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Zomato Planning to Add Gold Programme to its Delivery Menu

The broad contours of resolving each of the issues were chalked out and meetings with the two aggregators are likely to take place in the second week of September to update the reformation progress

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Zomato NRAI
Zomato in a smartphone device. Pixabay

While the tussle between the National Restaurant Association of India (NRAI) and food aggregators as well as delivery platforms appears to be resolving soon, Zomato is hellbent to carry on with its plans, to make its contentious Gold programme now available for delivery.

In an earlier meeting with the NRAI, both the trade body and food aggregators reached an in-principle agreement barring on Zomato Gold, with the NRAi saying it is an “entirely unacceptable proposition” due to the stated stance of #ZoGoisNoGo.

“There has been a long-standing demand from our users to bring Gold to delivery, since delivery constitutes a large part of their engagement with us,” a Zomato spokesperson said in a statement on Saturday.

“We have been working on this and will be launching a programme soon across multiple cities,” it added.

According to Anurag Katriar, Head of NRAI Mumbai Chapter, Zomato which has been at the logger-heads with the association over the Zomato Gold programme in dine-in services wanted to push through its Gold programme in the delivery services which the NRAI has outrightly rejected.

According to Zomato, “we have utilised the recent time to secure valuable feedback from our restaurant partners to ensure the Gold programme we launch is sustainable and aids the growth of the industry”.

zomato, NRAI
Founded in 1982, the NRAI represents the interests of over 5 lakh restaurants. Pixabay

In the meeting, the NRAI deliberated eight critical issues pertaining to the online delivery space with two key aggregators, Swiggy and Zomato.

“Both of them deduced issues of deep discounting, high and uneven commission charges, data masking and mandatory bundling of services which are crippling the restaurant industry. There is an in-principle agreement to resolve these issues within a specific timeline,” Katriar said.

The broad contours of resolving each of the issues were chalked out and meetings with the two aggregators are likely to take place in the second week of September to update the reformation progress.

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“In the back to back meetings, Swiggy’s approach was fairly constructive. They understood all our viewpoints, and promised to come back with an actionable plan in the follow-up meeting,” he said.

A Swiggy spokesperson said that the company and the NRAI are committed to creating value for both restaurants and consumers in a sustainable manner. (IANS)

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Zomato Aims to Serve 20 Crore People in India

Out of the total delivery partner network in non-metro cities, 20 per cent are on bicycles

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Some restaurants reportedly delisted themselves from "platforms such as Zomato Gold, EazyDiner, Dineout's Gourmet Passport, Nearbuy, MagicPin among others. Pixabay

Zomato Founder and CEO Deepinder Goyal on Tuesday said the online food delivery platform aims to serve 20 crore people in India over the next few years who will order food at least five times a month.

Admitting that his thoughts may be “labelled as stupid for saying out loud,” Goyal said that out of the 20 crore future Zomato users, nearly 2 crore will order food once a day, 24X7.

“These 20 crore people (and in some time, many more than that) are the real India. And that India is coming of age. Domestic consumption in India is what it is – and it is going to grow as it is,” Goyal said in a blog post.

Zomato is delivering 1.3 million orders a day from 150,000 restaurants across India at more than 10 orders per restaurant per day.

Stressing upon Cloud kitchens, Goyal said the food aggregator platform is committed to develop cloud kitchens to bridge the supply gap.

“I want to re-emphasise that we will never compete with our restaurateur partners – we will only build the kitchens – but they will be operated by restaurant brands,” said Goyal.

Zomato’s kitchens are operational in 50 cities across India, with 110 kitchen hubs (either completed or under construction). In total, there are 663 kitchen units and kiosks.

Zomato NRAI
Zomato in a smartphone device. Pixabay

Zomato’s revenue for the first half of the financial year 2019-20 saw a massive three-fold jump – from $63 million in the same period in 2018-2019 to $205 million.

The Zomato CEO also touched upon how the company is helping users understand what food delivery means and how they can use the Zomato app for their family in over 400 cities in India.

Zomato is currently present in 556 cities.

Trivandrum was Zomato’s 50th city in November 2018 and Leh was the 500th in July this year.

Also Read: Bengaluru, Most Conscious City When it Comes to Buying Eco-Friendly and Sustainable Products

Zomato is also uninterruptedly active in 10 cities (Guwahati, Nagaon, Jorhat, Agartala, Silchar, Dibrugarh, Tezpur, Shillong, Tinsukia and Aizawl) in the North East region.

“Tier 3 and 4 cities now contribute 35 per cent of the monthly order volume. These cities are relatively small but are growing at a frenetic pace,” said Goyal.

Out of the total delivery partner network in non-metro cities, 20 per cent are on bicycles. (IANS)