Monday March 19, 2018

Akshaya Tritiya gold sales affected by high prices

Akshaya Tritiya is a holy day for Hindus and the Jains. It is believed to bring good luck and success and is considered an auspicious day to bring home gold

Akshaya Tritiya. Photo credit: UdayaVani

“So far we have seen 10 percent sales growth in value terms. But in volume terms it is flattish as gold prices have shot up quite a bit in the last two months, and today it is hovering over Rs.30,000 per 10 grams in the national capital,” P.C. Jeweller managing director Balram Garg told IANS in Delhi.

He mentioned that the price of the yellow metal was around Rs.26,000 per 10 grams only two months ago. But as the price of the precious yellow metal has gone up in the international market it has shot up in India as well.

Last year on Akshaya Tritiya, the gold price was in the range of Rs.27,000 per 10 gm of 24 karat gold, while this year, it is over Rs.30,300.

“This year for a change we are seeing more sales of jewellery and not coins on Akshaya Tritiya,” Garg added.

Akshaya Tritiya is a holy day for Hindus and the Jains. It is believed to bring good luck and success and is considered an auspicious day to bring home gold.

“Indians mark Akshaya Tritiya as an occasion to purchase gold and the initial feedback from the trade is an increase in demand, where both wedding jewellery as well as investment products, like coins and bars, have done well. We believe consumer sentiment towards gold as a savings instrument remains positive and the long term fundamentals of the gold market remain intact,” said Somasundaram P.R., managing director, India, World Gold Council.

“Compared to last year Akshaya Tritiya, this year sales are down by 30-40 percent. The reason mainly seems to be election and the checking of the vehicles by the flying squads of the election commission. Sales of jewellery are high as compared to the coins,” Jayantilal Challani, president of the Madras Jewellers and Diamond Merchants Association told IANS.

The Tamil Nadu assembly elections are on May 16.

Diptesh Dey, a store manager at M.P. Jewellers in Kolkata told IANS: “Buoyed by discounting offer, jewellers are experiencing around 10-15 percent growth in gold sales. But jewellers and customers both are confused with a fluctuating nature of the gold price. Customers are reluctant to revise their budget according to higher prevailing prices.”

“We have seen a steady footfall in the stores throughout the day but due to high price, buying level is relatively less.We have not noticed any extraordinary buying spree. By and large, sales are expected to touch the growth of around 20 percent what it achieved last year,” Subir Sen, B.C. Sen Jewellers told IANS in Kolkata.

“We have been witnessing a steady surge in sales during Akshaya Tritiya each year. Customer response has been remarkable over the last few days with sales peaking on the day of Akshaya Tritiya. There has been a strong shift in jewellery buying behaviour as more and more people are now exploring the online channel as a trustworthy option for fine jewellery,” online portal’s chief operating officer Arvind Singhal told IANS.

Sahil Chhabira, director – operations, I Love Diamonds in Bengaluru, said the consumer sentiment in 2016 has been low owing to the mandatory PAN Card number submission for purchases beyond Rs.2 lakh.

“We are seeing that people are switching over to small ticket purchases and rushing to online portals as they get to access a wider variety unlike visiting a retail jewellery store. Our latest feature on the website ‘Pickup At Store’ has been well accepted by the audience, we have seen quite a few bookings online and the deliveries are scheduled to happen at our Trust Stores on Akshaya Tritiya,” Chhabria told IANS. (IANS)

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  • Pragya Jha

    Akshaya Tritiya is a holy day for hindus and jains. It is also called as Akkha teej (in Gujrat and Rajasthan).

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Life Lessons We All Should Learn From Lord Shiva

There are lot's if life lessons that one can learn from this Hindu deity

There are many life lessons that one can learn from the philosophies of Lord Shiva. Wikimedia Commons
There are many life lessons that one can learn from the philosophies of Lord Shiva. Wikimedia Commons

By Ruchika Verma

  • Lord Shiva is the supreme Hindu Deity
  • He is a symbol of peace and tranquillity
  • There are lot’s if life lessons that one can learn from this Hindu deity

Lord Shiva as everyone knows is a Hindu God. He is one of the Trinity and is the principal deity of Hinduism.  God Shiva is considered the “destroyer of evil and the transformer” of the world. The Birth and history of Lord Shiva are topics of great discussions and confusions.

Lord Shiva is one of the principle deity of hinduism. Wikimedia Commons
Lord Shiva is one of the principle deity of Hinduism. Wikimedia Commons

Lord Shiva is known to have no end and no beginning, yet, the origin of his birth is a much sought-after topic for several generations. Many ‘Puranas’ claims Shiva to be ‘aja’ meaning the one who has no birth. Some other scriptures claim that Lord Shiva was born out of Lod Narayana or Lord Vishnu. However, the authenticity of all the claims remain unclear, and there is still a solid mystery which surrounds the origin and birth of Shiva.

Shiva is also known Mahadev, i.e., the gods of all gods and rightly so. Throughout the Hindu mythology, Shiva has been portrayed as a tranquil and peaceful figure who grants all prayers of his followers and devotees. His another name is ‘Bhole Bhandari’ because of his innocent nature.

Lord Shiva is known for his peace and tranquillity. Pixabay
Lord Shiva is known for his peace and tranquillity. Pixabay

However, other than his peaceful nature, the other thing Lord Shiva is famous for is his flaring temper. Indian mythology is full of stories about Lord Shiva causing mass destruction due to his anger. The opening of his third eye is said to cause mass destruction.

Also Read: Enigmatic Mount Kailash: The abode of Lord Shiva

Lord Shiva’s appearance is a beautiful shade of blue because of him consuming the poison from the sea to save the world. However, just like his body is shades of blue there are many shades to his personality as well. Here are few life lessons of Lord Shiva that we all need to take a note of.

  • Come what may never tolerate the evil. Being destroyer of the evil himself, Shiva teaches us to never tolerate or bow down in front of the evil.
  • Self-control is the key to living a fulfilled life. Excess is of everything is bad and losing control ourselves is worse. One should always have a control over themselves to live a successful and fulfilled life.
  • Materialistic happiness is temporary. To be happy, be adjustable like water. Shiva says that attaching our happiness to earthy, material things won’t give us long-lasting happiness.
  • Keeping calm is very important. Lord Shiva used to meditate for hours and is easily the epitome of calmness and that’s what he advocates too.
  • Desires lead to destruction. Shiva believes that desires lead to obsessions which in turn leads to destruction. Never desire more than what you deserve. Be happy with what you have and work hard for what you want to achieve.
  • Respect your family. Lord Shiva is husband to Goddess Parvati and father to Lord Ganesha and Lord Kartikeya. He respected his children and especially wife a lot. Respecting one’s  family is very important for living a successful life.
  • Control your ego and let go of pride. Ego prevents us from achieving greatness. Let go of your pride and control your ego to live a fulfilled life.
  • Everything is temporary. Everything in this world is temporary. Time changes as do we and our choices and desires. It is better to let go of all the ‘moh maya’ and live in the moment happily with what we already have.