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Google has introduced new direct response tools on YouTube that make video more shoppable, use automation to drive conversions, and help advertisers better understand attribution, according to latest tech news.
With YouTube, marketers have the flexibility to shift budgets and invest in driving the results that matter most.
“As businesses begin to reopen, they have an opportunity to use video to drive both online and offline actions on YouTube, where 70 percent of people say they bought a brand as a result of seeing it on our platform,” Nicky Rettke, Director, Product Management, YouTube Ads said in a statement.
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To help businesses establish a stronger e-commerce presence, YouTube is experimenting with a new way to make actionable video ads more shoppable, by complementing ad with browsable product imagery to inspire the next purchase.
“All you need to do is sync your Google Merchant Center feed to your video ads, and you can visually expand your call-to-action button with the best-sellers you want to feature and drive traffic to the product pages that matter,” informed the company.
In addition to announcing Video action campaigns, a simple and cost-effective way to drive more conversions across its platform.
It automatically brings video ads that drive action to the YouTube home feed, watch pages, and Google video partners, all within one campaign.
“To make it even simpler, we’ll include any future inventory that becomes available, like the What to Watch Next feed,” said YouTube.
For businesses that rely on new leads to sustain growth, YouTube said it recommends adding lead forms to Video campaigns.
Lead forms help advertisers capture qualified leads while reducing costs.
The company has also included YouTube in Google Ads attribution reports.
Attribution reports can provide insight into how budgets can be allocated to maximize impact across YouTube, search and shopping campaigns.(IANS)
Method, Kala Ghoda presents a group show by 4 artists titled "What Remains" starting 11th November, until 27th November 2021. With the seismic shift taking place in society as we know it, we are faced with a question: Through constant change, is there strength in what remains? In regard to the personal or the intimate, life may be nothing more than a stripping away. But when something fades away, does newness ever bloom?
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Without any elaboration or discussion, Method asked four artists to give their own interpretation for a simple yet complex phrase: What Remains?
Yashwant Singh was Born in Bharatpur (Rajasthan) in 1994, Yashwant Singh received both BFA (2017) and MFA (2019) degrees from the College of Art, New Delhi, where he is now based. His continuous engagement in Art Practice has developed a distinctive approach to painting, primarily figurative. Yashwant's work locates its foundation in his strong perseverance of the idea of landscape and its presence in current times. He engages himself in painting, performance and sculpture. He often uses his own body to take body prints.
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Yashwant's work has been included in numerous group exhibitions such as Kochi Student Biennale, AIFACS, National Exhibition, Bombay Art Society and Gallery ONKAF. He is an active member of the "in_process" open-source performance group since 2018.
Artist Instagram: https://www.instagram.com/master_yashwant_singh/
Bhagyashri is a Mumbai based artist who did her BFA in drawing and painting from Sir J.J School of Art, Mumbai and then her MFA in printmaking from Kala Bhavana, Shantiniketan. Her works have been part of group shows at Jehangir Art Gallery, the Engravist Printmaking Biennale, Artildgallery and kbexhibit.
Artist Instagram: https://www.instagram.com/perpxtualmotion_/
Roshni is an artist and art therapist based in Bengaluru, India. Her artistic practice explores intuition as a tool of enquiry in understanding the many facets of the self. It spans a variety of media and allows for the articulation of notions that are not limited by language. She highlights the process of making in her work by reassessing what is often seen as ï¿½errors'.
Roshni received her bachelor's in Contemporary Art Practices from Srishti Institute of Art, Design, and Technology, Bengaluru, and masters in Art Therapy from Lasalle College of the Arts, Singapore. As a trauma-informed art therapist, she has worked with children, youth, and communities from India and Singapore.
Artist Instagram: https://www.instagram.com/perpxtualmotion_/
Arshi Sayed is a Mumbai-based multi-media artist with a diploma in graphic design and communication. Her work revolves around the exploration of the self that exists within the visible self. An ecosystem of passing thoughts, obsessive behaviours, death, and grief; an interplay of various forms of matter. It explores mental and spiritual displacement, growth of metaphysical life forms; a contraption of being and believing.
Keywords : What Remains, Kala Ghoda, Mumbai, India, exhibition, Yashwant Singh, Bhagyashri Dange, Roshni Bhatia, Arshi Sayed, art, artist.
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India is an incredible melting pot of food, culture, language, and tradition. It is also the land of extreme climatic conditions, countless large and small natural wonders, and breathtaking mountain ranges. However, some destinations can provide you with an adrenaline rush or even send a shiver down your spine.
Why? That's because some are haunted, some are home to unique adventure spots and some are just too deep and dangerous. If you have a keen interest in experiencing thrilling and adventurous travel, perhaps you should consider taking a trip to these locations! While most people try to avoid spooky or dangerous places, there is also a significant portion of people who actively seek out such experiences.
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If you are a daredevil waiting to explore the deep oceans, dangerous gorges and hidden crevices of the country's terrain, here is a list of five extreme destinations for you hand-picked by EaseMyTrip.com.
The village of Bhangarh is located in the Alwar District of Rajasthan and is home to the most dangerous and scariest forts in the country. Rajasthan is a popular destination because of its landscapes, mountains, palaces and temples, but perhaps no place is more beautiful and terrifying than Bhangarh Fort. The Fort has been around since ancient times and is internationally known for its incredible architecture and haunted happenings. Many visitors have even pointed out that while visiting the fort, they constantly feel like they're being followed by someone. The government prohibits anyone from going into this area after sunset because there have been numerous cases of abductions and deaths. So harness all your courage and be swept away by the thrills!
Also Read : Travel luxuriously to India's heritage destinations
Kalavantin Durg Trek, Raigad
Situated in the Western Ghats of Mumbai, Kalavantin Durg Trek, at 2300 feet is one of the most challenging treks in the country. The path is etched with rock-cut steps, steep slopes and unstable staircases that are deprived of the support of any kind. While the trek to and from the fortress is dangerous, it is every adrenaline junkies dream. The trail gets even steeper and almost vertigo-inducing on the way up. Rain and winds in the middle of the trek make it even more dangerous with a lot of trekkers having to cling onto the steps mid-trek. The downward course of the trek is also challenging as it provides low visibility due to the fog. While the trek is a tough one, once you reach the top, the bird's eye view of the raw beauty and scenic landscapes of neighbouring villages and mountains makes it worthwhile.
Known as the 'Scotland of India', Meghalaya is home to majestic hills with unquenchable beauty and some unique spots. One such offbeat location is Siju Caves which is one of the world's longest caves on the Indian subcontinent. Also known as bat caves, it is also one of the most dangerous places in India and has several chambers forming unexplored mazes. The way to the caves also includes a short hike across a jungle trail. Over four kilometres long, these caves have water up to your knees, and the inside of the cave has majestic natural limestone formations and mysterious hanging bridges. This rickety bridge, built of chipping wood and patched rope, is situated high in the mountains between two hills and guarantees to give you more than a few scares! Since the past few years, there has been a growth in airline routes to the region resulting in swifter travelling options.
Dumas Beach, Gujarat
Often referred to as the 'Jewel of the West', Gujarat is a land of magnificent palaces and temples, beautiful beaches, wildlife, and natural terrain. One such place is Dumas Beach in South Gujarat, which is famous for its black sand and tranquility. Folklore indicates that the beach was used as a burial ground for Hindus, resulting in black sand, as remains of people buried here are said to still haunt it. Several tourists and locals have mentioned that they have heard eerie sounds and laughter on the beach, and many visitors have also mysteriously gone missing from the beach. If you are craving a thrilling and spooky experience, don't forget to visit Dumas Beach - one of the most haunted places in India!
Looking for an adventure with an added element of danger? Make your way to discover the spectacular beauty and the danger of the picturesque Dras located in the Kargil district of Ladakh. Known as the "Gateway to Ladakh", Dras is the second coldest inhabited region on the planet. Located at 10,597 feet above sea level, the air is always chilly and temperature often drops to -45 degrees Celsius. The lowest recorded temperature here is -60 degrees Celsius. Apart from contending with hypothermia, visitors have to also be cautious of military incursions in the area. It's hard to resist the mysterious allure of this little mountain village with its frosty temperatures, which makes it mysteriously appealing to explore.
Known as the "Gateway to Ladakh", Dras is the second coldest inhabited region on the planet. Located at 10,597 feet above sea level, the air is always chilly and temperature often drops to -45 degrees Celsius. The lowest recorded temperature here is -60 degrees Celsius.Unsplash
Keywords : Bhangarh, Rajasthan, Kalavantin Durg Trek, Raigad, Siju, Meghalaya, Dumas Beach, Gujarat, Dras, Ladakh, extreme, destination, traveller, brave, hills, adventure, picturesque, fort, architecture, dare-devil, India.
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Every year in India, November 26 is observed as the National Constitution Day. On this day, India adopted its constitution in the year 1949.
The Ministry of Social Justice and Empowerment decided on November 23, 2015, to observe November 26 as 'National Constitution Day' every year.
It must be noted that the year 2015 was chosen to mark the first National Constitution Day because the country celebrated 125th birth anniversary of Dr. B. R. Ambedkar in that year.
As we all know, Dr. Ambedkar played a significant role in framing the Indian Constitution and was also the Chairman of the Drafting Committee of the Constituent Assembly.
Dr. Ambedkar's speech in the Constituent Assembly on November 4, 1948. - Photo By Wikimedia Commons
As a part of the celebration of National Constitution Day, educational institutions and government offices read the Preamble of the Indian Constitution.
Interestingly, National Constitution Day is also known as National Law Day because Dr. B.R. Ambedkar was the first minister of law.
This year, National Constitution Day was observed in the central hall of the Parliament as a part of ‘Azadi Ka Amrit Mahotsav'. President Ram Nath Kovind presided the event which was graced by Vice President Venkaiah Naidu, Prime Minister Narendra Modi, Lok Sabha Speaker Om Birla, and other dignitaries.
Moreover, to further celebrate this auspicious day, Law Minister Kiren Rijiju launched an online course on the subject of the ‘Indian Constitution’.
Many ministers and notable figures of India took the help of Twitter to wish the country about National Constitution Day. Prime Minister Narendra Modi, too, tweeted about this day. In his tweet, he wrote, “Best wishes to our citizens on Constitution Day. On this special day, sharing a part of Dr. Ambedkar's speech in the Constituent Assembly on 4th November 1948 in which he moved a motion for adoption of the Draft Constitution as settled by the Drafting Committee.”
Keywords: India, National Constitution Day, National Law Day, Dr. B.R. Ambedkar, Indian Constitution