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Big Fat Indian Wedding: US Suburban Hotels see Bright Spot for Business in it

Renaissance Schaumburg hosted 60 weddings last year in 2015, of which 20 were Indian weddings

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  • With summer weddings witnessing a boost, the suburban hotels have gained much priority
  • An Indian wedding comprising of 400 individuals costs up to $250,000 on an average
  • Chicago is the second city with highest Indian American population

Indian Weddings are indeed ‘Big’ and ‘Fat’! Perhaps, it is one of the expensive celebrations and on an average, weddings for Indian couples have about 400 guests and cost around $250,000, said a report by Indian Wedding Magazine. Due to huge investment and grandeur, that the wedding celebrations bring with it, the suburban hotels are therefore planning to educate their staffs on how to appeal to Indian families.

Earlier the Indian weddings were popular with Indian hotels or event management companies purely a national business, but now this business has spread its wings across the globe and is considered as one of the major businesses across several countries. With summer weddings witnessing a boost, the suburban hotels have gained much priority.

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Even though the grandeur of the Indian weddings bring smile to many, but it gets difficult for many to meet the expenses. Therefore, people belonging to middle class or lower middle class in particular, start saving for the wedding right from the birth of a child. Conditions are precarious in case of a girl child as demand for dowry is rampant in India, even after it is considered as a punishable offence in Indian Law.

Schaumburg Renaissance. Image Souce: Wikimedia Commons
Schaumburg Renaissance. Image Source: Wikimedia Commons

Last Week Seema Jain, director of multicultural affairs for Marriott International, was invited in Renaissance Schaumburg to witness how one can attract more business in this season. A Mehendi artist applied the henna on the hands of the employees, while Jain made them understand about Indian weddings by using some video clips from Bollywood movies. Renaissance Schaumburg hosted 60 weddings last year, of which 20 were Indian weddings, said a report.

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A mehendi artist applying mehendi on a bride. Image source: hdmehndi.blogspot.com
A mehendi artist applying mehendi on a bride. Image source: hdmehndi.blogspot.com

According to US Census, Chicago is the second city with highest Indian American population in the country. An Indian wedding of 1500 people accounts for  $2 million. To help in smooth and easy going functions, there are wedding planners who plans especially for Indian weddings.

Unlike other weddings, an Indian wedding accompanies many functions like Mehendi, Sangeet and others and hence, attracting a good deal of money from the families. A wedding of an Indian Couple attracts 3 times money from that of others.

“A South Asian wedding is actually a production,” quoted Sabrina Hans, who has been planning Indian weddings in the Midwest for more than 15 years to Associated Press. Naturally, huge profit in the business, makes it a luring option for businessmen.

-This article is compiled by a staff-writer at NewsGram.

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  • AJ Krish

    With so many weddings taking place abroad, it is not a wonder that the suburban hotels are adapting to Indian customers and catering to their needs.

  • Aparna Gupta

    Its awesome that our Indian culture is gaining popularity abroad. They should also know about Indian wedding.

  • AJ Krish

    With so many weddings taking place abroad, it is not a wonder that the suburban hotels are adapting to Indian customers and catering to their needs.

  • Aparna Gupta

    Its awesome that our Indian culture is gaining popularity abroad. They should also know about Indian wedding.

Next Story

Microsoft to hardsell AI to transform Indian businesses

Through the use of remote-sensing data from satellite images, the farmers are given sowing advisories for each climate and also predictions for the prices of crops

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Microsoft to pay $250,000 to help them catch chip bugs. Wikimedia Commons
Microsoft's Sangam is a cloud-based platform. Wikimedia Commons

Microsoft on Wednesday said it would work with 650 Indian vendors to deploy its Artificial Intelligence (AI) solutions for improving and transforming Indian businesses across verticals.

“We are working with our partners to bring AI to all sectors in India, which offers a huge opportunity to create a positive impact in the world over. Our partners will give solutions to solve societal and business problems,” said Microsoft India President Anant Maheshwari at the company’s conference here.

AI will help Indian businesses to grow.

The Indian arm of the US-based tech firm showcased its recent AI solutions at the event on “AI for all in India”, where its partners converged to drive the new disruptive technology. The multinational technology firm is working to “democratise” the AI technology and make it available for all, said Microsoft’s Executive Vice President, Business Development, Peggy Johnson.

“As we discover newer challenges in the world we live in, AI can help us find better and more sustainable solutions,” she said. Through a tie-up with city-based healthcare firm named Forus Health, Microsoft said it has put together its AI-based retinal imaging interface into Forus Health’s digital imaging devices to examine and evaluate a human eye.

Also Read: Microsoft completes renewable energy deal for Bengaluru facility

The AI technology is expected to help in identifying diabetic retinopathy (a complication of diabetes that affects the eye) among diabetic population. Microsoft is also working with other partners and vendors like Indian e-tail major Flipkart, Indian online cab aggregator, Ola, for its automated entertainment system Ola Play among others for AI-based solutions including demand forecasting, fraud detection, customer segmentation etc.

This AI can also predict prices of crops.

The technology is also being put to use to forecast the agricultural output, for which Microsoft is working with the Karnataka Agricultural Price Commission, under the state’s Department of Agriculture.

Through the use of remote-sensing data from satellite images, the farmers are given sowing advisories for each climate and also predictions for the prices of crops such as “toor dal” depending on the output, in advance, thereby helping farmers manage their crops better. Several of Microsoft’s partners are also making use of facial recognition and text analytics solutions, which make use of AI. IANS