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Google has introduced new direct response tools on YouTube that make video more shoppable, use automation to drive conversions, and help advertisers better understand attribution, according to latest tech news.
With YouTube, marketers have the flexibility to shift budgets and invest in driving the results that matter most.
“As businesses begin to reopen, they have an opportunity to use video to drive both online and offline actions on YouTube, where 70 percent of people say they bought a brand as a result of seeing it on our platform,” Nicky Rettke, Director, Product Management, YouTube Ads said in a statement.
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To help businesses establish a stronger e-commerce presence, YouTube is experimenting with a new way to make actionable video ads more shoppable, by complementing ad with browsable product imagery to inspire the next purchase.
“All you need to do is sync your Google Merchant Center feed to your video ads, and you can visually expand your call-to-action button with the best-sellers you want to feature and drive traffic to the product pages that matter,” informed the company.
In addition to announcing Video action campaigns, a simple and cost-effective way to drive more conversions across its platform.
It automatically brings video ads that drive action to the YouTube home feed, watch pages, and Google video partners, all within one campaign.
“To make it even simpler, we’ll include any future inventory that becomes available, like the What to Watch Next feed,” said YouTube.
For businesses that rely on new leads to sustain growth, YouTube said it recommends adding lead forms to Video campaigns.
Lead forms help advertisers capture qualified leads while reducing costs.
The company has also included YouTube in Google Ads attribution reports.
Attribution reports can provide insight into how budgets can be allocated to maximize impact across YouTube, search and shopping campaigns.(IANS)
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The other factor is that the traditional players are very strong in the consumer laptop market. Top 3 players control more than 70 per cent of the market and strong portfolio, distribution, and channel reach as well as brand marketing has helped them massively. "New brands can surely make a dent in the consumer laptop market but are challenged by supply issues right now. Watch out for them in 2022 as and when supply situation eases up," Navkendar Singh, Research Director, Client Devices & IPDS, IDC India told IANS.
Dominated by HP Inc, Lenovo and Dell, the traditional PC market (inclusive of desktops, notebooks, and workstations) in India continued to be robust as the shipments grew by 50.5 per cent year-over-year (YoY) in the second quarter (Q2), according to IDC. Notebook PCs continue to hold more than three-fourth share in the overall category and grew 49.9 per cent YoY in 2Q21, reporting a fourth consecutive quarter with over 2 million units. Desktops also indicated a recovery as shipments grew 52.3 per cent YoY after recording the lowest shipments of the decade in 2Q20.
According to Prabhu Ram, Head, Industry Intelligence Group, CMR, driven by the pandemic and the associated accelerated pivot to remote work, learn and unwind culture, PCs have been witnessing heightened demand. "Despite the current supply chain constraints, PCs are here to stay in the new never normal. In the run-up to the festive season, established PC market leaders will continue to leverage their brand salience and gain market share," Ram told IANS.
HP maintained its lead in the India PC market with a 33.6 per cent share as its shipments grew 54.2 per cent annually. Dell Technologies continued to hold the second position with a 22.1 per cent share and an impressive 86.1 per cent YoY growth in 2Q21. Lenovo maintained the third position with a share of 17.8 per cent in 2Q21.
Arvind Suraj, Research Fellow, Jawaharlal Nehru University (JNU), said that there is always a trust issue with new brands. "You won't buy a laptop in 6 or 7 months just like smartphones. In this case, we often go for existing players. Brands like Lenovo, HP, ASUS and Acer have already gained our trust," he said. (IANS/ MBI)
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