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British Airways releases commercial on Indian culture

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New Delhi: British Airways made a commercial having India and its culture as the central theme. The advertisement is based on a true event in which the story is about a new air hostess, Helena and her first visit to India.

The video shows that the nerves and frame of mind she goes through and how she meets an old lady on the flight. Both help each other.

The old lady who was missing her son was taken care of by Helena and as a result of this, she invites her to Hyderabad. Helena goes to her home and witnesses the Indian culture and this experience leaves her mesmerized.

Through the ad, British Airways is trying to woo Indians commuters. It says, ‘Loving India for 125 years’’. While the video is a nice attempt to show the warmth of relationships and culture but it is a way to attract Indians which will directly be beneficial to the business. The advertisement, however, was received positively so far by the public.

Earlier this week British band Coldplay was under fire for the stereotypical representation of Indian culture. (inputs from agencies)

The video of commercial can be seen here

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FIFA World Cup 2018: Indian Cuisine becomes the most sought after in Moscow

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Indian cuisine in FIFA World cup
Indian dishes available in Moscow during FIFA World Cup 2018, representational image, wikimedia commons

June 17, 2018:

Restaurateurs Prodyut and Sumana Mukherjee have not only brought Indian cuisine to the ongoing FIFA World Cup 2018 here but also plan to dish out free dinner to countrymen if Argentina wins the trophy on July 15.

Based in Moscow for the last 27 years, Prodyut and Sumana run two Indian eateries, “Talk Of The Town” and “Fusion Plaza”.

You may like to read more on Indian cuisine: Indian ‘masala’, among other condiments spicing up global food palate.

Both restaurants serve popular Indian dishes like butter chicken, kebabs and a varied vegetarian spread.

During the ongoing FIFA World Cup 2018, there will be 25 per cent discount for those who will possess a Fan ID (required to watch World Cup games).

There will also be gifts and contests on offers during matches in both the restaurants to celebrate the event.

The Mukherjees, hailing from Kolkata, are die-hard fans of Argentina. Despite Albiceleste drawing 1-1 with Iceland in their group opener with Lionel Messi failing to sparkle, they believe Jorge Sampaoli’s team can go the distance.

“I am an Argentina fan. I have booked tickets for a quarterfinal match, a semifinal and of course the final. If Argentina goes on to lift

During the World Cup, there will be 25 per cent discount for those who will possess a Fan ID (required to watch World Cup games).

There will also be gifts and contests on offers during matches in both the restaurants to celebrate the event.

FIFA World Cup 2018 Russia
FIFA World Cup 2018, Wikimedia Commons.

“We have been waiting for this World Cup. Indians come in large numbers during the World Cup and we wanted these eateries to be a melting point,” he added.

According to Cutting Edge Events, FIFA’s official sales agency in India for the 2018 World Cup, India is amongst the top 10 countries in terms of number of match tickets bought.

Read more about Indian cuisine abroad: Hindoostane Cof