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Zomato CEO Deepinder Goyal Took to Twitter to Embarrass NRAI President

Zomato CEO taunts NRAI president, says enough is enough

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Deepinder Goyal
Deepinder Goyal is the CEO of Zomato India. Twitter

After couple of letters from Zomato failed to pacify Rahul Singh, President of the National Restaurant Association of India (NRAI), to stop the #logout campaign, Zomato CEO Deepinder Goyal took to Twitter on Thursday in a bid to embarrass him for the “Gold” programme of The Beer Cafe.

“I welcome the NRAI president, Rahul Singh embracing the Gold standard at his own restaurants. Welcome to Gold, Rahul!@NRAI _India,” he said in a tweet that had images describing the benefits that The Beer Cafe offers its customers under the “Gold” programme.

Zomato has been accused by the NRAI of “unethical” deep discounting practices for its “Gold” programme. “This logout campaign as it seems now, is driven by Rahul Singh, along with participation of a few large restaurant owners, to use the NRAI platform to sabotage aggregators and benefit themselves,” Goyal further tweeted.

“Zomato is logging out of the logout campaign. We have said enough and we are getting back to work. I am confident better business sense will prevail at the end,” the Zomato CEO added.

The NRAI was yet to respond to fresh claims by Goyal on Twitter. Zomato on Wednesday announced to immediately reconstruct its ‘Gold’ service to help drive better margins for the restaurants.

In a letter to its partner restaurants, Goyal said the company has put a minimum floor on Gold membership fee and will not sell ‘Gold’ service at anything less than Rs 1,800 for an annual membership. “The biggest pain point we heard was that users hop between places on a busy night, claiming 1+1 starters at one place, 1+1 main course at another, and 2+2 drinks at the last.

“To solve this, we will limit Gold usage by a single user to one unlock per day. This will ensure that customers complete their dining experience at a single restaurant, bringing the net effective discount down significantly,” Goyal said in a letter. Another big pain point, said Goyal, was about multiple number of Gold unlocks per table.

zomato
Zomato has been accused by the NRAI of “unethical” deep discounting practices for its “Gold” programme. IANS

“Going forward we are going to restrict the number of unlocks to a max of two per table. This will be applicable from September 15,” he added. Reacting to Zomato’s letter, NRAI, which has been in the forefront of the protest against deep discounts, had said that it was not yet satisfied with the latest changes, calling the decision a “knee jerk reaction”.

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“We are in receipt of the mass email sent out by Zomato to all member restaurants. This is a knee jerk reaction to the #logout movement and the meeting held yesterday between the founding team of Zomato and Management Committee members of NRAI,’ Singh had said.

“It’s a validation of the fact that Zomato acknowledges the deep discounting epidemic. However, the ‘reconstruct of gold’ is another attempt to stuff old wine in a new bottle. It’s a tweak in the drug, which doesn’t solve the addiction,” Singh added. (IANS)

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Google to Test More Variations for Desktop Search Results

Google announces on Twitter to test more desktop Search design after backlash

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Google
After facing backlash from its users, Google announced on Twitter that it will test more variations to the desktop search results. Pixabay

After facing backlash from its users, Google announced on Twitter that it will test more variations and changes to the desktop search results.

Last week, Google introduced a new design for desktop Search that adds site afavicons’ to every result which did not go well with users.

A ‘favicon’, also known as a shortcut icon, website icon, tab icon, URL icon, or bookmark icon, is a file containing one or more small icons, associated with a particular website or web page.

In a tweet, Google said it has heard the feedback from users.

Google
Google introduced a new design for desktop Search that adds site afavicons’ to every result which did not go well with users. Pixabay

“Last week we updated the look of Search on desktop to mirror what’s been on mobile for months. We’ve heard your feedback about the update. We always want to make Search better, so we’re going to experiment with new placements for favicons,” the tech company tweeted late Friday.

“Our experimenting will begin today. Over the coming weeks, while we test, some might not see favicons while some might see them in different placements as we look to bring a modern look to desktop Search,” Google added.

Not just SEOs and SEMs but a wider set of searchers and Google users criticized the desktop Search changes.

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“Our early tests of the design for desktop were positive. But we appreciate the feedback, the trust people place in Google, and we’re dedicated to improving the experience,” said Google.

“Web publishers have also told us they like having their brand iconography on the search results page. We are experimenting with a change to the current desktop favicons, and will continue to iterate on the design over time,” it added. (IANS)