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Youtube Now Let Users Try Virtual Make-Up While Watching Tutorial in Real Time

M·A·C Cosmetics is the first brand to partner with FameBit to launch an AR Beauty Try-On campaign

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FILE - Silhouettes are seen in front of a Youtube logo, in this picture illustration taken in Zenica, Oct. 29, 2014. VOA

With a new “Augmented Reality (AR) Beauty Try-On feature”, Google-owned video sharing platform YouTube would now let users try on virtual make-up while watching tutorials in real time.

“Thanks to machine learning and AR technology, it offers realistic, virtual product samples that work on a full range of skin tones. Currently in alpha, AR Beauty Try-On is available through FameBit by YouTube, Google’s in-house branded content platform,” Aaron Luber, Head of Branded Experiences, AR and VR, Google wrote in a blog-post on Tuesday.

The company said it tested this experience earlier this year with several beauty brands and found that 30 per cent of viewers activated the AR experience in the YouTube iOS app, spending over 80 seconds on average trying on lipstick virtually.

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M·A·C Cosmetics is the first brand to partner with FameBit to launch an AR Beauty Try-On campaign. Wikimedia Commons

The feature splits the screen horizontally and while the top part shows the YouTube tutorial, the other part uses the front facing camera to let users capture themselves and try on AR filters and virtual makeup samples.

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M·A·C Cosmetics is the first brand to partner with FameBit to launch an AR Beauty Try-On campaign. “Using this new format, brands like M·A·C will be able to tap into YouTube’s vibrant creator community, deploy influencer campaigns to YouTube’s 2 billion monthly active users, and measure their results in real time,” Luber said.

In addition, Google is also bringing three-dimensional assets to display ads with its first immersive display format called Swirl which is currently only available through Display and Video 360 which is a single, integrated tool that helps creative, data and media teams work together to execute end-to-end campaigns. (IANS)

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YouTube Music Now Letting Premium Users to Transit from Audio to Video

The evolving audio OTT market provides nearly 150 million monthly active users access to millions of soundtracks across platforms

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YouTube, Google, google services
The YouTube Music app is displayed on a mobile phone in Los Angeles. VOA

After matching over five million audio tracks with their official videos, YouTube Music is now letting premium users to transit from the audio of a track to watching the music video without any pauses or interruptions.

“Switching between audio songs to music videos is as simple as the tap of a button. Users will notice a video button at the top of the screen as they start listening to a song and with a tap, they can instantly start watching the music video or flip back to the audio at the same point,” Brandon Bilinski, Product Manager, YouTube Music wrote in a blog post on Thursday.

YouTube Music also ensures that in instances when a user decides to flip from video to the audio, all the other sounds that go with the music video — like long introductions — would not be included in between the audio song.

youtube, virtual makeup
FILE – Silhouettes are seen in front of a Youtube logo, in this picture illustration taken in Zenica, Oct. 29, 2014. VOA

“Not into music videos? We’ve got you covered. To stick to songs 100 per cent of the time, turn off the music video option by toggling ‘Don’t play music videos’ to the ‘on’ position,” Bilinski added.

YouTube Music arrived in India earlier in March.

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According to a recent report by Deloitte and the Indian Music Industry (IMI), the audio and video over the top (OTT) market in India is valued at around $280 million.

The evolving audio OTT market provides nearly 150 million monthly active users access to millions of soundtracks across platforms. (IANS)