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YouTube to Let Users Launch Pre-Recorded Videos as Live Moment

"Premieres" would roll out over the next two weeks, reaching select YouTubers who were beta test partners first, The Verge reported

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YouTube
YouTube. Pixabay

Google-owned YouTube has announced several new updates to the platform including the new “Premieres” feature that would allow creators to debut pre-recorded videos as a live moment.

Premieres are starting to roll out to creators today and will be available broadly soon, Neal Mohan, YouTube’s Chief Product Officer, said in a blog post on Thursday.

“When creators choose to release a Premiere, we’ll automatically create a public landing page to build anticipation and hype up new content,” Mohan added.

When all fans show up to watch the premiere, YouTube will enable them to chat with each other and with the creator in real time via live chat.

“It’s as if a creator’s entire community is in one theatre together watching their latest upload,” Mohan said.

YouTube
Representational image. Pixabay

“Premieres” would roll out over the next two weeks, reaching select YouTubers who were beta test partners first, The Verge reported.

YouTube also announced a new “Merchandise Integration” option with which creators could make products like shirts and mugs and have their items advertised on a shelf below their video, the report added.

To help businesses grow, the video-sharing app additionally notified that as part of the new updates, YouTubers could get an opportunity to be hired by brands for branded content curation with “Famebit Integration” feature.

Also Read: IGTV is Instagram’s Answer to YouTube

This feature does not have a set roll out date as yet.

YouTube made all these announcements at VidCon US 2018 that commenced on June 20 in Anaheim, California and will continue till June 23.

“With more than 1.9 billion logged-in users who come to YouTube every month and localised versions stretching across 90 countries and 80 languages, we’re opening up the world to anyone with a cell phone and an Internet connection,” Mohan said. (IANS)

Next Story

YouTube Experimenting with Hiding Comments on Videos in India

For now, it remains unclear if YouTube would expand the experiment from Android to iOS or not

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YouTube, Google, google services
The YouTube Music app is displayed on a mobile phone in Los Angeles. VOA

In a bid to curb the spread of hateful and racist comments on its platform, Google-owned YouTube is experimenting with hiding comments on videos by default and the test has gone live in India.

The new feature, being experimented on Android for now, hides the comments that are displayed below the video unless a viewer taps the “Comments” button.

“We are testing a few different options on how to display comments on the watch page. This is one of many small experiments we run all the time on YouTube and we’ll consider rolling features out more broadly based on feedback on these experiments,” a YouTube spokesperson told IANS on Friday.

Even though the test feature is on by default currently, creators have the choice of turning the feature off which would traditionally display comments under their videos like the usual format.

youtube, virtual makeup
FILE – Silhouettes are seen in front of a Youtube logo, in this picture illustration taken in Zenica, Oct. 29, 2014. VOA

For now, it remains unclear if YouTube would expand the experiment from Android to iOS or not.

For those who visit YouTube for videos and not to comment could easily keep themselves out of any hate, misinformation, toxicity or controversy that may have come up in the “Comments” section.

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In February, YouTube announced that it would no longer recommend videos that “come close” to violating its community guidelines, such as conspiracy or medically inaccurate videos like those claiming the earth is flat or making false claims about historic events.

In a similar attempt and to channelise user-focus on sharing and viewing better and sensible content on its platform, Facebook-owned photo-messaging app Instagram is also planning on hiding the ‘Like’ counts for posts on its app. (IANS)