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Giving in to the demands of offline restaurants to stop “unethical” deep discounting practices, online food aggregator Zomato on Wednesday announced to immediately reconstruct its “Gold” service to help drive better margins for the restaurants.
In a letter to its partner restaurants accessed by IANS, Zomato CEO Deepinder Goyal said that the company has put a minimum floor on Gold membership fee and will not sell “Gold” service at anything less than Rs 1,800 for an annual membership.
“The biggest pain point we heard was that users hop between places on a busy night, claiming 1+1 starters at one place, 1+1 main course at another, and 2+2 drinks at the last.
“To solve this, we will limit Gold usage by a single user to one unlock per day. This will ensure that customers complete their dining experience at a single restaurant, bringing the net effective discount down significantly,” Goyal said in the letter.
Another big pain point, said Goyal, was about multiple number of Gold unlocks per table.
“Going forward, we are going to restrict the number of unlocks to a max of two per table. This will be applicable from September 15. For the use case of more than 5 people on a table, we are coming up with a modified Infinity Dining product based on set menus which will work really well for large groups,” the Zomato CEO explained.
The letter came after a nationwide #logout campaign by the restaurants. The National Restaurant Association of India (NRAI) on Tuesday told the online food aggregators to realign their offerings to create a restaurant-friendly ecosystem, thus ending freebies and detox the consumers from discount addiction.
Goyal said the company will lock a user login to a single device ID so that login sharing becomes impossible.
“We will also introduce features to block sharing of unlock screens over WhatsApp etc. This will be implemented for all existing and new Gold members.”
Goyal said they have also discontinued the trial packs for Gold that it recently launched.
“Based on your ratings for a user, we will churn out users who consistently show bad behaviour at a restaurant,” he said.
Zomato will now send monthly reports to restaurants on the number of users that have been been removed from Gold.
“Also, Gold restaurants that have a minimum of 1,000 Gold unlocks per quarter per outlet, and get an average cumulative rating of 4.5+ for Gold visits during that quarter, will get ads credit worth Rs 25,000 per outlet per quarter from Zomato to promote your brand and drive non-discounted business to you,” Goyal said in the letter.
The average rating from Gold visits across India is 4.3, so a significantly large number of restaurants will qualify for this.
“For all Gold partners that have a minimum of 600 unlocks per quarter, we will invest back in your brand – shoot videos for your business free of charge and distribute these videos widely on Zomato,” said Goyal.
Non-peak days account for 45 per cent of total Gold unlocks.
“We will actively promote Gold membership usage at your restaurant through personalised push notifications to users on non-peak days. This will help further fill up your non-peak days – thus increasing bottom-lines,” Goyal added.
The changes have been put in motion immediately and will be completed before September 15.
Zomato said it is not going to hold anything against the restaurants for participating in the #logout campaign.
“All restaurants that dropped out of Gold during the #logout campaign and sign back up on Gold before 26 August – they will not need to pay the sign-up fee to return back to the programme,” said Goyal.
In a meeting with the five top players — Zomato, EazyDiner, Dineout, Magicpin and Nearbuy – in New Delhi on Tuesday, the NRAI discussed how technology has a key role to play in driving engagement and discovery for retailers versus deep discounting.
The meeting came after thousands of restaurants delisted from online food aggregators’ platforms across the country.
Other players like Dineout and magicpin have said they are already working with the restaurants to enable sustainable growth of the restaurant industry in the long run. (IANS)
India opener Rohit Sharma, wicket-keeper Rishabh Pant and off-spinner Ravichandran Ashwin have been included in the ICC Men's Test team of the year for 2021. New Zealand captain Kane Williamson has been given the charge of captaining the eleven which also has his countryman and Player of the Match in the inaugural World Test Championship final, Kyle Jamieson, as well. Apart from three Indians and two New Zealanders, England captain Joe Root, Australia's Marnus Labuschagne, Sri Lanka's Dimuth Karunaratne, and Pakistani trio of Fawad Alam, Hasan Ali and Shaheen Afridi are in the eleven as well.
Both of the centuries were memorable knocks in contrasting conditions against England. AaDil / Unsplash
It is Ashwin's fifth appearance and Pant's second time in the Test team of the year honors while it is the first time Sharma is in the coveted eleven of Test cricket. 2021 was the year when Sharma came into his own as an opener in the longest format of the game for India. He cracked 906 runs in the calendar year at an average of 47.68 with two centuries and four half-centuries. Both of the centuries were memorable knocks in contrasting conditions against England -- one at home in Chennai and the other in overcast conditions away from home at the Oval. Though Sharma missed out on the recent Test tour to South Africa, he will have a key role to play for India in 2022.
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Pant, in 2021, further established himself as India's first-choice wicketkeeper-batter in all three formats, with his continuous development especially coming to the fore in the Test arena. He scored 748 runs in 12 matches at an average of 39.36 with a memorable ton against England at Ahmedabad, a 97 against Australia, and an unbeaten 89 against the same opposition at The Gabba in leading India to a memorable Border-Gavaskar Trophy victory by 2-1. He also accounted for 39 dismissals in 23 innings, with his glovework continuing to improve. Recently, in Cape Town, Pant scored a high-quality hundred despite India losing the series to South Africa 2-1.
Rohit cracked 906 runs in the calendar year at an average of 47.68.Wikipedia
Ashwin, the off-spinner bamboozled many batters with his sheer wizardry to be the leading wicket-taker in Test cricket in 2021. Ashwin scalped up 54 wickets in nine matches at an average of 16.64, making a big impact in the home series against England and New Zealand. He also chipped in with 355 runs at an average of 25.35, which included a vital century against England at his home ground in Chennai. ICC Men's Test Team of the Year: Dimuth Karunaratne, Rohit Sharma, Marnus Labuschagne, Joe Root, Kane Williamson (captain), Fawad Alam, Rishabh Pant (wicket-keeper), Ravichandran Ashwin, Kyle Jamieson, Hasan Ali, and Shaheen Afridi. (IANS/SP)
(Keywords : cricket, Test, India, mans, Rohit Sharma, Rishabh Pant, Ravichandran Ashwin, batter, bowler, wicket-keeper, ICC, honor, century, wickets, team, spinner, opener, dismissals.)
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BY DEVIKANANDA JI
ॐ पितृदेवार्चितभूम्यै नमः
(Piṫa: Father; Archiṫa: One who is honored or worshipped)
In Sanskrit, the word pita means- one who protects. The Taiṫṫirīya Upanishad declares that the father is only next to the mother and should be honored like a god; without the father, you don't exist. This is proper since he gives birth, education and culture to his offspring. According to the smrutis, it is the father who performs the upanayana sacrament and imparts the sacred Gāyatrī mantra to his sons. According to some dharma śhāstra works, the following are pitās or fathers:- anna dāta (one who gives food); bhayatrāta (one who protects from dangers); śvaśura (father-in-law); janita (father) upaneta (one who performs upanayana).
Only in the Vedic tradition do we equate the father with god and honor and respect him. He is responsible for your birth and without his dhāṫu (sperm) you don't exist. He also provides food, shelter, and a roof over your head. He provides worldly knowledge for you to survive in the world. Without a father, you don't have a wife or mother because without him, they also don't exist. Every human being according to Hinduism, is said to be born under three ruṇas or debts. Among these is pitruruṇam. This ruṇa can be paid by marrying according to dharma and having a son who will perform śrāddhas to the pitrus or departed ancestors, thereby appeasing them. For Hindus, the father is honored and worshipped as a god and his children serve him in his old age.
From Vedic times to the beginning of Kaliyuga, and even today there are children who follow the father's occupation and keep the family business or tradition. From the father we inherit some traits, gotram, and family name. A father also has the burden and responsibility to maintain his life style according to dharmaśhāstrās because his children are going to look up to him and imitate him. In the great epic Mahābhārata, Yakṣha (a semi-divine being) asks Yudhishṭara, the eldest of the Pāndavās what the ātman (soul) is for the father. Yudhishṭara replies that 'putra ātmā manushyaśya' meaning- the son is the ātman for the father. He adds that -father is higher than the sky.
Our mother land has the culture of honoring and worshiping the father and is 'Pitrudevārchita Bhūmi'.
(Key Words: Father, God, Family, Vedas, Vedic, Tradition, Hinduism)
Bollywood actor Arjun Kapoor was never really keen on exploring horror comedy but the story of 'Bhoot Police' pushed him to try his hand at the genre. The actor said, "It's not a genre that I was looking for, script-wise. When I heard it, when I read it, what worked for me was the camaraderie between the brothers, the friction and the banter between them. So I quite liked the friction, the brotherhood and at the same time the love-hate relationship and the witty tone."
The film is set for its world TV premiere on Star Gold.Unsplash
He further said, "There was a certain canvas and a certain color created in the script itself, so my decision to say yes to the film came from the director's vision, and thankfully it came at a point where I knew the passion Saif had, also because everybody knew in the industry he is so bullish on the script." On his camaraderie with Arjun in the film, Saif mentioned, "Arjun and I have a relationship off-camera too; he is a family friend and we have known each other for ages! On camera, we don't take each other for granted and bring out the best we can. We had a good time working together and that shows in the movie."
The film is set for its world TV premiere on Star Gold, sharing his excitement for the premiere, Arjun said, "I cannot wait for the audiences to enjoy the World TV Premiere of our movie, 'Bhoot Police' on 23 January, Sunday at 8 PM on Star Gold." The 'Ishaqzaade' actor added, "'Bhoot Police' is an ideal family watch. Usually, horror-comedies are not children-friendly. But Bhoot Police is the kind of film the whole family can watch together over dinner. It is not often that you get a film that is mildly frightening and can be watched with the whole family. The kids will definitely enjoy watching the movie with their family!"
The actor said, "It's not a genre that I was looking for, script-wise."Unsplash
Speaking about her role in 'Bhoot Police', Yami Gautam said, "The character Maya that I play in 'Bhoot Police' was physically challenging. We had to shoot under tough weather conditions because the cold was bitter. There were a lot of outdoor sequences and keeping the light and weather in mind, we had to pack a lot within a day, every day." She continued, "Whenever I am in Himachal, I feel a sense of belonging; when I see the sunrise, those snow-capped mountains despite long tiring night shoots. It is my birthplace and shall always have a special place in my heart." (IANS/SP)
(Keywords : Arjun Kapoor, Yami Gautam, Saif Ali Khan, Bhoot Police, horror comedy, challenging, weather, mountains, genre, script, director, camera, movie.)
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