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Youtube Now Let Users Try Virtual Make-Up While Watching Tutorial in Real Time

M·A·C Cosmetics is the first brand to partner with FameBit to launch an AR Beauty Try-On campaign

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FILE - Silhouettes are seen in front of a Youtube logo, in this picture illustration taken in Zenica, Oct. 29, 2014. VOA

With a new “Augmented Reality (AR) Beauty Try-On feature”, Google-owned video sharing platform YouTube would now let users try on virtual make-up while watching tutorials in real time.

“Thanks to machine learning and AR technology, it offers realistic, virtual product samples that work on a full range of skin tones. Currently in alpha, AR Beauty Try-On is available through FameBit by YouTube, Google’s in-house branded content platform,” Aaron Luber, Head of Branded Experiences, AR and VR, Google wrote in a blog-post on Tuesday.

The company said it tested this experience earlier this year with several beauty brands and found that 30 per cent of viewers activated the AR experience in the YouTube iOS app, spending over 80 seconds on average trying on lipstick virtually.

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M·A·C Cosmetics is the first brand to partner with FameBit to launch an AR Beauty Try-On campaign. Wikimedia Commons

The feature splits the screen horizontally and while the top part shows the YouTube tutorial, the other part uses the front facing camera to let users capture themselves and try on AR filters and virtual makeup samples.

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M·A·C Cosmetics is the first brand to partner with FameBit to launch an AR Beauty Try-On campaign. “Using this new format, brands like M·A·C will be able to tap into YouTube’s vibrant creator community, deploy influencer campaigns to YouTube’s 2 billion monthly active users, and measure their results in real time,” Luber said.

In addition, Google is also bringing three-dimensional assets to display ads with its first immersive display format called Swirl which is currently only available through Display and Video 360 which is a single, integrated tool that helps creative, data and media teams work together to execute end-to-end campaigns. (IANS)

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YouTube To Roll Out New Design for its Desktop and Tablet Homepage: Tech Report

This feature was originally introduced for mobile phone users back in June

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YouTube
Interestingly, if the algorithm of YouTube has been showing offensive videos on your recommendations list, an issue the company has been struggling with for a while now, users can change that using the desktop version's new feature. Pixabay

After testing a host of new features for YouTube for desktop, the company has finally started to roll out a new design for its desktop and tablet homepage, which now features richer thumbnails and higher resolution video previews, media reports said.

YouTube now feels confident enough to debut two of them to the public: viewers can now assemble a queue of videos and will be able to manually tailor their channel recommendations. Sections have also been enlarged to feature eight videos at a time, up from five, Android Police reported on Friday.

Interestingly, if the video platform’s algorithm has been showing offensive videos on your recommendations list, an issue the company has been struggling with for a while now, users can change that using the desktop version’s new feature.

YouTube
After testing a host of new features for YouTube for desktop, the company has finally started to roll out a new design for its desktop and tablet homepage. Pixabay

On the homepage, simply tap on the three-dot pull-down menu at the bottom of a video and choose “Don’t recommend channel.”

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This feature was originally introduced for mobile phone users back in June. (IANS)