Big Fat Indian Wedding: US Suburban Hotels see Bright Spot for Business in it

Renaissance Schaumburg hosted 60 weddings last year in 2015, of which 20 were Indian weddings

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Representational Image. Image source: www.flickr.com
  • With summer weddings witnessing a boost, the suburban hotels have gained much priority
  • An Indian wedding comprising of 400 individuals costs up to $250,000 on an average
  • Chicago is the second city with highest Indian American population

Indian Weddings are indeed ‘Big’ and ‘Fat’! Perhaps, it is one of the expensive celebrations and on an average, weddings for Indian couples have about 400 guests and cost around $250,000, said a report by Indian Wedding Magazine. Due to huge investment and grandeur, that the wedding celebrations bring with it, the suburban hotels are therefore planning to educate their staffs on how to appeal to Indian families.

Earlier the Indian weddings were popular with Indian hotels or event management companies purely a national business, but now this business has spread its wings across the globe and is considered as one of the major businesses across several countries. With summer weddings witnessing a boost, the suburban hotels have gained much priority.

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Even though the grandeur of the Indian weddings bring smile to many, but it gets difficult for many to meet the expenses. Therefore, people belonging to middle class or lower middle class in particular, start saving for the wedding right from the birth of a child. Conditions are precarious in case of a girl child as demand for dowry is rampant in India, even after it is considered as a punishable offence in Indian Law.

Schaumburg Renaissance. Image Souce: Wikimedia Commons
Schaumburg Renaissance. Image Source: Wikimedia Commons

Last Week Seema Jain, director of multicultural affairs for Marriott International, was invited in Renaissance Schaumburg to witness how one can attract more business in this season. A Mehendi artist applied the henna on the hands of the employees, while Jain made them understand about Indian weddings by using some video clips from Bollywood movies. Renaissance Schaumburg hosted 60 weddings last year, of which 20 were Indian weddings, said a report.

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A mehendi artist applying mehendi on a bride. Image source: hdmehndi.blogspot.com
A mehendi artist applying mehendi on a bride. Image source: hdmehndi.blogspot.com

According to US Census, Chicago is the second city with highest Indian American population in the country. An Indian wedding of 1500 people accounts for  $2 million. To help in smooth and easy going functions, there are wedding planners who plans especially for Indian weddings.

Unlike other weddings, an Indian wedding accompanies many functions like Mehendi, Sangeet and others and hence, attracting a good deal of money from the families. A wedding of an Indian Couple attracts 3 times money from that of others.

“A South Asian wedding is actually a production,” quoted Sabrina Hans, who has been planning Indian weddings in the Midwest for more than 15 years to Associated Press. Naturally, huge profit in the business, makes it a luring option for businessmen.

-This article is compiled by a staff-writer at NewsGram.

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  • AJ Krish

    With so many weddings taking place abroad, it is not a wonder that the suburban hotels are adapting to Indian customers and catering to their needs.

  • Aparna Gupta

    Its awesome that our Indian culture is gaining popularity abroad. They should also know about Indian wedding.