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Google-owned YouTube is reportedly working on a TikTok rival called Shorts, to be introduced by the end of this year.
Shorts will allow people to upload brief videos into a feed inside the mobile app, much like TikTok, and take advantage of licensed music that YouTube Music has in its catalog, reports The Information.
The Shorts feature will make use of all the music that YouTube has licensed already, with songs to be available to use as soundtracks for the videos created by users, according to the report.
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After the success of TikTok, there has been a race to launch short-video apps. Dom Hofmann, co-founder of the now defunct six-second video platform Vine, has also announced the release of its successor called Byte.
Byte has an uncanny resemblance with almost everything that made Vine unique. To take on TikTok’s growing popularity, Facebook-owned Instagram has launched a new video-music remix feature called “Reels”.
“Reels” will let users make 15-second video clips set to music and share them as Stories. In November last year, Facebook quietly released a stand-alone app called “Lasso” to compete with TikTok.
Google has also launched short-form video app Tangi which is focued on creativity and Do It Yourself (DIY) space. The app is a product from Google’s in-house incubator titled Area 120. (IANS)
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The other factor is that the traditional players are very strong in the consumer laptop market. Top 3 players control more than 70 per cent of the market and strong portfolio, distribution, and channel reach as well as brand marketing has helped them massively. "New brands can surely make a dent in the consumer laptop market but are challenged by supply issues right now. Watch out for them in 2022 as and when supply situation eases up," Navkendar Singh, Research Director, Client Devices & IPDS, IDC India told IANS.
Dominated by HP Inc, Lenovo and Dell, the traditional PC market (inclusive of desktops, notebooks, and workstations) in India continued to be robust as the shipments grew by 50.5 per cent year-over-year (YoY) in the second quarter (Q2), according to IDC. Notebook PCs continue to hold more than three-fourth share in the overall category and grew 49.9 per cent YoY in 2Q21, reporting a fourth consecutive quarter with over 2 million units. Desktops also indicated a recovery as shipments grew 52.3 per cent YoY after recording the lowest shipments of the decade in 2Q20.
According to Prabhu Ram, Head, Industry Intelligence Group, CMR, driven by the pandemic and the associated accelerated pivot to remote work, learn and unwind culture, PCs have been witnessing heightened demand. "Despite the current supply chain constraints, PCs are here to stay in the new never normal. In the run-up to the festive season, established PC market leaders will continue to leverage their brand salience and gain market share," Ram told IANS.
HP maintained its lead in the India PC market with a 33.6 per cent share as its shipments grew 54.2 per cent annually. Dell Technologies continued to hold the second position with a 22.1 per cent share and an impressive 86.1 per cent YoY growth in 2Q21. Lenovo maintained the third position with a share of 17.8 per cent in 2Q21.
Arvind Suraj, Research Fellow, Jawaharlal Nehru University (JNU), said that there is always a trust issue with new brands. "You won't buy a laptop in 6 or 7 months just like smartphones. In this case, we often go for existing players. Brands like Lenovo, HP, ASUS and Acer have already gained our trust," he said. (IANS/ MBI)
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