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Food Delivery Platform Zomato Goes Global

The number of women leaders at Zomato has dropped from 45 per cent to 15 per cent over the last two years

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Zomato. Twitter

Do you know that Indore requests more midnight deliveries than Mumbai or 70 per cent of online food delivery platform Zomato’s regular users in Kolhapur had never tried food delivery in their life — even over a phone call?

While Ooty has registered the highest average transaction value, Manipal has the highest delivery frequencies among all cities on Zomato, according to the company’s short-form annual report.

In Alwar, someone requested 292 deliveries from 48 different restaurants while in Jaipur, a delivery worth Rs 1.84 lakh was made in 415 boxes.

In Guwahati, a Zomato delivery was done by crossing the Brahmaputra river on a boat!

Gurgaon-based Zomato, which registered a three-fold jump in revenue at $206 million for the financial year 2018-2019 (with a loss of $294 million), is witnessing people increasingly going online to book tables not just in India but globally.

“Our reservations service is now offered in eight countries across over 16,000 restaurants. Over 1 million diners in India are reserving tables on Zomato every month,” said Deepinder Goyal, Founder and CEO, Zomato.

According to him, unit economics of the food delivery business have come a long way.

“We now lose Rs 25 per delivery, compared to Rs 44 per delivery in March 2018. Our last mile cost per delivery is now Rs 65, compared to Rs 86 in March last year. The number of deliveries per rider per hour has gone up to 1.4 from 0.9 last year,” Goyal informed.

Image source: zomato.com

Zomato Gold — that provides benefits uniquely designed for users who see great value in frequently dining out — has partnered with over 10,000 restaurants globally to offer either 1+1 on food or 2+2 on beverages.

“As on March 31, we have over 1 million active subscribers of Zomato Gold globally compared to 170k active users,” Goyal said.

Zomato Gold in also available in four cities outside India — Jakarta, Manila, Auckland and Beirut.

Currently active in seven cities, food@work by Zomato serves 125,000 meals a day, partners with 300 caterers and serves 70 companies.

“We have also partnered with Tier-1 caterers like Elior and Voila to the cash-and-carry segment providing better compliance and food safety,” said the Zomato founder.

Also Read- WhatsApp Testing Feature to Stop ‘Frequently Forwarded’ Messages

According to him, most of the losses ($294 million) are on account of the food delivery business in India.

“We have had tremendous growth aided by promotional marketing spends to acquire new users and be the first-to-market in many cities in India,” he said.

The number of women leaders at Zomato has dropped from 45 per cent to 15 per cent over the last two years.

“Yes, that is bad. We are committed to taking that number up in the near future,” said Goyal. (IANS)

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Zomato Aims to Serve 20 Crore People in India

Out of the total delivery partner network in non-metro cities, 20 per cent are on bicycles

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Some restaurants reportedly delisted themselves from "platforms such as Zomato Gold, EazyDiner, Dineout's Gourmet Passport, Nearbuy, MagicPin among others. Pixabay

Zomato Founder and CEO Deepinder Goyal on Tuesday said the online food delivery platform aims to serve 20 crore people in India over the next few years who will order food at least five times a month.

Admitting that his thoughts may be “labelled as stupid for saying out loud,” Goyal said that out of the 20 crore future Zomato users, nearly 2 crore will order food once a day, 24X7.

“These 20 crore people (and in some time, many more than that) are the real India. And that India is coming of age. Domestic consumption in India is what it is – and it is going to grow as it is,” Goyal said in a blog post.

Zomato is delivering 1.3 million orders a day from 150,000 restaurants across India at more than 10 orders per restaurant per day.

Stressing upon Cloud kitchens, Goyal said the food aggregator platform is committed to develop cloud kitchens to bridge the supply gap.

“I want to re-emphasise that we will never compete with our restaurateur partners – we will only build the kitchens – but they will be operated by restaurant brands,” said Goyal.

Zomato’s kitchens are operational in 50 cities across India, with 110 kitchen hubs (either completed or under construction). In total, there are 663 kitchen units and kiosks.

Zomato NRAI
Zomato in a smartphone device. Pixabay

Zomato’s revenue for the first half of the financial year 2019-20 saw a massive three-fold jump – from $63 million in the same period in 2018-2019 to $205 million.

The Zomato CEO also touched upon how the company is helping users understand what food delivery means and how they can use the Zomato app for their family in over 400 cities in India.

Zomato is currently present in 556 cities.

Trivandrum was Zomato’s 50th city in November 2018 and Leh was the 500th in July this year.

Also Read: Bengaluru, Most Conscious City When it Comes to Buying Eco-Friendly and Sustainable Products

Zomato is also uninterruptedly active in 10 cities (Guwahati, Nagaon, Jorhat, Agartala, Silchar, Dibrugarh, Tezpur, Shillong, Tinsukia and Aizawl) in the North East region.

“Tier 3 and 4 cities now contribute 35 per cent of the monthly order volume. These cities are relatively small but are growing at a frenetic pace,” said Goyal.

Out of the total delivery partner network in non-metro cities, 20 per cent are on bicycles. (IANS)