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By Nithin Sridhar
People across the world are rapidly moving away from the consumption of traditional food items and are moving towards fast food.
Fast foods are often processed foods that can be served very quickly. These fast foods are an integral part of the “Western diets” which are high on fats and oils.
A 2014 global study revealed that there is a global dietary transition owing to rising incomes and urbanization. People are abandoning consumption of their traditional foods and are adopting diets that are high in refined sugars, refined fats, oil and meats.
The study concludes that if these dietary trends are not countered and rectified, it could prove fatal to both environment and human health.
By 2050, the changing dietary patterns could become the main cause behind an estimated 80% increase in global emission of agricultural greenhouse gases.
On the health front, the dietary changes could lead to increased exposure to type II diabetes and coronary heart disease.
The situation in India is no better. According to this 2012 paper, the fast food industry is growing by 40% a year in India. It quotes a 2005 survey conducted by National Sample Survey Organization (NSSO), that revealed that Delhi people spent an average of Rs 371 on processed foods and beverages per month. But they spent only Rs 290 on vegetables and a third of it on fruits. The total value of the junk foods consumed in 2003 was Rs 41,000 crores.
These facts should raise an alarm among people towards the growing dietary transitions that will prove harmful if not mitigated.
Fast foods are harmful to human health because they lack nutritional value. They lack in essential proteins, vitamins, minerals, and fiber. Some foods have very high-calorie content but absolutely no essential nutrients.
Consumption of these unhealthy foods result in exposure to various diseases and medical conditions.
A 2013 study in UK found that those who ate fried and sweet food, processed and red meat, white bread and butter and cream doubled their risk of premature death or ill health in old age.
A recent study was carried on the diet intake of 926 men with non-metastatic prostate cancer. They completed diet questionnaires for a median of 5.1 years after diagnosis and they were further monitored for a median of another 9.9 years. It was found that people who followed western dietary pattern had significantly higher risk of dying from prostate as well as higher risk of dying from other causes. The people who consumed fruits, vegetables etc. in their diet, exhibited significantly lower risk of dying through prostate cancer or other causes.
Apart from this, high sugar intake may cause dental cavities and type II diabetes. The Kidneys may be affected due to excess salts. Excess fats and oils may lead to gastritis. High Cholesterol, Obesity, and increased blood pressure are other common conditions induced by excess fast food consumption.
Therefore, there is an immediate need to monitor our dietary patterns and reduce the consumption of fast and junk foods and replace it with healthier alternatives: home-made foods, fruits, and vegetables.
Clean beauty products are making inroads and have gained a significant share of the beauty market, with more more people becoming aware of the their benefits. With each passing year thanks to technology, research and development natural ingredients have finally regained their place in the spotlight. Don't take our word for it, beauty icons Kriti Sanon and Shanaya Kapoor also believe in natural and clean beauty products, and associate with the 'Naturali' range launched by RP-Sanjiv Goenka Group. The new age nature-inspired personal care brand aims to provide a one-of-a kind experience to their customer infused with trendy natural ingredients delivering quick visible results.
Hair care ambassador Kriti Sanon said, 'I am extremely thrilled to be associating with Naturali haircare range that is infused with modern, trendy natural ingredients which are free from harmful chemicals. I have always been an ardent supporter of the 'no nasties' proposition when it comes to my hair care needs, hence this association came very naturally to me. Everyone knows that natural products are supposed to be good for you, but they are often believed to be slow in giving results. Naturali changes this, as the range has a unique SuperBlend of complementary natural ingredients, that are optimized to give you quick visible results. As a woman myself, I strongly believe that no woman should ever have to compromise especially with respect to her beauty choices. So, it is extremely fulfilling to see a brand that is not only good for you being free from harmful chemicals but also makes you look good.'
Clean beauty products are making inroads and have gained a significant share of the beauty market, with more more people becoming aware of the their benefits. | Photo by Brooke Lark on Unsplash
Bollywood debutante and skincare ambassador Shanaya Kapoor said, 'It is exhilarating to be associated with Naturali Skincare range. It's a brand that I feel complements my personality and I'm sure, just like me, a lot of young women are going to instantly connect with it. It's trendy, unapologetic, true to its claims, and most importantly takes charge. What resonated with me the most was the fresh take Naturali offers on nature-based skincare, the exciting ingredients - Avocado, Tea Tree, Red Raspberry coupled with the free from harmful chemicals promise. As someone who's had to deal with her fair share of skin problems like pimples while growing up, I am certain this range is going to be very useful for girls out there and I can't wait for them to try it out!'
Shashwat Goenka, Sector Head, Retail & FMCG said, 'There has been a paradigm shift in how Indian consumers, especially the younger, more conscious generation, engage with beauty products today. They are looking for a holistic and transparent approach towards beauty and wellness that is result-oriented. However, despite there being a burgeoning rise in the demand for natural beauty products, the personal care 'free from nasties' segment is still underpenetrated in terms of mass, affordable players. And that's where we come in - Naturali, a personal care brand infused with natural ingredients that are efficacious and free from harmful chemicals. The range is also available at pocket-friendly price points to the masses, a first for the segment."
He further added, 'We are very glad to announce Kriti Sanon as the face of the Naturali haircare range while Shanaya Kapoor represents the skincare offerings. We are a new, bold, and trendy brand and we wanted to associate with individuals who could help bring out and advocate these values. Kriti and Shanaya are a perfect choice as both are young, vivacious, and personally, resonates with our natural first proposition.'
The brand is backed by a SuperBlend technology that offers a combination of two modern, efficacious, natural ingredients like Avocado and Charcoal, Moringa and Avocado, Red Onion and Bhringaraj, Tea Tree & Avocado amongst others.
(Article originally published by: N. Lothungbeni) (IANS/ MBI)
Keywords: Beauty, skincare, Kriti Sanon, Shanaya Kapoor, clean beauty
Children are often seen running around singing "London Bridge is Falling", and making a face of sadness when they reach the last line. Most people assume that the Fair Lady referred to in the rhyme is the Queen of England, and the current queen at that. But the history behind this rhyme goes farther back in time than we realize.
Speculation associated with this rhyme has to do with a process call immurement. Immurement was when a person was enclosed in a room with no exit points. This was more an act of superstition than punishment. It was believed to bring sturdiness to the structure if people were imprisoned behind the walls. London Bridge falling down was something that people at the time associated with weakness. But there is no evidence to substantiate the idea of immurement.
The Bridge of yesteryear London Image source: wikimedia commons
A more historical account states that the bridge fell as a result of a Viking attack. Vikings of Norway have a similar set of rhymes that associate their role in bringing down the Bridge of London. They sing of conquest and gold, and blessings from Odin, in Norse, which refers to the Bridge. King Olaf II is credited with this feat.
Most historians, unable to properly supply evidence of the above claims, state that perhaps the Thames River is the reason this rhyme came into existence. The original London Bridge had 19 arches that went deep into the river. This caused difficulty in navigation. The Bridge was taken down and reconstructed to accommodate boats and ships. Perhaps, it was this historical reconstruction that is being sung about. The London Bridge is the only one that directly refers to a historical event, and yet has no plausible evidence to support it.
Keywords: Rhymes, London, Bridge, History, Viking, Immurement
Atop the Vindhyagiri hills in Karnataka, a 57-foot-tall statue stands. This is the statue of Lord Gomateshwara, or Bahubali, as he is known to the local patrons. The surrounding area is filled with temples where each of the many Jain Tirthankaras sits.
Sharavanabelagola is named after a pond that is located at the foothills. 'Bel' in Kannada means white, and 'kola' means pond. This is a sacred water body to the activities of the temples. It is a tourist attraction and a pilgrim destination located 85 kilometres from Mysore, and 145 kilometres from the capital, Bangalore.
The pond that Sharavanabelagola is named after Image source: wikimedia commons
Since the statue is placed at such a great height, pilgrims are made to make a journey to the top of the hill by foot. They are required to climb the stone steps barefoot as an act of piety and devotion. Palanquins are offered only to senior citizens who wish to worship at the temple.
In 3 B.C, when India was ruled by the Mauryan Dynasty, Chandragupta Maurya became a Jain monk and took up residence in the Chandragiri and Vindhyagiri hills. He is supposedly responsible for the establishment of the temple complex at Shravanabelagola, where he lived till he died. Later on, his grandson, Ashoka made some additional changes to the place.
A shop in the tourist section that sells handmade items Image source: wikimedia commons
Every twelve years, a Mahamastabhisheka is conducted, and Jains from every part congregate to witness it. The statue is washed with water, rice flour, sugarcane juice, saffrom, sandalwood paste, gold, and silver flowers, curd, ghee, milk, and turmeric, and all the monks offer special prayers. The surrounding temples and rocks are preserved as archaeological wonders owing to the 800 edicts and inscriptions found here which span 600 to 1830.
Keywords: Shravanabelagola, Jainism, Chandragupta Maurya, Ashoka, Karnataka