Never miss a story

Get subscribed to our newsletter


×
Image source: indiaspeaksnow.com

By Kavita Bajeli-Datt

Today is International Women’s Day and start-ups are the flavour of the season. When both combine, we get women who are impressively standing tall among a clutter of new-age growth drivers.


Filtering through the cliched slogans that resonate around International Women’s Day on March 8 are some of the shining stars who have made a noticeable impact — not through hollow words but with hard work to build businesses by thinking differently.

Some of these young women like Sanna Vohra, Aditi Awasthy, Shabnam Aggarwal and Ambika Sharma have scripted success stories in a short period of time.

Sanna Vohra was just 18 and studying at Brown University, when she was smitten by the idea of starting a business. And it was just last year, at 24, that she saw an opportunity in the online wedding industry and decided to turn her dream into a reality by launching Indear.in- a shopping portal for weddings.

For Vohra, who has grown up all over Asia — in India, Singapore and the Philippines, a chance chat with her friend led to the birth of her dream.

“I was working at Morgan Stanley in New York and was in Mumbai for a week in January 2014, when a good friend was planning her sister’s wedding. To give me a sense of the location, her outfits, decor ideas, and the invitations, my friend had to go through multiple email threads, WhatsApp groups, and a word document with pictures pasted onto it,” Vohra told this correspondent.

“I went back to my job but continued doing research, and realized that no comprehensive tool existed. A few months later when I was 23, I moved to India and Indear was born: an end-to-end inspiration, planning, and shopping portal for Indian weddings,” said Vohra, who is one of the youngest women founders and CEOs in the Indian start up ecosystem.

A recent report by the Centre of Entrepreneurship (CE) threw up interesting aspects about women entrepreneurs. The report concluded that women are better in taking calculated risks, less prone to being over-confident, seek consensus of views and show sensitivity to needs of clients.

If Vohra started alone, so did Aditi Awasthy, founder and CEO of Embibe. Aditi’s business is all about helping students prepare for competitive examinations. The competitive world has climbed up the toughness ladder because of the sheer size of population jostling for better career options.

She eases the process a bit, said Awasthy, who founded Embibe when she was 30 years old. Awasthy, now 34, feels that it is a wrong question to ask whether women could be good entrepreneurs.

“There are successful entrepreneurs and failed entrepreneurs who may become successful later. Some of them happen to be women,” she said. “I think at times women disadvantage themselves by perceiving life a bit too much through a gender bias during the early years,” said Awasthy, an MBA from the University of Chicago.

“I don’t have children yet so I can’t say what impact that would have for me personally but I have seen situations where women have been treated unfairly specially in corporate settings. Things are changing though,” she said.

Shabnam Aggarwal, founder CEO of Kleverkid.in, also feels that the mindset about women entrepreneurs is changing, albeit slowly.

The 30-year-old, who holds a Bachelors degree in Electrical and Computer Engineering from Carnegie Mellon University, launched her venture in 2014 as she was passionate about children and their education.

“It was really difficult initially. I had to go through a lot of rejection and when you hear ‘no’ from everywhere, trust me it can be emotionally exhausting as well as tiring. The Indian startup space is getting hotter but many ventures are also failing to survive,” she said.

Ambika Sharma, 37, founded Pulp Strategy Communications, an award-winning agency, with an aim to provide marketing technological solutions to the industry giants.

Her venture is barely five years old but has already been recognised as India’s youngest and most awarded agency with an impressive list of clients like Google, Yahoo India, Nokia, Philips and Renault.

“Being a startup is more about mental strength and confidence than about anything else. For me, the process of raising the bar has just begun,” Sharma said.

When not dealing with complex market issues, Ambika unwinds with her passion for bikes. Her stable has a Suzuki GSX-R1000 and a Harley Davidson Road King.

“Challenges have been and will continue to be in the path just as the fact that they shall be overcome,” said this serial entrepreneur, who has an experience of more than 17 years and feels that technology has made it easy for a person to be a “perfect multi-tasker”. (IANS)


Popular

IAND

The Amarrupa Wrinkle Repair & Firming Face Oil is specially formulated for mature skin, enriched with antioxidants and natural actives that nourish and repair skin.

By IANSlife

Winter weather is harsh on the skin and one needs more than just moisturising to see you through the season. Skin ageing is natural, but you can make it graceful! Kama Ayurveda's newly launched Amarrupa Face Oil accelerates the production of skin collagen and increases the skin's elasticity. It should be applied on the face and specific concerning areas like the neck, crow's feet, and the under-eye.

The Amarrupa Wrinkle Repair & Firming Face Oil is specially formulated for mature skin, enriched with antioxidants and natural actives that nourish and repair skin. The Face Oil is a true multi-tasker since it not only moisturises and firms skin but also reduces signs of ageing like wrinkles and the development of crow's feet. The best part? This highly potent formulation is clinically tested to reduce under-eye dark circles by 31 percent. Clinical trials reveal consistent use results in 15 per cent firmer skin, 36 per cent smoother skin, 31 per cent reduction in under eye dark circles.

person's eyes Enriched with ingredients that promote collagen synthesis to reduce fine lines and wrinkles it intensely nourishes the skin. | Photo by Soroush Karimi on Unsplash

Keep Reading Show less
Photo by Jonathan Meyer on Unsplash

Sachin Kataria, CEO, Zoomin shares all the minute details to make festive season personal.

By N. Lothungbeni Humtsoe

Life was moving at a fast pace for most of us and then the pandemic hit. The pace definitely slowed down and gave us an opportunity to look back at our lifestyle, routine and our most cherished old memories. 'Looking back' through your old photos on a phone versus flipping through a glossy photo album and reliving each memory? Getting teary eyed at some, and straight up howling with laughter at some others.

Today, advancement in technologies has opened up an ocean of possibilities. So how does one hold on these closest moments and memories in a thoroughly tangible way? Sachin Kataria, CEO, Zoomin shares all the minute details to make festive season personal.

Moving from gifts to personal stories: Gifts are no longer just confined to material items of a certain 'price tag'. Gifting someone is now seen as a chance to create a unique experience and splash of emotions that the receiver can enjoy for years to come. It's a fact that preserving memories is now a lot easier with delivery partners that can convert digital memories into actual personalised frames, albums and a host of memorabilia. And this makes it so much easier and quicker for you to hold meaningful memories close to your heart.

gift boxes Gifts are no longer just confined to material items of a certain 'price tag'. | Photo by freestocks on Unsplash

Keep Reading Show less
Photo by Jorge Fernández on Unsplash

Take a look at these entertaining time-killing websites and put an end to boredom.

Boredom seems to be an unavoidable aspect of existence. Sure, you can pass the time on social media sites like Instagram, Facebook, and Twitter when you’re bored but you can only browse for so long before things become monotonous and uninteresting. The internet has revolutionized the world in various ways, be it politics, shopping, or journalism, to name a few. It has also completely redefined how individuals spend their time.

If there is ever a point when the internet is the most beneficial, it’s for curing boredom. Internet is vast and has dozens of websites that may be used to break the monotony.

Keep reading... Show less