YouTube is the second-most viewed website in the world after Google and also happens to be the second-largest search engine. This kind of popularity is an invitation to all content creators who want their content to reach more people and get appreciated. But how do you cut through the clutter and stand out? One of the ways to be distinct & engaging and attract subscribers is by adding an outro to all your videos with an outro maker. There are instances of creators with well-made content finding it hard to draw the audience's attention to their CTAs without a well-made outro.
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All videos can be broken down into three sections – the introduction, the video itself, and an end slide known as the YouTube end screen or the "Outro". The outro generally contains links to content, website, or products getting promoted along with a CTA. It is this CTA that nudges a viewer to visit a site, buy a product, watch the recommended video or simply subscribe to the channel.
You can make an outro dynamic with video snippets, but the minimum requirement is to have clickable links to serve the purpose. Also, a YouTube video must be more than 25 seconds to accommodate an outro. This article seeks to provide the reader with all the necessary details that will help the creation of an effective outro.
The YouTube video needs to have a resolution of 1920px X 1080px, and an aspect ratio of 16:9 needs to be maintained. These specifications will ensure that the video looks impressive on small mobile screens.
The outro generally contains links to content, website, or products getting promoted along with a CTA. Pinterest
An ideal outro must last for at least 8-seconds to enable a viewer to process what is getting displayed. Time your videos in such a manner that an outro gets accommodated, else the actual video will coincide with the end screen without leaving room for the outro.
One of the intelligent ways to utilize an outro is to include all the social media handles of different platforms. These are not clickable on YouTube yet, but it can motivate your viewers to explore your accounts on different platforms.
The bottom line is to have a CTA that sets clear expectations and would induce action from the audience through the outro.
The results that you drive from YouTube would be based purely on what you add in your outro. Hence, it must be capable enough to serve the purpose of content creation. Some of the best practices include:
Your goal must be about creating an effective outro, and these pointers will draw your attention to aspects that go into creating one:
The most feasible option is to utilize free outro makers that come with a simple drag and drop interface. Pinterest
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Creating content on YouTube is done to promote a product and develop relationships with the audience. By neglecting an outro, you miss the chance of nurturing and cementing a relationship with the audience. With an outro, you are prompting the viewer to commit to the desired action; in most cases, the audience is likely to oblige. You can use this momentum to drive a profitable move for your brands such as sign-ups and even sales.
Lastly, one of the endearing things about YouTube outro is that you can add, delete, or change elements. You can base your decision with the "End screen report" in YouTube analytics that gives clear insights into the performance of your outro.