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YouTube Renews Strike Rules, Intensifies Punitive Action

YouTube is one of Google's most popular services used worldwide and a volume of 400 hours of video content is posted on the platform every minute

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YouTube, Google, google services
The YouTube Music app is displayed on a mobile phone in Los Angeles. VOA

Google-owned video sharing platform YouTube has revamped its community guidelines and after almost a decade, updated its Strike rules.

“Starting February 25, all channels will receive a one-time warning the first time they post content that crosses the line, with no penalties to their channel except for the removal of that content,” the YouTube team wrote in a blog-post on Tuesday.

Under the new guidelines and Strike rules, the first strike would result in a one-week freeze on the ability to upload any new content to YouTube, including live streaming. The second strike in any 90-day period will result in a two-week freeze and the third strike would result in channel termination.

Moreover, the platform is expanding its policy resources aiming to provide more details about what behaviour could result in a strike.

“We always want to make it clear why a strike occurred, hence we’re making our email and desktop notifications clearer to provide more details on which policy was violated,” the post said.

YouTube is also adding new mobile and in-product notifications to highlight important information on strikes.

YouTube
YouTube. Pixabay

“Our strikes system is an important way for us to help creators and artists understand when they’ve crossed the line by uploading content that undermines that goal. We’ll build on this and all the progress we’ve made over the last year by continuing to consult with you as we strengthen enforcement and update our policies,” the post added.

Copyright strikes will continue to be issued when YouTube receives legal requests from rights holders, will not offer a warning strike and follow the company’s separate penalty system detailed on the copyright strike page. Copyright strikes and community guideline strikes also don’t overlap, so a user with one community guidelines strike and two copyright strikes won’t see their channel closed, The Verge reported.

Over the past years, several times YouTube algorithms have received heat for not properly optimising content on the platform and not tightening its grip around creators and influencers who post or push controversial content on the app which is easily accessible to the masses.

Also Read- Tech Giant Google Announces Brand New Web Domain For Developers

This policy modification announcement from YouTube comes after the video-sharing platform was accused of irresponsibly exposing minors to videos with questionable content and comments.

With over two billion users globally, YouTube is one of Google’s most popular services used worldwide and a volume of 400 hours of video content is posted on the platform every minute. (IANS)

Next Story

T-Series May Soon Become No. 1 YouTube Channel

The T-Series YouTube channel began on March 13, 2006. It has 29 sub-channels and features songs and film trailers

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YouTube
YouTube. Pixabay

Indian film production house and music label T-Series needs slightly more than 800 subscribers to beat Swedish YouTuber PewDiePie’s channel and become the No 1 YouTube Channel.

Currently, T-series has over 90,337,357 subscribers while PewDiePie has subscribers with a count of 90,338, 188.

The battle between the two channels was going on for long. Even T-Series head honcho Bhushan Kumar started #BharatWins campaign on social media, urging people to help in making T-Series the world’s most subscribed YouTube channel.

YouTube, Google, google services
The YouTube Music app is displayed on a mobile phone in Los Angeles. VOA

“There is an Indian YouTube channel on the brink of becoming World’s No.1. It has taken us a lot of effort to come this far. To take my father Mr. Gulshan Kumar’s dream forward, I started this channel.

“Today, it belongs to you, to the entire nation. It’s a historic moment for all of us. So let’s come together and subscribe to T-Series YouTube channel and make India proud,” Bhushan tweeted earlier this month.

Also Read- HP Considering India as a Key Focus Area

Many Bollywood celebrities such as Salman Khan, Varun Dhawan, Arjun Kapoor and John Abraham joined the online battle between PewDiePie and YouTube, to plead with netizens to subscribe to T-Series’ channel on YouTube.

The T-Series YouTube channel began on March 13, 2006. It has 29 sub-channels and features songs and film trailers. (IANS)