Never miss a story

Get subscribed to our newsletter


×
image source: www.alamy.com

Lucknow: ‘Made in India’ products of Holi colours, water guns, balloons and other products are losing out to Chinese imports because of at least 55 percent price differential, said a survey-cum-analysis by Assocham.

“Invasion of innovative and fancy Chinese Holi toys and colours despite the government’s efforts to promote ‘Make in India,’ is making the survival difficult for small manufacturers,” said the survey conducted by Social Development Foundation of Associated Chambers of Commerce and Industry (Assocham).


Indian manufacturers were facing losses to the tune of a whopping 75 per cent as only about quarter of their products found buyers, said the survey based on responses of about 250 manufacturers, sellers, suppliers and traders of Holi colours, water guns and other such products across India.

“There is a price differential of over 55 per cent between Chinese Holi colours and sprinklers and those made by local manufacturers,” said D.S. Rawat, secretary general of Assocham, while releasing the findings of the survey on Tuesday.

Majority of the respondents said that traditional ‘pichkari’ (water gun or sprinkler) has almost disappeared from the markets due to minimal consumer interest.

Despite being made from toxic products, ‘Made in China’ Holi toys and colours are favoured by customers as they are much cheaper than locally made products, said the respondents.

Many of the respondents rued the rampant use of acids, alkalis, diesel, engine oil, glass powder, mica and other substances that damage the skin, together with cheap quality of plastic being used to manufacture low-cost water guns.

Most of the local manufacturers said they only sell ‘herbal’ colours that don’t damage the skin.

Some blamed the rise in price of raw materials like water-soluble plant pigments for slack in their business.

According to a rough estimate by Assocham, over 5,000 colour manufacturing units produce over five lakh kilograms of ‘gulal’ (as dry colour traditional used in the festival is known) to be used on Holi across India.

Over two lakh kg of gulal is consumed across Uttar Pradesh alone. The state of Uttar Pradesh is home to ‘Braj mandal,’ the region associated with Lord Krishna, where Holi is celebrated with special fervour and attracts people from India and abroad. (IANS)


Popular

VOA

This image released by Disney Theatrical Productions shows, from second left, Michael James Scott as Genie, Michael Maliakel as Aladdin, and Shoba Narayan as Jasmine after a performance of the Broadway musical "Aladdin" in New York on Sept. 28, 2021

As kids growing up in different states, Shoba Narayan and Michael Maliakel shared a love of one favorite film — "Aladdin." Both are of Indian descent, and in the animated movie, they saw people who looked like them.

That shared love has gone full-circle this month as Narayan and Maliakel lead the Broadway company of the musical "Aladdin" out of the pandemic, playing Princess Jasmine and the hero from the title, respectively.

Keep Reading Show less
VOA

Bottles of Jack Daniel's whiskeys are displayed at Rossi's Deli in San Francisco

Jack Daniel's is the world's most popular whiskey brand, but until recently, few people knew the liquor was created by Nathan "Nearest" Green, an enslaved Black man who mentored Daniel.

"We've always known," says Debbie Staples, a great-great-granddaughter of Green's who heard the story from her grandmother. … "He made the whiskey, and he taught Jack Daniel. And people didn't believe it … it's hurtful. I don't know if it was because he was a Black man."

Keep Reading Show less
Photo by Aksh yadav on Unsplash

Cricket fans can now book the ultimate experience with the official accommodation booking partner for the ICC Men's T20 World Cup

Cricket fans can now book the ultimate experience with the official accommodation booking partner for the ICC Men's T20 World Cup, Booking.com. The T20 Pavillion, a bespoke cricket-themed luxury stay that transforms the Presidential Suite at Grand Hyatt Mumbai Hotel and Residences into a classic cricket stadium.


The suite offers guests an all-inclusive once-in-a-lifetime experience during the India vs Pakistan ICC Men's T20 World Cup match on October 24, 2021, packed with quirks and luxuries that is sure to satisfy even the biggest cricket enthusiast. Additionally, as a part of the experience, guests will also have the exclusive opportunity to meet Bollywood actor Shraddha Kapoor at The T20 Pavilion.

Keep reading... Show less