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YouTube to Let Users Launch Pre-Recorded Videos as Live Moment

"Premieres" would roll out over the next two weeks, reaching select YouTubers who were beta test partners first, The Verge reported

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YouTube
YouTube. Pixabay

Google-owned YouTube has announced several new updates to the platform including the new “Premieres” feature that would allow creators to debut pre-recorded videos as a live moment.

Premieres are starting to roll out to creators today and will be available broadly soon, Neal Mohan, YouTube’s Chief Product Officer, said in a blog post on Thursday.

“When creators choose to release a Premiere, we’ll automatically create a public landing page to build anticipation and hype up new content,” Mohan added.

When all fans show up to watch the premiere, YouTube will enable them to chat with each other and with the creator in real time via live chat.

“It’s as if a creator’s entire community is in one theatre together watching their latest upload,” Mohan said.

YouTube
Representational image. Pixabay

“Premieres” would roll out over the next two weeks, reaching select YouTubers who were beta test partners first, The Verge reported.

YouTube also announced a new “Merchandise Integration” option with which creators could make products like shirts and mugs and have their items advertised on a shelf below their video, the report added.

To help businesses grow, the video-sharing app additionally notified that as part of the new updates, YouTubers could get an opportunity to be hired by brands for branded content curation with “Famebit Integration” feature.

Also Read: IGTV is Instagram’s Answer to YouTube

This feature does not have a set roll out date as yet.

YouTube made all these announcements at VidCon US 2018 that commenced on June 20 in Anaheim, California and will continue till June 23.

“With more than 1.9 billion logged-in users who come to YouTube every month and localised versions stretching across 90 countries and 80 languages, we’re opening up the world to anyone with a cell phone and an Internet connection,” Mohan said. (IANS)

Next Story

YouTube Bans Dangerous, Harmful Pranks From its Platform

Recently, a challenge inspired by a scene in Netflix show Birdbox involved carrying out activities - such as driving - while blindfolded. At least one person is known to have crashed as a result

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YouTube
YouTube bans dangerous, harmful pranks. Pixabay

YouTube videos that depict dangerous or emotionally distressing “pranks” have been banned from the platform.

The move comes in response to the so-called “challenges” that have sometimes resulted in death or injury, the BBC reported on Wednesday.

The Google-owned video sharing site said such material had “no place on YouTube”.

But enforcing its new rules on pranks may prove to be difficult, given ambiguity over what may or may not be considered harmful.

“YouTube is home to many beloved viral challenges and pranks,” a message added to the site’s FAQ section read.

“That said, we’ve always had policies to make sure what’s funny doesn’t cross the line into also being harmful or dangerous.

YouTube
YouTube. Pixabay

“Our Community Guidelines prohibit content that encourages dangerous activities that are likely to result in serious harm.”

From now on, the site said it would not allow videos that featured “pranks with a perceived danger of serious physical injury”.

This includes pranks where someone is tricked into thinking they are in severe danger, even if no real threat existed.

Also Read- Now Comes an Assistive Robot To Help Elderly Live Independently

The site added: “We also don’t allow pranks that cause children to experience severe emotional distress, meaning something so bad that it could leave the child traumatized for life.”

Recently, a challenge inspired by a scene in Netflix show Birdbox involved carrying out activities – such as driving – while blindfolded. At least one person is known to have crashed as a result. (IANS)