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YouTube Music Hosts a Music Night to Celebrate Success in India

YouTube Premium, that costs Rs 129 a month, also includes membership to YouTube Music Premium, offering users ad-free services, background play and offline download feature

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YouTube, Google, google services
The YouTube Music app is displayed on a mobile phone in Los Angeles. VOA

In celebration of hitting 3 million downloads in less than a week, online music streaming platform YouTube Music hosted a music night with the Indian music fraternity.

Artists including Taufiq Qureshi, Akriti Kakkar, Alka Yagnik, Anirudh Ravichander, Badshah, Guru Randhawa and Harshdeep Kaur performed at the celebration here on Monday.

International music sensation Alan Walker also surprised the audience with his performance.

“Our tremendous scale and reach is why many talented artists and creators across India come to YouTube to share their voice with the world,” said Susan Wojcicki, CEO of YouTube.

“It’s why we’re seeing Indian artists connect with fans from Delhi to New York and everywhere in between.”

YouTube is rolling out a new service "YouTube Music" on May 22 to seperate the music and film components on the Google-owned video-sharing platform.
YouTube music will separate the movies and music section on the platform. Pixabay

Wojcicki noted that by 2020, it is expected that 500 million internet users in India will consume online video both, for entertainment, sharing and learning.

“We are incredibly excited to partner with Indian artists and labels to grow faster and go further,” said Lyor Cohen, Global Head of Music for YouTube.

Other senior executives from music labels and prominent personalities from the Indian music fraternity such as Javed Akhtar also marked their presence in YouTube Music’s celebration.

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To take on other music streaming platforms like Apple Music, Spotify, Amazon Music, JioSaavn and Gaana, YouTube launched its paid service called YouTube Premium and its music streaming app, YouTube Music, in India earlier in March.

YouTube Premium, that costs Rs 129 a month, also includes membership to YouTube Music Premium, offering users ad-free services, background play and offline download feature. (IANS)

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Uber Launches Campaign for Women and Youth in India

New Uber initiatives to empower women, youth in India

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Uber India
A campaign by Uber will empower youth and women in India. Wikimedia Commons

In a bid to make daily commute safer for women in India, ride hailing giant Uber on Friday launched a new campaign for Uber Auto, which also aims to empower riders with seamless shared mobility solutions.

The company also launched an Uber Moto campaign for youth with convenient doorstep pickup to help them save time from arduous commute and use that time to up-skill themselves.

“At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions,” Manisha Lath Gupta-Marketing Director, Uber India and South Asia, told IANS.

“We believe that our youth have immense potential, however, lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of men and women to move forward,” Gupta added.

Uber India campaign
The Uber Auto campaign in India is titled as “Badey Iradon Ki Chhoti Sawaari,”. Pixabay

Targeted primarily at women commuters, the cab hailing giant’s Auto campaign, titled “Badey Iradon Ki Chhoti Sawaari,” aims to provide women safe, reliable yet affordable travel options, thus, enabling them to fulfil their aspirations.

Instead of being dependent on friends and family for picking and dropping them, or standing on roads waiting to find a reliable mode of transport, Uber Auto allows women to step out whenever they need to.

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The company’s Moto campaign, titled “Sapno Par Hoja Sawaar” aims to inspire the young working professionals whose aspirations get dampened because they spend long hours commuting and have to change multiple modes of transport to find the most economical option.

Both the campaigns would be seen across digital, print and out-of-home advertising (OOH) platforms, said Uber. (IANS)