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YouTube to Let Users Launch Pre-Recorded Videos as Live Moment

"Premieres" would roll out over the next two weeks, reaching select YouTubers who were beta test partners first, The Verge reported

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The feature would start rolling out from next week to YouTube creators with more than one lakh subscribers.
The feature would start rolling out from next week to YouTube creators with more than one lakh subscribers. Pixabay
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Google-owned YouTube has announced several new updates to the platform including the new “Premieres” feature that would allow creators to debut pre-recorded videos as a live moment.

Premieres are starting to roll out to creators today and will be available broadly soon, Neal Mohan, YouTube’s Chief Product Officer, said in a blog post on Thursday.

“When creators choose to release a Premiere, we’ll automatically create a public landing page to build anticipation and hype up new content,” Mohan added.

When all fans show up to watch the premiere, YouTube will enable them to chat with each other and with the creator in real time via live chat.

“It’s as if a creator’s entire community is in one theatre together watching their latest upload,” Mohan said.

YouTube
Representational image. Pixabay

“Premieres” would roll out over the next two weeks, reaching select YouTubers who were beta test partners first, The Verge reported.

YouTube also announced a new “Merchandise Integration” option with which creators could make products like shirts and mugs and have their items advertised on a shelf below their video, the report added.

To help businesses grow, the video-sharing app additionally notified that as part of the new updates, YouTubers could get an opportunity to be hired by brands for branded content curation with “Famebit Integration” feature.

Also Read: IGTV is Instagram’s Answer to YouTube

This feature does not have a set roll out date as yet.

YouTube made all these announcements at VidCon US 2018 that commenced on June 20 in Anaheim, California and will continue till June 23.

“With more than 1.9 billion logged-in users who come to YouTube every month and localised versions stretching across 90 countries and 80 languages, we’re opening up the world to anyone with a cell phone and an Internet connection,” Mohan said. (IANS)

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With 1.9bn Users, YouTube Streams 180mn Hours to TV Screens Daily

YouTube's monthly user base has touched 225 million in India, reaches 80 per cent of the Internet population

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YouTube has built a new feature that enables it to deliver relevant information in YouTube Studio. Pixabay

Over 1.9 billion users are logging into Google-owned YouTube each month and on average, users now watch over 180 million hours of YouTube on TV screens every day, YouTube CEO Susan Wojcicki has said.

“Our overall interactions, such as likes, comments and chats, grew by more than 60 per cent year over year. More and more creators are building their businesses and discovering that they can shape the global conversation with just a phone and an Internet connection,” Wojcicki said in a mid-year update over the weekend.

“We made a conscious effort to respond on social media, and we answered 600 per cent more tweets through our official handles (@TeamYouTube, @YTCreators and @YouTube) in 2018 than in 2017 and grew our reach by 30 per cent,” Wojcicki informed.

YouTube has built a new feature that enables it to deliver relevant information in YouTube Studio (formerly known as Creator Studio).

“In February, we began testing a new dashboard with a small group of creators. The dashboard, which was launched for all English channels, will soon be available in an additional 76 languages in the next two weeks,” she noted.

When it comes to channel membership, viewers pay a monthly recurring fee of $4.99 to get unique badges, new emojis, Members-only posts in the Community tab, and access to unique custom perks offered by creators.

“We worked with a small group of creators to develop this service and are expanding it to eligible channels with more than 100,000 subscribers and even more creators in the coming months,” the YouTube CEO said.

YouTube
YouTube on a smartphone device. Pixabay

Every day, over 60 million users click into or engage with YouTube Community posts.

“Livestreaming continues to be an area of growth for creators, with watchtime of livestreams increasing by 10X over the last three years,” Wojcicki added.

With the increasing penetration of smartphones, data becoming affordable and ever-growing availability of content, 80 per cent of internet users across all age-groups in the country are accessing YouTube, Google India said on Friday.

YouTube’s monthly user base has touched 225 million in India, reaches 80 per cent of the Internet population.

Also Read: YouTube to Invest $25mn in Countering Fake News

The platform recently announced a “Copyright Match” tool, which uses the matching power of Content ID to help creators find copies of content when it’s been uploaded by other channels.

With this tool, after a new video is uploaded, YouTube would run a scan to see if there is any other video that resembles the uploaded video very much or is the same and if there is a “match”, it would appear on the “matches” tab.

“We’ve been testing this tool with a thousand creators over the last year to tailor it to your specific needs and is a great complement to the range of copyright tools we provide,” Wojcicki said. (IANS)