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Zomato Enters 17 New Cities, Eyes 500 Towns by September: Report

Globally, Zomato works with 1.4 million restaurants across 24 countries and serves more than 65 million users every month

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Zomato. Twitter

Food ordering app Zomato on Monday announced its expansion in 17 new cities in India, taking the total to 213 cities.

The new cities are Bulandshahr, Shahjahanpur, Solan, Palwal, Rewari, Machilipatnam, Nandyal, Bhimavaram, Ongole, Srikakulam, Kadapa, Kottayam, Kollam, Khanna, Gurdaspur, Ambur and Deoghar.

“We have been adding almost one city to our portfolio every day since December 2018. Our next target is to deliver food across 500 cities in India by the end of September 2019,” Mohit Gupta, CEO, Food Delivery, Zomato, said in a statement.

Food Delivery
Share photos of hot, steamy foods on your social media pages and tell customers you’re accepting food delivery right now.

Zomato has around 1.8 lakh delivery partners in the country.

“Emerging cities are a major growth avenue for us and we expect them to constitute more than 50 per cent of total order volume by the end of the year,” said Deepinder Goyal, Founder and CEO, Zomato.

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Zomato launched its online ordering and food delivery services in May 2015.

Globally, Zomato works with 1.4 million restaurants across 24 countries and serves more than 65 million users every month. (IANS)

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Small Towns Emerge Big on Zomato Food Platform

In Alwar, someone requested 292 deliveries from 48 different restaurants, while in Jaipur, a delivery worth Rs 1.84 lakh was made in 415 boxes

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Zomato. Twitter

People at times queue up at their favourite eateries, but what about an unending queue of food delivery boys?

At the Bawarchi restaurant in Hyderabad, which receives nearly 2,000 orders a day, Zomato food delivery personnel can be seen forming long queues almost daily, waiting for their turn to pick up orders.

The Bawarchi restaurant is famous for its Biryani preparations not just in India but all over the world.

And what’s the reason behind these long queues of delivery personnel? The answer lies in the annual report of Zomato that states small towns are going big in ordering food on the platform.

App, swiggy, Uber eats
Delivery man Ujjwal Singhal working with the food delivery app Swiggy carries an order to a customer in New Delhi, India, Feb. 6, 2019. (Representational image). VOA

While Ooty has registered the highest average transaction value, Manipal has the highest delivery frequencies among all cities on Zomato.

In Alwar, someone requested 292 deliveries from 48 different restaurants, while in Jaipur, a delivery worth Rs 1.84 lakh was made in 415 boxes.

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“We now operate the service in over 200 cities in India, up from 15 cities in FY18, and made nearly 33 million deliveries in March 2019,” the report said.

“We earlier thought food delivery will only be a niche market in Tier 1 cities. But then, we decided to test a small town with a only 150k people. Now, we have set our eyes on launching in 1,000 cities in India,” the report said. (IANS)