Never miss a story

Get subscribed to our newsletter


×

New Delhi: Digital platform in India is seeing a rise in the participation of women, be it in the form of entrepreneurs or purchasers. They are gradually setting their foot firmly in this space and utilizing the technology to its fullest to grow their businesses.

And the appreciation comes from not only women entrepreneurs but also businessmen who have turned their start-ups into a hugely successful venture.


“Women entrepreneurs are more celebrated than male entrepreneurs. One may not hear the name of men entrepreneurs having a new start-up, but the news of women having a start-up spreads rapidly,” Vijay Shekhar Sharma, CEO and Founder of Paytm, told IANS on the sidelines of a seminar here.

Kanika Tekriwal, who started her own company “JetsSetGo” at the very early age of 27, shared similar thoughts when asked about women’s involvement in start-ups and going digital.

“Women start-ups are getting more recognition than men. It is all about women’s empowerment. Being a woman and doing a startup is probably the best thing to do in this era,” said Tekriwal.

Raj Kundra, a well-known face in the business world, CEO and Founder of Best Deal TV, said that women’s contribution has to increase as he felt the Indian market is still male-dominated.

“Women are far more innovative and hard-working. There is so much of potential in them. They can contribute immensely to the economy,” said Kundra who proudly added that his company is setting the target of employing an equal number of male and female employees.

Talking about the contribution of women in start-ups and digital business, Sharma too conveyed similar thoughts.

“Though the participation of women entrepreneurship in digital field has been seeing a rise, yet the start-up owners feel that more involvement of women is required to bring more diversity in business,” added Sharma.

Kundra, who proudly said that best ideas come from women, particularly mentioning how his business is driven by his actress-wife Shilpa Shetty, further added that women entrepreneurs should utilize the social media platform to its fullest for publicising their business.

Sharma, too, appreciated that women are now gradually becoming more comfortable with technology. They are coming out from the shell of being the only PR, marketing or HR representatives.

But the road to success for women entrepreneurs is definitely not easy.

“Investors never take business women seriously. At times, it really becomes difficult to make Indian investors believe in your ideas. Raising money often becomes a major hurdle for women entrepreneurs. Also, at times, employees don’t take women bosses seriously,” said Tekriwal.

“The number of women entrepreneurs have been less as funding has been less for women’s own start-ups. She has to fight to make room for herself,” said Sairee Chahal, Founder and CEO, Sheroes, a career search portal exclusively for women.

Sharma also added that personal background of a woman also turns into a hurdle while attempting to start a business.

However, despite all odds, these entrepreneurs strongly believe that women’s involvement, participation and contribution are going to be equal as those of businessmen in the coming few years.

“Make sure one is not going into fashionable business. Women entrepreneurs should invest in start-ups that only interests them, which is core to themselves,” Sharma suggested to those who are planning their own start-ups soon.

Kundra suggested that nothing can go wrong for an aspiring woman entrepreneur if she analyses and does good research about the present market scenario before launching her service.

Tekriwal advised that confidence and belief in oneself constitute the mantra of success for women entrepreneurs.

(Somrita Ghosh, IANS)


Popular

Photo by Jonathan Meyer on Unsplash

Sachin Kataria, CEO, Zoomin shares all the minute details to make festive season personal.

By N. Lothungbeni Humtsoe

Life was moving at a fast pace for most of us and then the pandemic hit. The pace definitely slowed down and gave us an opportunity to look back at our lifestyle, routine and our most cherished old memories. 'Looking back' through your old photos on a phone versus flipping through a glossy photo album and reliving each memory? Getting teary eyed at some, and straight up howling with laughter at some others.

Today, advancement in technologies has opened up an ocean of possibilities. So how does one hold on these closest moments and memories in a thoroughly tangible way? Sachin Kataria, CEO, Zoomin shares all the minute details to make festive season personal.

Moving from gifts to personal stories: Gifts are no longer just confined to material items of a certain 'price tag'. Gifting someone is now seen as a chance to create a unique experience and splash of emotions that the receiver can enjoy for years to come. It's a fact that preserving memories is now a lot easier with delivery partners that can convert digital memories into actual personalised frames, albums and a host of memorabilia. And this makes it so much easier and quicker for you to hold meaningful memories close to your heart.

gift boxes Gifts are no longer just confined to material items of a certain 'price tag'. | Photo by freestocks on Unsplash

Keep Reading Show less
Photo by Jorge Fernández on Unsplash

Take a look at these entertaining time-killing websites and put an end to boredom.

Boredom seems to be an unavoidable aspect of existence. Sure, you can pass the time on social media sites like Instagram, Facebook, and Twitter when you’re bored but you can only browse for so long before things become monotonous and uninteresting. The internet has revolutionized the world in various ways, be it politics, shopping, or journalism, to name a few. It has also completely redefined how individuals spend their time.

If there is ever a point when the internet is the most beneficial, it’s for curing boredom. Internet is vast and has dozens of websites that may be used to break the monotony.

Keep Reading Show less
Unsplash

India is a core market for growth at LinkedIn and the second largest market in terms of members after the US.

Professional networking platform LinkedIn on Thursday unveiled a user interface in Hindi, with the goal to support 600 million Hindi language speakers globally.

With this launch, LinkedIn aims to break down language barriers, providing greater access to professional and networking opportunities to Hindi speakers in India and around the world. With the launch of Hindi, LinkedIn now supports 25 languages globally.

Keep reading... Show less