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Chandigarh: This is one thing that Punjabis don’t mind wearing on their sleeves – ‘Punjabiat’. Even the younger generation of Punjabis, be it in India or abroad, are quite inclined to do so.
With the demand for traditional Punjabi things, which are packaged in tune with the times and latest demand, increasingly in the last few years, stores dealing with traditional items and even catchy Punjabi one-liners are creating business out of the demand.
In a leading mall in Chandigarh, where top brands vie with each other for maximum footfalls and selling trendy and latest stuff, a new store has taken up the challenge of offering the vibrant tradition and culture rooted in Punjab.
From the signboard at the entrance, which proudly proclaims ‘Theka Khushiyaan Da’ (Vend of happiness), the store, ‘Urban Theka’, is an amalgamation of Punjab’s colourful, humorous and vibrant life.
This ‘mini Punjab’ guarantees you a true and raw taste of Punjab. Located on the second floor in Elante Mall, this store can be spotted from a distance, thanks to its bright ambience, handmade figurines and ‘phulkaris’.
Related article: Punjab Grill: One stop for all Punjabi food cravings
“Our opening coincided with Baisakhi — Punjab’s colourful festival. The happiness surrounding Baisakhi goes well with the theme of ‘Urban Theka’,” I. P. Singh, an entrepreneur, who along with his wife, Sunny Thakral, has painstakingly put together the concept, told IANS.
The husband-wife duo say that the “idea is to merge Punjab’s age- old rural culture with its modernity”.
The trend was started over a decade ago by popular brand ‘1469’ which cashed on the demand for ‘anything Punjabi’. Its ‘Pure Punjabi’ brand of T-shirts have been a runaway hit among youth and even the older ones.
The ‘Urban Theka’ store reminds one of the Punjabi folklore and traditions with ladies weaving and embroidering dupattas in phulkaris, men and women doing the ‘bhangra’ and men with ‘dhols’, ‘chimtas’ and ‘sapps’ (traditional musical instruments).
“You get a feel of rural Punjab. One can see beautifully chiselled figurines of Punjabi women churning butter using ‘madhaani’ (traditional butter-making equipment), women using the ‘charkha’ and the like.
The store also takes you to the times of ‘Bhai Kanhaiya’, a Sikh sevadar who served water to the Mughal enemy forces injured in the war against the Sikh forces. Punjab’s history is highlighted through figurines and busts of personalities like ‘Mai Bhago’, ‘Banda Bahadur’, a life size statue of ‘Maharaja Ranjit Singh’ and many more,” Singh said.
Other items in the store like ‘bantey’ (marbles), ‘gulli danda’ and ‘gulail’ are sure to take you down memory lane and revive childhood memories.
To catch the fancy of the youth, the store sells funky T-shirts with quirky text like “Dheet (stubborn) by Nature” and “Installing muscles – Bass Vekhi chall”. The price ranges from Rs.500 to Rs.1,500.
The outlet has been curated with accessories that incorporate a good, humorous style, so typical of Punjab, which makes it a “must own”.
Miniature trucks have an authentic look with mis-spelt one-liners like ‘Use Diaper at Night’ imitating the ones to be spotted on the highways. ‘Drink Responsibly – Dullann na Deyo’ (Don’t let it spill).
Pre-stitched parnas and turbans make it one of the only shops to be selling turbans in malls. Also, phulkari dupattas, artistically embroidered by women in the villages of Patiala, are displayed. The store directly deals with the craftsmen embroidering phulkaris and designing juttis, eliminating the middlemen.
“Urban Theka is not only displaying the culture of Punjab in a unique way but is also helping in reviving the diminishing art and craft in Punjab. It is quite a refreshing store,” Anuradha Kumar, a shopper who happened to cross the store and got attracted to have a “look in”.
The statement outside the trial room says ‘Try Maar Lai’. A car sticker ‘Caution – Peg Lagga’ for the back-screen. Coasters are no less: ‘Aao Bhaino Chugli Kariye’ (Come sisters, let’s gossip).
The brand ‘1469’ has been the pioneer in promoting traditional items, especially clothes and accessories, to the youth in a big way through its stores and online sales.
In Chandigarh’s Sector 17, the ‘1469’ store attracts many customers who want to wear their ‘Punjabiat’ on their sleeve, literally!
The store and some other shops like this sell traditional ware in Punjab and Haryana.
While these stores have been around for nearly a decade, earlier it was the Punjab government-run ‘Phulkari’ stores which sold traditional items – from Punjabi juttis to phulkari duppattas and suits.
With bright, colourful items being sold, there’s never a dull moment in ‘Urban Theka’, ‘1469’, ‘Phulkari’ or other places with traditional stuff for sure. (IANS)
By Md Waquar Haider
When popular smartphone brands like Xiaomi and realme entered the laptop market in India last year, they were expected to shake the existing giants, specifically under the Rs 50,000 category. However, chip shortage and supply crunch have somewhat dented their plans to make a significant mark to date. According to industry experts, the issue with smartphone makers entering the laptop category is two-fold. The first one is a massive supply crunch in the laptop component market and only big brands are able to get volume and supplies.
The other factor is that the traditional players are very strong in the consumer laptop market. Top 3 players control more than 70 per cent of the market and strong portfolio, distribution, and channel reach as well as brand marketing has helped them massively. "New brands can surely make a dent in the consumer laptop market but are challenged by supply issues right now. Watch out for them in 2022 as and when supply situation eases up," Navkendar Singh, Research Director, Client Devices & IPDS, IDC India told IANS.
Dominated by HP Inc, Lenovo and Dell, the traditional PC market (inclusive of desktops, notebooks, and workstations) in India continued to be robust as the shipments grew by 50.5 per cent year-over-year (YoY) in the second quarter (Q2), according to IDC. Notebook PCs continue to hold more than three-fourth share in the overall category and grew 49.9 per cent YoY in 2Q21, reporting a fourth consecutive quarter with over 2 million units. Desktops also indicated a recovery as shipments grew 52.3 per cent YoY after recording the lowest shipments of the decade in 2Q20.
According to Prabhu Ram, Head, Industry Intelligence Group, CMR, driven by the pandemic and the associated accelerated pivot to remote work, learn and unwind culture, PCs have been witnessing heightened demand. "Despite the current supply chain constraints, PCs are here to stay in the new never normal. In the run-up to the festive season, established PC market leaders will continue to leverage their brand salience and gain market share," Ram told IANS.
According to industry experts, the issue with smartphone makers entering the laptop category is two-fold. | Photo by Manuel on Unsplash
"On the other hand, there is a niche market for those new market entrants that are able to differentiate themselves from the competition in terms of features and value. "Alongside, they would need to back it with strong brand messaging to create awareness and recall amongst the target consumers," Ram added.
HP maintained its lead in the India PC market with a 33.6 per cent share as its shipments grew 54.2 per cent annually. Dell Technologies continued to hold the second position with a 22.1 per cent share and an impressive 86.1 per cent YoY growth in 2Q21. Lenovo maintained the third position with a share of 17.8 per cent in 2Q21.
Arvind Suraj, Research Fellow, Jawaharlal Nehru University (JNU), said that there is always a trust issue with new brands. "You won't buy a laptop in 6 or 7 months just like smartphones. In this case, we often go for existing players. Brands like Lenovo, HP, ASUS and Acer have already gained our trust," he said. (IANS/ MBI)
Keywords: Chip, shortage, laptop, market, India, Xiaomi, hp, dell, brands
A drug used to treat agitation in people with dementia is no more effective than a placebo, and might even increase mortality, according to a new study published in The Lancet. The research, led by researchers at the University of Plymouth, showed that antidepressant mirtazapine offered no improvement in agitation for people with dementia -- and was possibly more likely to be associated with mortality than no intervention at all.
Agitation is a common symptom of dementia, characterized by inappropriate verbal, vocal or motor activity, and often involves physical and verbal aggression. Non-drug patient-centered care is the first intervention that should be offered but, when this doesn't work, clinicians may move to a drug-based alternative.
Agitation is a common symptom of dementia, characterized by inappropriate verbal, vocal or motor activity, and often involves physical and verbal aggression. | Photo by Danie Franco on Unsplash
Antipsychotics have proven to increase death rates in those with dementia, along with other poor outcomes, and so mirtazapine has been routinely prescribed. This study was designed to add to the evidence base around its effectiveness. The study recruited 204 people with probable or possible Alzheimer's disease from 20 sites around the UK, allocating half to mirtazapine and half to placebo.
The trial was double-blind; meaning that neither the researcher nor the study participants knew what they were taking. The results showed that there was no less agitation after 12 weeks in the mirtazapine group than in the control group. There were also more deaths in the mirtazapine group (seven) by week 16 than in the control group (only one), with analysis suggesting this was of marginal statistical significance.
"Dementia affects 46 million people worldwide -- a figure set to double over the next 20 years. Poor life quality is driven by problems like agitation and we need to find ways to help those affected," said lead researcher Professor Sube Banerjee, Executive Dean of the Faculty of Health at the varsity. "This study shows that a common way of managing symptoms is not helpful -- and could even be detrimental. It's really important that these results are taken into account and mirtazapine is no longer used to treat agitation in people with dementia," Banerjee added. (IANS/ MBI)
Keywords: Depression, antidepressant, dementia, drug, effective, life, health
Digital beauty platform Boddess.com aims to be a disrupter in the Indian beauty market segment offering a curation of products to suit customisation and individual needs. Intime for the festive season, Chandni Goyal, Training Manager at House of Beauty and Boddess, shares a few tricks to see you through endless nights of partying:
* Have fun with colour and sparkle--Move away from blacks and browns and experiment with colours complementing your outfit. The traditional smokey eye can be given a touch of glamour with a dab of glitter eyeshadow in the inner corner of your eyes. It will make your eye make-up pop and will be just what is needed for a festive look.
Move away from blacks and browns and experiment with colours complementing your outfit. | Photo by Sharon McCutcheon on Unsplash
* Define your eyes with wing eyeliner--Don't shy from entering the negative space and go all out to draw a bold line to define your eyes and make a statement. Start from the inner corner of the top lid--keep the line thin here, extending along the lash line, going thicker, and finishing with a thick wing towards the outer corner of the eyes.
Don't shy from entering the negative space and go all out to draw a bold line to define your eyes and make a statement. | Photo by Taylor Heery on Unsplash
* Don't forget the lashes--They can really make or break your entire look. Add a few generous coats of volumizing mascara and if you are a pro, apply false eyelashes for added depth.
Add a few generous coats of volumizing mascara and if you are a pro, apply false eyelashes for added depth. | Photo by Perchek Industrie on Unsplash
* Glossy lips--Glossy lips are big this season. Define your lips with a nude-pink lip liner and fill in the same lip liner all over your lips. Top it up with a clear crystal gloss that gives a glass-like shine and makes your lips look fuller and plumper.
Define your lips with a nude-pink lip liner and fill in the same lip liner all over your lips. | Photo by Nojan Namdar on Unsplash
* For the cheeks--A pop of colour that imparts a flushed, radiant glow will round out your look beautifully. This can be achieved with a cream blush, on the apples of your cheeks, and a layer of highlighter that melts into the skin on your cheekbone. Pinks, peaches and corals are the colours this season.
A pop of colour that imparts a flushed, radiant glow will round out your look beautifully. | Photo by Gursimrat Ganda on Unsplash
(Article originally published on IANS life) (IANS/ MBI)
Keywords: beauty, party, fashion, makeup, eyeliner, mascara, blush, season, tricks