Saturday, October 31, 2020
Home Lead Story Youtube To Launch A Shopping Feature For Its Users

Youtube To Launch A Shopping Feature For Its Users

YouTube is testing an integration with Shopify, which would allow certain items to be sold directly through YouTube

Google-owned YouTube is reportedly planning to launch a shopping feature and allow creators and other users to sell their merchandise as well as other products directly on the platform.

According to 9To5Google, YouTube has begun testing tools for channel creators to tag various products featured in their videos, and then it will track these listed products and connect them with analytics and shopping tools.

The shopping experience on YouTube may be limited to premium users at first and later reach regular users. At the moment, it is also unclear how YouTube will generate revenue from these sales directly from the platform.

new shopping feature
Shopping feature on the YouTube platform will help content creators earn money in a way other than just ads. Pixabay

“Further, YouTube is testing an integration with Shopify, which would allow certain items to be sold directly through YouTube,” the report said on Sunday.

According to a YouTube spokesperson, channel creators will have full control over which products are displayed with their videos.

ALSO READ: India Witnesses 24% Growth in Hiring Activity in September: Naukri.com

Currently, YouTube revenue largely comes from ads; however, the new feature would allow the company to generate extra revenue. The platform was able to report $3.81 billion in advertising revenue alone last quarter, according to Alphabet’s Q2 2020 earnings.

Meanwhile, Instagram is also planning to monetize Reels by introducing a shopping feature that would allow creators to sell products. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,779FollowersFollow

Most Popular

Menstrual Dysfunction Prevalent in Young Athletes

Researchers, including one of Indian-origin, have found that menstrual dysfunction is more prevalent in young athletes than among non-athletes of a similar age. The study,...

Spinning Keeps You Energized and Your Mind Focused

One of the most popular cardio work-outs in North America, Latin America, Europe, and other parts of Asia, and a current global phenomenon, rhythm-based...

Change in Indian Healthcare Industry is Need of the Hour

With all the chaos created due to the pandemic, a change in the Indian healthcare industry is the need of the hour, feels Anita...

Food Habits to Follow if You Have Arthritis

Arthritis is an autoimmune disease that affects joint and bone pain. It could be a problem or a matter of concern, If not taken...

New Mask Aiming to Make Wearer Less Infectious

People wear face masks to protect others -- not merely to protect themselves. With this in mind, researchers have developed a new concept for...

Cognitive Disorders Increase Risks of Developing Severe COVID

Researchers have claimed that dementia and other cognitive disorders now appear to be the risk factors for developing severe COVID-19. The findings, published in the...

Localized Content Driving New Customers in Amazon Prime Video

Riding on localized content being churned out in countries like India, the number of Prime members who stream Prime Video grew by more than...

Cheerful People Likely to Experience Less Memory Decline

People who feel enthusiastic and cheerful -- what psychologists call "positive affect" -- are less likely to experience memory decline as they age, say...

Recent Comments