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YouTube Announces Launch of its New Music Streaming App in India

In the crowded Indian music streaming industry, the newly-launched Spotify has already garnered over one million users

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YouTube, Google, google services
The YouTube Music app is displayed on a mobile phone in Los Angeles. VOA

In a bid to grab a pie of the growing Indian audio streaming industry, Google-owned YouTube on Tuesday announced the launch of its new music streaming app YouTube Music in the country.

This is the second big debut of a global music streaming giant in India after Swedish platform Spotify made its way into the country late last month.

The ad-supported version of YouTube Music is free and to get access to ad-free YouTube Music Premium, you have to pay Rs 99 a month, the company said in a statement.

“It’s interesting to note how Indian artists have consistently claimed top spots over the last few months in the ‘Global YouTube Top Artists’ chart.

“With YouTube Music, we are hoping to bring the best in global and Indian music to millions of fans across India, and give them an immersive music experience,” said Lyor Cohen, Global Head of Music, YouTube.

YouTube
YouTube. Pixabay

The company also announced to bring “YouTube Premium” to India which would be available for Rs 129 a month that oncluded membership to YouTube Music Premium, offline downloads and access to all YouTube originals.

“Samsung Galaxy S10 users can enjoy four months of free, ad-free access to YouTube Premium,” said the company.

YouTube Music would throw a big competition to services like Gaana, Saavn, Apple Music and Amazon Music.

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In the crowded Indian music streaming industry, the newly-launched Spotify has already garnered over one million users.

According to a recent report by Deloitte and Indian music-industry body IMI, the audio and video OTT market in India is valued at around $280 million. The evolving audio OTT market provides nearly 150 million monthly active users access to millions of soundtracks across platforms. (IANS)

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Actress Richa Chadha Extends her Support to Pride Month

Richa was also recently chosen as the face face by Humsafar Trust, an NGO for the LGBTQ community

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Richa Chadha
Richa Chadha. Wikimedia Commons

Actress Richa Chadha has become a part of a special promotional initiative of the US Consulate here to extend support for the Pride Month in India.

A post on the official Instagram account of the US Consulate General in Mumbai, shows Richa posing in a bright yellow ensemble and making a heart gesture with her hands.

Alongside that is a post which reads: “It’s 2019! Obsolete ideas of morality, misinformation about LGBTQIA+ must go. By repealing Section 377, India has joined the ranks of other progressive nations in the world. For the common man, there’s now a growing understanding that being LGBTQIA+ is normal. But repealing the law on paper and having greater acceptability as an LGBTQIA+ in society are very different things.

Richa
Richa Chadha at an event. IANS

“We need to work tirelessly to remove ignorance, misinformation and stigma attached to the community and its choices. Life must be made easier. An open and welcoming approach to the LGBTQIA+ must percolate down to the tier two cities and villages in India, and not stay restricted to the cosmopolitans.”

The actress added: “As a society, we must become more inclusive and aware about all genders and their needs. The role of LGBTQIA allies is crucial in this regard, as we can help bring issues of stereotyping and harassment to the notice of people and popular media. We should team up with artists who fight for freedom of expression, against censorship, and also join hands with those fighting for marginalised groups.”

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Richa was also recently chosen as the face face by Humsafar Trust, an NGO for the LGBTQ community, to inaugurate India’s first ever holistic medical centre for the people of the community to help them break away from stigmas of general discrimination they may face. (IANS)