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Youtube Now Let Users Try Virtual Make-Up While Watching Tutorial in Real Time

M·A·C Cosmetics is the first brand to partner with FameBit to launch an AR Beauty Try-On campaign

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FILE - Silhouettes are seen in front of a Youtube logo, in this picture illustration taken in Zenica, Oct. 29, 2014. VOA

With a new “Augmented Reality (AR) Beauty Try-On feature”, Google-owned video sharing platform YouTube would now let users try on virtual make-up while watching tutorials in real time.

“Thanks to machine learning and AR technology, it offers realistic, virtual product samples that work on a full range of skin tones. Currently in alpha, AR Beauty Try-On is available through FameBit by YouTube, Google’s in-house branded content platform,” Aaron Luber, Head of Branded Experiences, AR and VR, Google wrote in a blog-post on Tuesday.

The company said it tested this experience earlier this year with several beauty brands and found that 30 per cent of viewers activated the AR experience in the YouTube iOS app, spending over 80 seconds on average trying on lipstick virtually.

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M·A·C Cosmetics is the first brand to partner with FameBit to launch an AR Beauty Try-On campaign. Wikimedia Commons

The feature splits the screen horizontally and while the top part shows the YouTube tutorial, the other part uses the front facing camera to let users capture themselves and try on AR filters and virtual makeup samples.

ALSO READ: Researchers Develop an App which will Convert your Phone into Robot

M·A·C Cosmetics is the first brand to partner with FameBit to launch an AR Beauty Try-On campaign. “Using this new format, brands like M·A·C will be able to tap into YouTube’s vibrant creator community, deploy influencer campaigns to YouTube’s 2 billion monthly active users, and measure their results in real time,” Luber said.

In addition, Google is also bringing three-dimensional assets to display ads with its first immersive display format called Swirl which is currently only available through Display and Video 360 which is a single, integrated tool that helps creative, data and media teams work together to execute end-to-end campaigns. (IANS)

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Content Moderators on Facebook and YouTube Asked to Sign PTSD Forms

Content moderators at Facebook and YouTube in Europe and in the US have been asked to sign PTSD forms

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Content moderators at Facebook and YouTube in Europe and in the US have been asked to sign forms detailing that the job may cause post-traumatic stress disorder. Pixabay

Content moderators at Facebook and YouTube in Europe and in the US have been asked to sign forms detailing that the job may cause post-traumatic stress disorder (PTSD).

According to The Financial Times and The Verge, global professional services firm Accenture which provides content moderators for big tech firms have asked them to sign a form, explicitly acknowledging that their job could cause post-traumatic stress disorder.

Accenture runs at least three content moderation sites for Facebook in Europe, including in Warsaw, Lisbon and Dublin. A similar document was also provided by Accenture to workers at a YouTube content moderation facility in Austin, Texas. Accenture said the wellbeing of workers was a “top priority”.

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Accenture runs at least three content moderation sites for Facebook in Europe, including in Warsaw, Lisbon and Dublin. Pixabay

“We regularly update the information we give our people to ensure that they have a clear understanding of the work they do,” the company said in a statement.

“According to an employee who signed one of these acknowledgment forms, every moderator at the facility was emailed a link and asked to sign immediately,” the report said.

The Accenture form says workers might review “disturbing” videos and that moderating “such content may impact my mental health, and it could even lead to Post Traumatic Stress Disorder (PTSD). Both Facebook and Google said they did not review Accenture’s new form.

The Verge’s probe last month into Accenture’s Austin site described hundreds of low-paid immigrants toiling in, removing videos flagged for extreme violence and terrorist content.

Also Read- Tech Giant Apple Becomes One of The Fastest-Growing Brands in India

“The moment they quit Accenture or get fired, they lose access to all mental health services. One former moderator for Google said she was still experiencing symptoms of PTSD two years after leaving,” the report claimed.

Last year, The Verge published a report of Facebook moderators and one of them said he “sleeps with a gun by his side” after doing the job. (IANS)