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Zomato Introduces “Infinity Dining” Plan for Its “Gold” Subscribers

While dining infinitely at bars, they get access to an open bar at a fixed price, Zomato said

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Zomato, Dining, Gold
The plan has been introduced in partnership with 350 restaurants - with at least a 3.5 rating -- in Delhi, Mumbai and Bengaluru. Pixabay

Home-grown restaurant search and delivery platform Zomato on Friday introduced the “Infinity Dining” plan for its “Gold” subscribers that allows them to have unlimited buffet at partner restaurants.

The plan has been introduced in partnership with 350 restaurants – with at least a 3.5 rating — in Delhi, Mumbai and Bengaluru.

While dining infinitely at bars, they get access to an open bar at a fixed price, Zomato said.

“Dining out constitutes about 70 per cent of a restaurant’s total business,” Gaurav Gupta, Chief Operating Officer & Co-founder, Zomato, said in a statement.

Zomato, Dining, Gold
Home-grown restaurant search and delivery platform Zomato on Friday introduced the “Infinity Dining” plan for its “Gold” subscribers that allows them to have unlimited buffet at partner restaurants. Pixabay

“While Zomato Gold continues to be instrumental in driving sales for restaurants and adding value to subscribers, we realise that the opportunities in this sphere are endless – welcome, Infinity Dining. It is a global first, as India becomes the first country to offer such a choice, at scale,” Gupta added.

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Zomato said its Gold subscription programme has grown almost 100 per cent in the past eight months and now has over 1.25 million subscribers across nine countries- India, UAE, Portugal, Australia, New Zealand, Lebanon, Turkey, Philippines and Indonesia. (IANS)

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NRAI To Initiate Movement Against Online Food Delivery Apps

NRAI plans fresh movement against online food aggregators

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zomato
Founded in 1982, the NRAI represents the interests of over 5 lakh restaurants. Pixabay

With more than 2,500 restaurants now logged out against the deep discounting practices of online food aggregators across the country, the National Restaurant Association of India (NRAI) on Saturday said it will soon begin a more intense movement to stop “unethical” practices being adopted by online food apps like Zomato Gold.

“The NRAI will very soon initiate movement against online delivery aggregators which are affecting the sustainability and growth of the restaurant industry,” it said in a statement.

Founded in 1982, the NRAI represents the interests of over 5 lakh restaurants.

Sounding the bugle for bitter days ahead, the restaurants’ body headed by Rahul Singh has locked horns with Zomato CEO Deepinder Goyal who himself has announced to log out of the #logout campaign.

On Friday, Singh hit back at Goyal by starting a new campaign #ZoGoisNoGo.

“We thank Dineout, Eazydiner, magicpin and Nearbuy for rejigging their features to eradicate the deep discounting epidemic.

“However, Zomato has decided to cut all ties through a statement of their assertion of logging out of the logout campaign. From our end, that simply implies #ZoGoisNoGo,” Singh said in a statement.

Zomato NRAI
The NRAI will very soon initiate a movement against online delivery aggregators which are affecting the sustainability and growth of the restaurant industry. Pixabay

A Zomato spokesperson reacted: “We stand by our 10-point improvement plan that addresses the collective concerns of our restaurant partners while keeping our users’ best interests in mind.”

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Zomato has been accused by the NRAI of “unethical” deep discounting practices for its “Gold” prgramme. The magicpin and Dineout have already come out in Singh’s support.

The NRAI on August 14 announced the #logout movement to detox customers from discount addiction and give restaurant industry freedom from aggregators who have “distorted a vibrant marketplace by aggressive discounting and predatory pricing”. (IANS)