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Hyderabad, October 15, 2016: Micronutrient malnutrition because of iron and zinc deficiencies is a serious public health problem in low- and middle-economy countries worldwide.
In India alone, about 80 percent of pregnant women, 52 percent of non-pregnant women, and 74 percent of children in the 6-35 months age group suffer from iron deficiency. About 52 percent of children below five years are zinc deficient.
Iron deficiency causes varying degrees of impairment in cognitive performance, learning ability, lowered work capacity, and pregnancy complications (maternal mortality and babies with low birth weight). Zinc deficiency in children causes stunting, makes them vulnerable to diarrhoea and pneumonia and can lead to death from these infections.
Crop bio-fortification, which refers to the breeding of cultivars with higher levels of micronutrients, is increasingly being recognised as a cost-effective and sustainable approach to overcoming these deficiencies in the food chain.
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Spearheaded by the HarvestPlus Programme of CGIAR (formerly Consultative Group for International Agricultural Research), global crop biofortification research was initiated by several of its centres on 12 crops, including pearl millet. This has led to several success stories based on which HarvestPlus was recognised with the World Food Prize in 2016.
Under the bio-fortification programme, the International Crop Research Institute for the Semi-Arid Tropics (ICRISAT) and Mahatma Phule Krishi Vidyapeeth jointly developed a high-iron variety of pearl millet, called Dhanashakti, which was released in 2012 in Maharashtra and later in 2013 across India, making it the first mineral biofortified product of any crop cultivar released in India.
Dhanashakti has 71 mg/kg iron and 40 mg/kg zinc. It was rapidly adopted by farmers, reaching 65,000 farmers by 2015. Dhanashakti seeds are available with Nirmal Seed Company and State Seed Corporations in Maharashtra, Karnataka, Telangana, Uttar Pradesh, Haryana and Rajasthan.
ICRISAT has also developed a high-iron pearl millet hybrid (ICMH 1201), which is being marketed, using Truthfully Labelled Seed (self-certification), by ShaktiVardhak Seed Company under its brand name Shakti 1201.
This hybrid has 75 mg/kg iron and 40 mg/kg zinc (similar to Dhanashakti), but it has more than 30 percent higher grain yield than Dhanashakti. In 2015, Shakti 1201 was adopted by more than 35,000 farmers.
The iron levels in the two biofortified cultivars are much higher than those reported in most of the released and commercial cultivars, which have less than 50 mg/kg iron. The zinc of these cultivars is marginally higher than many of the released and commercial cultivars.
Thus, when talking of pearl millet grains as a rich source of iron and zinc, as commonly assumed, there will be a need to talk in terms of specific cultivars.
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In this context, it should also be noted that these biofortified pearl millet varieties have much higher iron content than the best biofortified rice varieties (less than 5 mg/kg). And many, but not all, also have much higher iron content than the best biofortified wheat varieties (less than 40 mg/kg).
Similarly, many have much higher zinc content than the best biofortified rice varieties (less than 25 mg/kg), but only a few have higher zinc content than the best biofortified wheat varieties (less than 40 mg/kg).
The food uses of biofortified pearl millet varieties will go a long way to reduce iron and zinc deficiencies. For instance, based on feeding trial estimates of 7-7.5 percent bioavailability of iron in whole grain food, and assuming 240 g/day of grain consumption, Dhanashakti and Shakti 1201 would provide much more iron than the daily requirement of 0.84 mg in men, and meet 70 percent of the daily requirement of 1.65 mg in non-pregnant and non-lactating women, and 42 percent of the daily requirement of 2.8 mg in pregnant women. Above grain consumption rate will also provide 80 percent of the recommended daily allowance of 12 mg of zinc.
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Besides reducing the iron and zinc deficiencies, pearl millet has recently been gaining increasing attention as a climate change-resilient and Smart Food crop on account of its high levels of tolerance to drought, heat and soil salinity; and several nutritional traits such as high protein content with more balanced amino acid profile, high dietary fibre, gluten-free protein and phyto-chemicals.
Finally, a word of caution: These biofortified pearl millet cultivars have been developed using natural genetic variability in pearl millet and they are not GMO products. (IANS)
One of Indias fast growing Direct To Consumer (DTC) beauty and personal care brands, MyGlamm, launches its national TVC around the message 'All Natural #NoNasties today with actress Shraddha Kapoor, who is also an investor in the brand.
Kapoor who has a great millennial and Gen Z connect introduces 'My SUPERFOODS Kajal' which has No Parabens, No Mineral Oils, No Nasties while still being long-lasting and smudge-free and made with the goodness of nature. This is followed by many girls trying applying the kajal with confidence and while highlighting the ingredients Avocado Oil, Goji Berries, Vitamin E and Sunflower Seed Oil.
Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says "Women have been telling us about what they want from their beauty products for a while now. Wikimedia Commons
The brand focuses on creating quality products that are high efficacy made with all-natural and no chemicals in the formulae. his campaign follows the #TellMyGlammWhatYouWant campaign where women logged in to tell the company what they wanted from their beauty products. It aims to establish a beauty democracy by giving consumers the power to tell the brand what they want thus changing the entire experience of how women buy beauty products in India.
Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says "Women have been telling us about what they want from their beauty products for a while now. We have been innovating to serve those needs with products. When they told us that they want a kajal that is not only long-lasting and smudge-proof but also takes care of their eyes, we knew we had to do this. The campaign is about telling everyone out there who told us they need a kajal that cares, MyGlamm Superfoods Kajal is here for you! The campaign debued on MyGlamm's social channels- YouTube & Instagram on September 16. (IANS/ MBI)
Keywords: India, Direct beauty brands, My Glamm national, girls, kajal, confidence ingredients, Avocado Oil, Shraddha Kapoor
Phishing attacks targeting organisations rose up considerably during the pandemic, as millions of employees working from home became a prime target for cybercriminals. A large majority (83 per cent) of IT teams in India said the number of phishing emails targeting their employees increased during 2020, according to a report by UK-based cybersecurity firm Sophos on Monday.
"It can be tempting for organisations to see phishing attacks as a relatively low-level threat, but that underestimates their power. Phishing is often the first step in a complex, multi-stage attack. According to Sophos Rapid Response, attackers frequently use phishing emails to trick users into installing malware or sharing credentials that provide access to the corporate network," Sophos' Principal Research Scientist, Chester Wisniewski said in a statement. The findings also reveal that there is a lack of common understanding about the definition of phishing. For instance, 67 per cent of IT teams in India associate phishing with emails that falsely claim to be from a legitimate organisation, and which are usually combined with a threat or request for information.
The findings also reveal that there is a lack of common understanding about the definition of phishing. | Pixabay
As many as 61 per cent consider Business Email Compromise (BEC) attacks to be phishing, and half of the respondents (50 per cent) think threadjacking - when attackers insert themselves into a legitimate email thread as part of an attack - is phishing. Most of the organisations in India (98 per cent) have implemented cybersecurity awareness programmes to combat phishing. Respondents said they use computer-based training programmes (67 per cent), human-led training programmes (60 per cent), and phishing simulations (51 per cent).
Four-fifths of Indian organisations assess the impact of their awareness programme through the number of phishing-related tickets raised with IT, followed by the level of reporting of phishing emails by users (77 per cent) and click rates on phishing emails (60 per cent). All the organisations surveyed (100 per cent) in Delhi, Hyderabad, and Kolkata say they have a cybersecurity awareness programme in place. This was followed by Chennai where 97 per cent have such programmes, and then, Bengaluru and Mumbai at 96 per cent each. (IANS/ MBI)
Keywords: programmes, organisation, emails, phishing
Former cricketers have questioned the timing of Virat Kohli's announcement that he will step down as Royal Challengers Bangalore captain at the end of the IPL 2021 season, saying "if you want to do that, you probably do it after the tournament". Three days back, Kohli had also dropped a bombshell -- just a month before the ICC World T20 to begin -- that he will stand down from Team India T20 captaincy after the mega sporting spectacle in UAE and Oman.
On Sunday night, he shared the news on Twitter - just hours before their first game in the resumed IPL 2021 on Monday -- that he will quit RCB captaincy as well. The timings of both the announcements have left the former cricketers a bit "surprised". They believe that Kohli has "unsettled" his RCB side.
The timings of both the announcements have left the former cricketers a bit "surprised" | Wikimedia Commons
The match against Kolkata Knight Riders (KKR) in the United Arab Emirates will be'Kohli's 200th for Bangalore. Former India opener Gautam Gambhir said Kohli's timing had surprised him and would not help Bangalore's quest for a first IPL title. "If you want to do that, you probably do it after the tourn"ment," Gambhir said on Star Sp"rts. "Because it makes the team unsettled and emotional as well." Whereas, former batsman Sanjay Manjrekar said, "I am just curious about both the announcements as to why he had to do it before the tournaments," Manjrekar was quoted as saying by ESPNcricinfo.
Kohli was made Bangalore's captain in 2013, but despite his superstar status, the team's best finish was losing in 2016 final. Kohli insisted his decision had been "well thought (out) and in the best interest of this wonderful franchise". (IANS/ MBI)
Keywords: Kohli, RCB, captain, KKR, India