Essential Marketing Tactics For Any Start-Up

By- Laura

The pandemic brought about a global boom of entrepreneurship in 2020. Thousands of small businesses launched in the UK last year, and many were very successful. Some businesses started as passion projects, while others aimed to fill a hole in the pandemic market. Services and products, like at-home workouts, popped up all over social media from new and exciting businesses. The pandemic left many Brits financially unstable and scared for the future of their career. Launching their own business gave them something to focus on again and a small amount of income.

The Financial Times reported that the number of registered companies in the UK increased by 30% in 2020. As the world returns to normal, it will be interesting to see how these new businesses approach the post-pandemic world.

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If you have just set up a new business, here are some essential marketing tips to get the ball rolling:

Exploit social media

Social media is one of the most effective marketing platforms available. You can connect with a global audience for free and market your product or service to them. Post consistently and use high-quality imaging to catch your audience's attention. Engage with potential customers by replying to direct messages, comments, shares and likes. Use a few platforms to maximise your exposure and create a strong brand identity.

You can connect with a global audience for free and market your product or service to them. | Photo by Alexander Shatov on Unsplash

Network as much as you can

Networking is a vital part of business, and you can do it on and offline. Use sites like LinkedIn to connect with fellow entrepreneurs and those in different industries. Reach out to them directly and ask about their company or role. You might be surprised by how much you can learn from one conversation. Once in-person events return, you should look to make the most out of meeting people in your industry. You might find brands to collaborate with or a mentor to learn from. Make sure to hand out your business cards at the event so people can get in touch with you in the future.

ALSO READ: 5 Digital Marketing Techniques All Online Businesses Should Be Using

Networking is a vital part of business, and you can do it on and offline. | Photo by Chris Montgomery on Unsplash

Create a blog

You need to be an expert in your industry. Create a blog and share your journey of learning to be a business owner. You can share your expertise and why you started the company, which other entrepreneurs can read and learn from. Your knowledge and experience might be extremely helpful for those just starting out. Use a range of marketing techniques to launch your business into the next phase.

Use a range of marketing techniques to launch your business into the next phase. | Photo by Sincerely Media on Unsplash

(Disclaimer: This article is sponsored and include some commercial links)