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Zomato Introduces “Infinity Dining” Plan for Its “Gold” Subscribers

While dining infinitely at bars, they get access to an open bar at a fixed price, Zomato said

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Zomato, Dining, Gold
The plan has been introduced in partnership with 350 restaurants - with at least a 3.5 rating -- in Delhi, Mumbai and Bengaluru. Pixabay

Home-grown restaurant search and delivery platform Zomato on Friday introduced the “Infinity Dining” plan for its “Gold” subscribers that allows them to have unlimited buffet at partner restaurants.

The plan has been introduced in partnership with 350 restaurants – with at least a 3.5 rating — in Delhi, Mumbai and Bengaluru.

While dining infinitely at bars, they get access to an open bar at a fixed price, Zomato said.

“Dining out constitutes about 70 per cent of a restaurant’s total business,” Gaurav Gupta, Chief Operating Officer & Co-founder, Zomato, said in a statement.

Zomato, Dining, Gold
Home-grown restaurant search and delivery platform Zomato on Friday introduced the “Infinity Dining” plan for its “Gold” subscribers that allows them to have unlimited buffet at partner restaurants. Pixabay

“While Zomato Gold continues to be instrumental in driving sales for restaurants and adding value to subscribers, we realise that the opportunities in this sphere are endless – welcome, Infinity Dining. It is a global first, as India becomes the first country to offer such a choice, at scale,” Gupta added.

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Zomato said its Gold subscription programme has grown almost 100 per cent in the past eight months and now has over 1.25 million subscribers across nine countries- India, UAE, Portugal, Australia, New Zealand, Lebanon, Turkey, Philippines and Indonesia. (IANS)

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Zomato in Advanced Talks with Uber to Buy Uber Eats

The merger talks between the two food delivery platforms have revived as the competition is set to grow with Amazon's reported expansion into online food delivery business in the country

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Zomato NRAI
Zomato in a smartphone device. Pixabay

The online food delivery industry in India is set for a big churn as Uber has reportedly entered advanced stages of talks to sell UberEat’s India business to rival Zomato by the end of this year.

According to a TechCrunch report on Monday citing sources, the deal “currently values UberEats’ India business at around $400 million”.

As part of the deal, “Uber may invest between $150 to $200 million in Zomato”, the report claimed, citing sources.

As an event in Delhi earlier this month, Zomato Founder and CEO Deepinder Goyal said the company is aiming to raise up to $600 million in a new funding round.

When contacted, Zomato said it “does not comment on rumours or speculations”.

Despite arriving in the Indian market in 2017, UberEats has not made enough inroads in the online food delivery segment.

Zomato is currently delivering 1.3 million orders a day from 150,000 restaurants across India at more than 10 orders per restaurant per day.

Swiggy has expanded its services to 500 cities in India, matching rival Zomato’s reach in the country. Swiggy, which has added 60,000 new restaurants in the past six months, said in October it would expand to 600 cities by December 2019.

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Delivery men working with the food delivery apps Uber Eats and Swiggy wait to pick up an order outside a restaurant in Mumbai, India, Feb. 6, 2019. VOA

Since April 2019, Swiggy has increased the number of restaurant partners by almost 1.8 times to 1.4 lakh restaurants currently. In tier-3 and tier-4 cities specifically, Swiggy has onboarded over 15,000 restaurants in the last six months.

The market is piping hot as according to a recent study by business consultancy firm Market Research Future, the online food ordering market in India is likely to grow at over 16 per cent annually to touch $17.02 billion by 2023.

UberEats last week launched its operations in Cuttack, its second city in Orissa, saying it Awill partner with a number of local restaurants such as Mirchi, Biryani Box, DFC Dada’s Biryani, Burger Adda Factory.

In a recent interaction, UberEats told IANS that it is not only going to stay put in the growing food tech industry in India but is also building strong linkages with restaurant partners for a seamless delivery experience for its customers.

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“Right now, we are more focused on delivery with the restaurant partners. We are learning in the India market and making our mark in that space before we can add anything more to it,” said Bansi Kotecha who is Head of Operations, Uber Eats.

The deal is reportedly in the works as merger reports of Bengaluru-based Swiggy and Gurugram-based Zomato — two biggest players in the burgeoning online food delivery market – have also resurfaced.

The merger talks between the two food delivery platforms have revived as the competition is set to grow with Amazon’s reported expansion into online food delivery business in the country. (IANS)