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Zomato CEO Deepinder Goyal Took to Twitter to Embarrass NRAI President

Zomato CEO taunts NRAI president, says enough is enough

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Deepinder Goyal
Deepinder Goyal is the CEO of Zomato India. Twitter

After couple of letters from Zomato failed to pacify Rahul Singh, President of the National Restaurant Association of India (NRAI), to stop the #logout campaign, Zomato CEO Deepinder Goyal took to Twitter on Thursday in a bid to embarrass him for the “Gold” programme of The Beer Cafe.

“I welcome the NRAI president, Rahul Singh embracing the Gold standard at his own restaurants. Welcome to Gold, Rahul!@NRAI _India,” he said in a tweet that had images describing the benefits that The Beer Cafe offers its customers under the “Gold” programme.

Zomato has been accused by the NRAI of “unethical” deep discounting practices for its “Gold” programme. “This logout campaign as it seems now, is driven by Rahul Singh, along with participation of a few large restaurant owners, to use the NRAI platform to sabotage aggregators and benefit themselves,” Goyal further tweeted.

“Zomato is logging out of the logout campaign. We have said enough and we are getting back to work. I am confident better business sense will prevail at the end,” the Zomato CEO added.

The NRAI was yet to respond to fresh claims by Goyal on Twitter. Zomato on Wednesday announced to immediately reconstruct its ‘Gold’ service to help drive better margins for the restaurants.

In a letter to its partner restaurants, Goyal said the company has put a minimum floor on Gold membership fee and will not sell ‘Gold’ service at anything less than Rs 1,800 for an annual membership. “The biggest pain point we heard was that users hop between places on a busy night, claiming 1+1 starters at one place, 1+1 main course at another, and 2+2 drinks at the last.

“To solve this, we will limit Gold usage by a single user to one unlock per day. This will ensure that customers complete their dining experience at a single restaurant, bringing the net effective discount down significantly,” Goyal said in a letter. Another big pain point, said Goyal, was about multiple number of Gold unlocks per table.

zomato
Zomato has been accused by the NRAI of “unethical” deep discounting practices for its “Gold” programme. IANS

“Going forward we are going to restrict the number of unlocks to a max of two per table. This will be applicable from September 15,” he added. Reacting to Zomato’s letter, NRAI, which has been in the forefront of the protest against deep discounts, had said that it was not yet satisfied with the latest changes, calling the decision a “knee jerk reaction”.

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“We are in receipt of the mass email sent out by Zomato to all member restaurants. This is a knee jerk reaction to the #logout movement and the meeting held yesterday between the founding team of Zomato and Management Committee members of NRAI,’ Singh had said.

“It’s a validation of the fact that Zomato acknowledges the deep discounting epidemic. However, the ‘reconstruct of gold’ is another attempt to stuff old wine in a new bottle. It’s a tweak in the drug, which doesn’t solve the addiction,” Singh added. (IANS)

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Zomato Gold is Still Proving to be a Bone of Contention, Says NRAI Executive

A Swiggy spokesperson said that it is committed to empowering its users with access to the greatest choice of restaurants and cuisines

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Zomato, Dining, Gold
Home-grown restaurant search and delivery platform Zomato on Friday introduced the "Infinity Dining" plan for its "Gold" subscribers that allows them to have unlimited buffet at partner restaurants. Pixabay

As the ongoing tussle between the National Restaurant Association of India (NRAI) and online food aggregators as well as delivery platforms enters a settlement stage, Zomato Gold is still proving to be a bone of contention, a top NRAI executive said on Monday.

The restaurants” trade body met Swiggy and Zomato last week and had constructive talks, barring any significant progress on the Zomato Gold programme.

“The NRAI remains steadfast in its belief that Zomato Gold in its current form is not acceptable in either dine-in or delivery segment.

“We, however, also took note that Zomato has put the contentious ”Infinity” dining programme in abeyance till further notice. This move was appreciated by the NRAI,” Anurag Katriar, President of NRAI, said in a statement.

A Zomato spokesperson said that it continues to have discussions with the NRAI on all issues faced by the industry and “is focused on providing solutions sustainable for all participants”.

On the #Logout campaign, Katriar said: “The NRAI has successfully concluded talks with Dineout, Gourmet Passport, Nearbuy and Magicpin and they are back in business and out of the purview of #Logout.

“Talks with Eazydiner is also fairly advanced and we expect an early resolution to that”.

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Founded in 1982, the NRAI represents the interests of over 5 lakh restaurants. Pixabay

The restaurant”s trade body held its second meeting with both the key delivery aggregators, Swiggy and Zomato on September 13.

These were follow-up meetings after the NRAI flagged eight critical issues pertaining to the online delivery space which are crippling this vertical of the food service industry.

“The follow-up meetings on the eight core issues were largely positive and talks have progressed well so far. Both aggregators have presented concrete roadmap and apprised the NRAI core team of the progress made thus far,” informed Katriar.

The association said since the desired changes are fairly large and significant, their total resolution may take some time.

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The newly-appointed NRAI managing committee is slated to meet this week in Mumbai to deliberate upon the progress made and subsequently decide the next course of action.

A Swiggy spokesperson said that it is committed to empowering its users with access to the greatest choice of restaurants and cuisines.

“Our recent discussions on the various projects have been well received and has brought us one step closer to achieving our combined goals,” the spokesperson added. (IANS)