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Food Delivery Platform Zomato Goes Global

The number of women leaders at Zomato has dropped from 45 per cent to 15 per cent over the last two years

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Zomato. Twitter

Do you know that Indore requests more midnight deliveries than Mumbai or 70 per cent of online food delivery platform Zomato’s regular users in Kolhapur had never tried food delivery in their life — even over a phone call?

While Ooty has registered the highest average transaction value, Manipal has the highest delivery frequencies among all cities on Zomato, according to the company’s short-form annual report.

In Alwar, someone requested 292 deliveries from 48 different restaurants while in Jaipur, a delivery worth Rs 1.84 lakh was made in 415 boxes.

In Guwahati, a Zomato delivery was done by crossing the Brahmaputra river on a boat!

Gurgaon-based Zomato, which registered a three-fold jump in revenue at $206 million for the financial year 2018-2019 (with a loss of $294 million), is witnessing people increasingly going online to book tables not just in India but globally.

“Our reservations service is now offered in eight countries across over 16,000 restaurants. Over 1 million diners in India are reserving tables on Zomato every month,” said Deepinder Goyal, Founder and CEO, Zomato.

According to him, unit economics of the food delivery business have come a long way.

“We now lose Rs 25 per delivery, compared to Rs 44 per delivery in March 2018. Our last mile cost per delivery is now Rs 65, compared to Rs 86 in March last year. The number of deliveries per rider per hour has gone up to 1.4 from 0.9 last year,” Goyal informed.

Image source: zomato.com

Zomato Gold — that provides benefits uniquely designed for users who see great value in frequently dining out — has partnered with over 10,000 restaurants globally to offer either 1+1 on food or 2+2 on beverages.

“As on March 31, we have over 1 million active subscribers of Zomato Gold globally compared to 170k active users,” Goyal said.

Zomato Gold in also available in four cities outside India — Jakarta, Manila, Auckland and Beirut.

Currently active in seven cities, food@work by Zomato serves 125,000 meals a day, partners with 300 caterers and serves 70 companies.

“We have also partnered with Tier-1 caterers like Elior and Voila to the cash-and-carry segment providing better compliance and food safety,” said the Zomato founder.

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According to him, most of the losses ($294 million) are on account of the food delivery business in India.

“We have had tremendous growth aided by promotional marketing spends to acquire new users and be the first-to-market in many cities in India,” he said.

The number of women leaders at Zomato has dropped from 45 per cent to 15 per cent over the last two years.

“Yes, that is bad. We are committed to taking that number up in the near future,” said Goyal. (IANS)

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Small Towns Emerge Big on Zomato Food Platform

In Alwar, someone requested 292 deliveries from 48 different restaurants, while in Jaipur, a delivery worth Rs 1.84 lakh was made in 415 boxes

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Zomato. Twitter

People at times queue up at their favourite eateries, but what about an unending queue of food delivery boys?

At the Bawarchi restaurant in Hyderabad, which receives nearly 2,000 orders a day, Zomato food delivery personnel can be seen forming long queues almost daily, waiting for their turn to pick up orders.

The Bawarchi restaurant is famous for its Biryani preparations not just in India but all over the world.

And what’s the reason behind these long queues of delivery personnel? The answer lies in the annual report of Zomato that states small towns are going big in ordering food on the platform.

App, swiggy, Uber eats
Delivery man Ujjwal Singhal working with the food delivery app Swiggy carries an order to a customer in New Delhi, India, Feb. 6, 2019. (Representational image). VOA

While Ooty has registered the highest average transaction value, Manipal has the highest delivery frequencies among all cities on Zomato.

In Alwar, someone requested 292 deliveries from 48 different restaurants, while in Jaipur, a delivery worth Rs 1.84 lakh was made in 415 boxes.

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“We now operate the service in over 200 cities in India, up from 15 cities in FY18, and made nearly 33 million deliveries in March 2019,” the report said.

“We earlier thought food delivery will only be a niche market in Tier 1 cities. But then, we decided to test a small town with a only 150k people. Now, we have set our eyes on launching in 1,000 cities in India,” the report said. (IANS)