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New Delhi: Rubeda Khatur, a lean and weak woman in her 20s, carrying the looks of much older person, starts screaming as soon as she spots anyone with a camera around her half demolished hut at Shakur Basti.
She asks, “Where were these people when my hut was being demolished?” She calms down when people around her tell that they were not government people but media persons who could take her voice to the government.
She tells gently, but with a pain in her voice, that police came with bulldozers and smashed everything into pieces, from the sack of rice to the things she was collecting for her daughter’s wedding.
Her tiny hut hardly appeared to cover an area of 6×6-foot. Hers is a family of five with two boys (five and seven year olds), a 14-year old daughter and a rabbit. They have no blankets. The original condition they were living was absolutely pathetic; imagine the present one after the demolition.
She says, “Do din khana dene se kya hoga, kal se vaise hi sab chalega”. (Nothing will come out from providing food for two days, it will be the same from tomorrow.) She simply says that she did not have any hopes from the authorities.
Apparently, people have been living in the demolished Shakur Basti locality for decades. Once in a while, governments suddenly wake up and demolish the things and then the media wakes up and rants about it.
It is a situation where locals feel that they are being used. It is one of those days when media gets happy that they have a news to run 24×7 (with the touch of ‘humanity’ as if they are seriously concerned!) and, suddenly, everybody becomes a Seymour Hersh. Opposition is happy that they have the chance to go after the government.
Railways officials said that they had given the notice. When asked about it, locals told NewsGram that the officials did notify but they (locals) had nowhere to go in absence of some sort of rehabilitation plan.
AAP workers distribute caps, Kejriwal continues with usual blame game
The laughable irony of Delhi CM Arvind Kejriwal, who made big promises during campaigns that not a single jhuggi will be demolished, is (again) blaming Modi for it. In a series of tweets, he went after the Centre showing himself as some messiah who would wipe out the pain of the Shakur Basti slum dwellers by suspending officials and initiating an inquiry.
What skipped his mind amid his ‘humane concerns’ is the fact that it was his job as the CM to ensure safety and rehabilitation of such people.
Question is- what is the responsibility that a CM holds and how does tweeting solve the problem?
While a six-month old baby died, allegedly, due to the demolition, AAP was busy trying to show its presence. Scores of AAP workers were seen showing their presence with the AAP topi while roaming around in the locality as the kids playing gilly danda also donned the same AAP caps.
When NewsGram asked 7-year old Nisar, who was wearing a cap and running with an AAP flag, he said he got the cap and flag in morning as he remarked, “kejriwal hi unko ghar dilwayega.” (Only Kejriwal will get them houses.)
AAP seems to have this weird target of letting the people know that they were there as they continued their topi-distribution.
Delhi’s ruling party’s agenda of ‘showing presence’ coupled with Kejriwal’s political opportunism is an insult to the people who are suffering with no solution in sight.
Where should they go?
Most of the locals work at the railway cement godown nearby. Cement is mixed in the air and, as a result, the media and leaders were seen covering their faces. Nobody realized the plight of these people who continue to live in this condition, breathing and bathing in cement every moment where they find it hard to stand for even 30 minutes.
It is true that the land belongs to the Indian Railways and these shanties are illegal but what other options do they have? Elections come and with it come the promises of proper houses and rehabilitations; however, after the results there is nobody to even look back.
It is a shame that we see these people’s lives when a tragedy like this takes place. Otherwise, their existence is very much forgotten amid ignorance.
Today everybody wanted to talk to them, take their pictures, talk about their lives. But these ‘non-existent entities’ are used to this trickery of media and politicians. They know that the coming night they’ll be cold in the weather and apathy, and nobody will be there to warm them with blankets or comforting words.
Mohammed Asghar, another local, demanded that the PM must make a visit, “PM should visit us as Congress leader Rahul Gandhi visited today and CM Arvind Kejriwal visited last night.”
There was chaos when the food and blankets were delivered to the people. AAP took the credit for blankets and Congress for food. BJP was yet to reach the spot.
The problem is that nobody is still listening to the locals. They want permanent solution to their plight. They do not want food or blankets being distributed or the affiliation of AAP’s topi. Their basic need is that of a place where their whatever-they-have is not demolished every now and then.
It is a whole different debate whether they should have this land or not, but if the government made some promises then it becomes their duty to, at least, remember them.
“Give it a human touch, talk to that little girl”, a cameraman told his reporter.
The little girl looked in confusion at the camera and started answering. Minutes later, she was back to playing amid the ruins as the cameraman-reporter duo got busy debating the usefulness of the ‘humane’ bite.
Everything was back to the same ‘normal’.
The Reformation in England is notorious for the religious impact it had on the countries of the world, and the current ongoing dispute among the various factions of Catholicism and Protestantism. Three Blind Mice, a rhyme that emerged in 1609, roughly a few years after the death of Queen Elizabeth I, is somewhat a dark reminder of the Dark Ages.
The Reformation began in England when King Henry VIII broke away from the Catholic church because he wanted to divorce his wife, to marry another woman who would bear him a male heir. His wife was a devout catholic and refused to give up her crown to another. The king decided to break away from the Papacy, from Rome, where the Catholic church reigned from. He created the Church of England, and put himself as the legal head. England broke into two factions based on religion, and after Henry's death, the country was plunged in war.
Henry's eldest daughter, Queen Mary I took the throne after her father, and propagated Catholicism, as taught by her mother. Henry's other daughter, through his second wife, Queen Elizabeth I embraced the Protestant faith. Queen Mary was always paranoid of losing her throne to Elizabeth, and she hated the Protestants because of what happened to her mother. She set about ruthlessly persecuting anyone who openly professed their faith, which led to her being known as 'Bloody Mary'.
Illustration of Christian protestants being burned at the stake Image source: wikimedia commons
History has recorded the death of three Bishops, Ridley, Lattimer, and Crammer, known as the Oxford martyrs. They were burned at stake for teaching the Protestant doctrine. The rhyme Three Blind Mice is believed to be an allegorical allusion to the incident of the bishops' execution. They are called 'blind' because of their refusal to recant their confession. Queen Mary is said to have "cut off their tales with a carving knife" and is referred to as a farmer's wife to lighten the scene for children; perhaps to also reduce the ruthlessness of the act.
Three blind mice. Three blind mice.
See how they run. See how they run.
They all ran after the farmer's wife,
Who cut off their tails with a carving knife,
Did you ever see such a sight in your life,
As three blind mice (Modern version of the rhyme, Wikipedia)
Three Blind Mice is sung widely in nurseries of the world by little children, often innocent of the true story behind it.
Keywords: Three Blind Mice, Nursery Rhymes, Reformation, Persecution, England, Queen Mary
The pandemic brought about a global boom of entrepreneurship in 2020. Thousands of small businesses launched in the UK last year, and many were very successful. Some businesses started as passion projects, while others aimed to fill a hole in the pandemic market. Services and products, like at-home workouts, popped up all over social media from new and exciting businesses. The pandemic left many Brits financially unstable and scared for the future of their career. Launching their own business gave them something to focus on again and a small amount of income.
The Financial Times reported that the number of registered companies in the UK increased by 30% in 2020. As the world returns to normal, it will be interesting to see how these new businesses approach the post-pandemic world.
Follow NewsGram on Facebook to stay updated.
If you have just set up a new business, here are some essential marketing tips to get the ball rolling:
Exploit social media
Social media is one of the most effective marketing platforms available. You can connect with a global audience for free and market your product or service to them. Post consistently and use high-quality imaging to catch your audience's attention. Engage with potential customers by replying to direct messages, comments, shares and likes. Use a few platforms to maximise your exposure and create a strong brand identity.
You can connect with a global audience for free and market your product or service to them. | Photo by Alexander Shatov on Unsplash
Network as much as you can
Networking is a vital part of business, and you can do it on and offline. Use sites like LinkedIn to connect with fellow entrepreneurs and those in different industries. Reach out to them directly and ask about their company or role. You might be surprised by how much you can learn from one conversation. Once in-person events return, you should look to make the most out of meeting people in your industry. You might find brands to collaborate with or a mentor to learn from. Make sure to hand out your business cards at the event so people can get in touch with you in the future.
Networking is a vital part of business, and you can do it on and offline. | Photo by Chris Montgomery on Unsplash
Create a blog
You need to be an expert in your industry. Create a blog and share your journey of learning to be a business owner. You can share your expertise and why you started the company, which other entrepreneurs can read and learn from. Your knowledge and experience might be extremely helpful for those just starting out. Use a range of marketing techniques to launch your business into the next phase.
Use a range of marketing techniques to launch your business into the next phase. | Photo by Sincerely Media on Unsplash
(Disclaimer: This article is sponsored and include some commercial links)
One of Indias fast growing Direct To Consumer (DTC) beauty and personal care brands, MyGlamm, launches its national TVC around the message 'All Natural #NoNasties today with actress Shraddha Kapoor, who is also an investor in the brand.
Kapoor who has a great millennial and Gen Z connect introduces 'My SUPERFOODS Kajal' which has No Parabens, No Mineral Oils, No Nasties while still being long-lasting and smudge-free and made with the goodness of nature. This is followed by many girls trying applying the kajal with confidence and while highlighting the ingredients Avocado Oil, Goji Berries, Vitamin E and Sunflower Seed Oil.
Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says "Women have been telling us about what they want from their beauty products for a while now. Wikimedia Commons
The brand focuses on creating quality products that are high efficacy made with all-natural and no chemicals in the formulae. his campaign follows the #TellMyGlammWhatYouWant campaign where women logged in to tell the company what they wanted from their beauty products. It aims to establish a beauty democracy by giving consumers the power to tell the brand what they want thus changing the entire experience of how women buy beauty products in India.
Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says "Women have been telling us about what they want from their beauty products for a while now. We have been innovating to serve those needs with products. When they told us that they want a kajal that is not only long-lasting and smudge-proof but also takes care of their eyes, we knew we had to do this. The campaign is about telling everyone out there who told us they need a kajal that cares, MyGlamm Superfoods Kajal is here for you! The campaign debued on MyGlamm's social channels- YouTube & Instagram on September 16. (IANS/ MBI)
Keywords: India, Direct beauty brands, My Glamm national, girls, kajal, confidence ingredients, Avocado Oil, Shraddha Kapoor