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YouTube to Let Users Launch Pre-Recorded Videos as Live Moment

"Premieres" would roll out over the next two weeks, reaching select YouTubers who were beta test partners first, The Verge reported

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YouTube
YouTube. Pixabay

Google-owned YouTube has announced several new updates to the platform including the new “Premieres” feature that would allow creators to debut pre-recorded videos as a live moment.

Premieres are starting to roll out to creators today and will be available broadly soon, Neal Mohan, YouTube’s Chief Product Officer, said in a blog post on Thursday.

“When creators choose to release a Premiere, we’ll automatically create a public landing page to build anticipation and hype up new content,” Mohan added.

When all fans show up to watch the premiere, YouTube will enable them to chat with each other and with the creator in real time via live chat.

“It’s as if a creator’s entire community is in one theatre together watching their latest upload,” Mohan said.

YouTube
Representational image. Pixabay

“Premieres” would roll out over the next two weeks, reaching select YouTubers who were beta test partners first, The Verge reported.

YouTube also announced a new “Merchandise Integration” option with which creators could make products like shirts and mugs and have their items advertised on a shelf below their video, the report added.

To help businesses grow, the video-sharing app additionally notified that as part of the new updates, YouTubers could get an opportunity to be hired by brands for branded content curation with “Famebit Integration” feature.

Also Read: IGTV is Instagram’s Answer to YouTube

This feature does not have a set roll out date as yet.

YouTube made all these announcements at VidCon US 2018 that commenced on June 20 in Anaheim, California and will continue till June 23.

“With more than 1.9 billion logged-in users who come to YouTube every month and localised versions stretching across 90 countries and 80 languages, we’re opening up the world to anyone with a cell phone and an Internet connection,” Mohan said. (IANS)

Next Story

T-Series May Soon Become No. 1 YouTube Channel

The T-Series YouTube channel began on March 13, 2006. It has 29 sub-channels and features songs and film trailers

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YouTube
YouTube. Pixabay

Indian film production house and music label T-Series needs slightly more than 800 subscribers to beat Swedish YouTuber PewDiePie’s channel and become the No 1 YouTube Channel.

Currently, T-series has over 90,337,357 subscribers while PewDiePie has subscribers with a count of 90,338, 188.

The battle between the two channels was going on for long. Even T-Series head honcho Bhushan Kumar started #BharatWins campaign on social media, urging people to help in making T-Series the world’s most subscribed YouTube channel.

YouTube, Google, google services
The YouTube Music app is displayed on a mobile phone in Los Angeles. VOA

“There is an Indian YouTube channel on the brink of becoming World’s No.1. It has taken us a lot of effort to come this far. To take my father Mr. Gulshan Kumar’s dream forward, I started this channel.

“Today, it belongs to you, to the entire nation. It’s a historic moment for all of us. So let’s come together and subscribe to T-Series YouTube channel and make India proud,” Bhushan tweeted earlier this month.

Also Read- HP Considering India as a Key Focus Area

Many Bollywood celebrities such as Salman Khan, Varun Dhawan, Arjun Kapoor and John Abraham joined the online battle between PewDiePie and YouTube, to plead with netizens to subscribe to T-Series’ channel on YouTube.

The T-Series YouTube channel began on March 13, 2006. It has 29 sub-channels and features songs and film trailers. (IANS)