Never miss a story

Get subscribed to our newsletter


×
The trend of Indian bridal outfit has evolved with time. Flickr

Lockdown may have forced the Big Fat Indian Wedding to become a leaner affair but a bride’s approach to fashion is more discerning than ever. Of course, there will always be a feeling of tradition when it comes to bridal fashion, but brides also want their dress to feel special, unique and something that speaks of them- good bridal fashion always marries tradition with modernity.

Over the last month or so designers from Tarun Tahiliani to Gaurav Gupta unveiled their new bridal collections via the digital medium. Designed at a time when we were learning how to co-exist with Covid-19, and after the time when the forced pause caused an upheaval, wherein many socio-political issues came to the surface.


MESSAGE IN A BRIDAL OUTFIT

Fashion has always been driven by politics and social issues, but of late, consumption seems to have forced it to forget its voice. The pandemic is a reminder to fashion that it does drive change-and designers are now talking issues-even in their bridal collection.

Gaurav Gupta opened India Couture Week with a fashion film called, ‘Name is Love’; on the runway were a diverse cast- trans-female, non-binary, same-sex, plus size and darker-hued models. His presentation spoke of Gaurav’s own beliefs as a known campaigner for issues such as LGBTQ rights, Gupta was an active spokesperson during the #Metoo movement. “Brides today know what’s happening in the world, they just don’t want pretty clothes. They want to wear something that is more than that.”

As more Indian designers realize they have a ready-made platform to address issues; brides-to-be will turn to designers whose messages speak to them. So if it’s conscious living, Anita Dongre might be your choice, if it’s issues of new-age feminism perhaps Masaba Gupta is the designer for you, or if you’re looking to address issues of diversity and are a non-conformist, then Gaurav Gupta is the designer for you.


These days fashion industry has more light weighted, comfortable and stylish bridal outfits in the bandwagon. Flickr

COMFORT COUTURE

Gone are the days where brides wanted to be weighed down with embroidery, heavy silks and adorned with rows of necklaces. Today’s bride wants to dance the night away, feel easy, yet be the belle of the ball. This means there is a new lightness that has come into fashion-be it Tarun Tahiliani, JJ Valaya, or Rahul Mishra this has been common to all fashion shows of late, and explains the popularity of thread embroidery and lighter embellishment techniques such as “Chikankari” and “Aari”

In fact, one of Mishra’s most popular looks has been an easy fit hand-embroidered A-line silk-organza circular gown-it talks of a bride who does not want to give in to the convention of Indian bridal dressing. Says Mishra, “I remember the time when ‘Organza’ as a fabric was never used for Indian occasion-wear and it always took us an extra effort to sell our sheer hand-embroidered jackets. Fast forward to today, ‘Organza’ is celebrated by everyone as ‘the’ fabric for lehengas and bridal wear in India.” Diaphanous fabrics such as organza, chiffon, and light crepes are now preferred over brocades, charmeuse satins, and velvets. This also points to new practicality that has come into bridal wear.

READY TO RE-WEAR

Brides now longer want an outfit that hangs in their wardrobe as a memory-they want to be able to wear their bridal outfit.

As fashion becomes more conscious and value-driven, no one wants to spend on an outfit that they cannot wear again. Especially when it comes to the lehenga, which remains the most popular choice for the actual wedding day outfit. So blouses from a bridal lehenga can be worn with a plain saree for formal functions, dupattas can be thrown over a silk outfit for a first Diwali or Karva Chauth, and the lehenga skirt can be teamed with a shirt as a fusion option for a friend’s wedding.

Also Read: Checkout The Latest Trends in Travel Amid Pandemic

Says Mishra, “Many brides order separate crop tops with their lehengas to re-wear for a different kind of an occasion or style their blouses with a pair of jeans later.” Designers no longer design a wedding outfit as a one-time ensemble but as a piece that can be mixed and matched. It is something that newer entrants into the bridal fashion market such as Amit Aggarwal and Nachiket Barve are very conscious of, and reflects in their design approach. “Nothing pains me more than a lehenga sitting in a mothball lined trunk or stashed away for decades,” says Barve.

It does seem that there are newness and refreshing change coming into bridal wear. (IANS)


Popular

Photo by Martin de Arriba on Unsplash

Diwali is known for gifting and jewellery tops the list, with the focus on buying gold and diamonds.

Diwali is known for gifting and jewellery tops the list, with the focus on buying gold and diamonds. ORRA jewellery, a trusted diamond jewellery brand is gearing up for the festive and bridal season. As they open their 50th store in the country, IANSlife caught up with Dipu Mehta, Managing Director, ORRA, to find out how the company plans to ramp up its now 50 company-owned and operated stores, expanding its retail presence in Tier-1 and 2 cities and target the millennial segment.

Read Excerpts:

Q: The brand is expanding in tier-2 and tier-3 cities, is brick and mortar the way forward to create a presence in this segment?

A: ORRA currently is expanding in metros plus tier-2 cities. But we aren't opening stores in any new markets. We are only opening in markets where we are already present. We are increasing the number of stores within cities as the demand for jewellery buying has also increased. Currently, we are present in 25 cities with 50 stores, and by the end of the month, we would be launching another seven stores.
Also with a category like jewellery, it is important to have brick and mortar stores as the customers like to see and hold higher value jewellery before purchasing. Jewellery buying is an important decision to the customers and having a store gives them that assurance.

ORRA logo ORRA currently is expanding in metros plus tier-2 cities. | Wikimedia Commons

Keep Reading Show less
Wikimedia Commons

The Centre on Wednesday directed all Union Ministries and Departments to clear Air India's dues immediately.

The Centre on Wednesday directed all Union Ministries and Departments to clear Air India's dues immediately. An office memorandum from the Finance Ministry's Department of Expenditure said: "Recently, the Government of India has decided to disinvest Air India, and the process of disinvestment of Air India and Air India Express is ongoing."

"Air India has stopped extending credit facilities on account of purchase of air tickets. Therefore, all Ministries or Departments are directed to clear Air India's dues immediately." "Air tickets from Air India may be purchased in cash till further instructions."



In 2009, the Centre had mandated that Central government officers travel via Air India for all official purposes including availing of LTC. On Monday, conglomerate Tata Group entered into a share purchase agreement with the Central government for buying out the latter's stake in national carrier Air India, Air India Express, and AISATS.

Keep Reading Show less
Pixabay

Sports betting has become increasingly popular among the youth in recent times

Sports betting has been around for centuries for the audience to not only watch the sport but to get more deeply involved in the match. It is a fun and often profitable activity for the viewer to win some extra fortune or simply get some extra sweat while watching the game. At first glance, sports betting may look like it's pure luck, but when you indulge deeper into the activity you realize it is more of a calculative and research activity than just pure luck. We must note that yes, luck does play a certain role to some extend but a win is not completely dependent on luck, if you're putting your bets on a certain team you have to make sure to do some research about the players on the team, history of wins and losses of the team and compare the probability of winning and then place bets.

Even though sports betting has existed since the ancient era, it was not until recently that it became increasingly popular among the youth. This happened due to the legalization of the activity and the rise of online sports betting. The technological revolution has expanded the sports betting industry, offering the bettors new markets and ways to bet. The only major difference between online bookmarkers and traditional brick-and-mortar venues of sports betting is that now you can place bets online from your mobile devices, laptops, computers etc.

Keep reading... Show less