity in September: Naukri.com

Currently, YouTube revenue largely comes from ads; however, the new feature would allow the company to generate extra revenue. The platform was able to report $3.81 billion in advertising revenue alone last quarter, according to Alphabet’s Q2 2020 earnings.

Meanwhile, Instagram is also planning to monetize Reels by introducing a shopping feature that would allow creators to sell products. (IANS)

STAY CONNECTED

19,511FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

Cleopatra: Last Queen Of The Nile

By- Khushi Bisht Cleopatra VII Thea Philopator is one of history's most influential and prominent female rulers, having reigned as Egypt's last queen in the...

History Of Mother’s Day

BY- JAYA CHOUDHARY Mother's Day has been observed for hundreds of years now. The origins of Mother's Day can be traced back to ancient Greek...

Breathing Exercises To Strengthen Your Respiratory System

While Covid-19 cases continue to surge, we need to be even more vigilant, while staying at home and keeping ourselves healthy and fit. While...

A Makeover Guide For All Mothers Out There

For generations, mothers have been a force of nature doing the heavy lifting when it comes to raising children right; keeping them safe, and...

Covid-19 May Cause Long-Lasting Harm To Heart: Doctors

A large number of recovered patients from Covid-19 have encountered heart problems and even patients with existing heart problems have felt its effects. The...

Make Your Mom Feel Extra Special With These Gifts

Thinking about what to get your mum for Mother's Day? Check out our compilation of ideas which makes for the perfect gift for mums...

Research Reveals Why Some Patients May Test Positive For Covid-19 After Recovery

Some virus RNA can be reverse transcribed and inserted into the human genome, finds a new study, which may explain why some people who...

Life In The Clock Tower Valley: Spelling Life In Kashmir Valley

Even as another book 'Life in the Clock Tower Valley' emerges from Kashmir, its author, Shakoor Rather says that while many past books have...

Recent Comments