Monday March 19, 2018
Home India British Airwa...

British Airways releases commercial on Indian culture


New Delhi: British Airways made a commercial having India and its culture as the central theme. The advertisement is based on a true event in which the story is about a new air hostess, Helena and her first visit to India.

The video shows that the nerves and frame of mind she goes through and how she meets an old lady on the flight. Both help each other.

The old lady who was missing her son was taken care of by Helena and as a result of this, she invites her to Hyderabad. Helena goes to her home and witnesses the Indian culture and this experience leaves her mesmerized.

Through the ad, British Airways is trying to woo Indians commuters. It says, ‘Loving India for 125 years’’. While the video is a nice attempt to show the warmth of relationships and culture but it is a way to attract Indians which will directly be beneficial to the business. The advertisement, however, was received positively so far by the public.

Earlier this week British band Coldplay was under fire for the stereotypical representation of Indian culture. (inputs from agencies)

The video of commercial can be seen here

Click here for reuse options!
Copyright 2016 NewsGram

Next Story

Pentavalent vaccine: Doctors raise red flag

In spite of the data presented in this paper from a large cohort, the authors point out that the evidence is merely circumstantial and not conclusive

the new Hepatitis B vaccine for adults is called Heplisav-B.
India's PV to be reexamined because of its harmful effects. .
  • Pentavalent vaccine was introduced in India six years ago
  • It is since then have been a cause of many deaths
  • Doctors want it to be reexamined before continuing its use

Pentavalent vaccine (PV), that was introduced by India a little over six years ago, doubled the deaths of children soon after vaccination compared to the DPT (Diphtheria-Pertussis-Tetanus) vaccine, according to a new study that calls for a “rigorous review of the deaths following vaccination with PV”.

Health officials have launched a campaign targeting nearly 24 million people with a one-fifth dose of the vaccine. Wikimedia Commons
PV has been cause of many deaths in past years. Wikimedia Commons

Government records show that there were 10,612 deaths following vaccination (both PV and DPT) in the last 10 years. There was a huge increase in these numbers in 2017, which the Health Ministry has promised to study. “The present analysis could be a starting point in the quest to reduce the numbers of such deaths,” authors of the new study say.

The study by Dr Jacob Puliyel, Head of Pediatrics at St Stephens Hospital, and Dr V. Sreenivas, Professor of Biostatistics at the All-India Institute of Medical Sciences (AIIMS), both in New Delhi, is published in the peer-reviewed Medical Journal of Dr D.Y. Patil University.

PV is a combination of the DPT vaccine and two more vaccines against Haemophilus influenza type B (Hib) and hepatitis B. Starting December 2011, PV was introduced into India’s immunisation programme to replace DPT vaccine in a staged manner with a view to adding protection against Hib and Hepatitis B without increasing the number of injections given to infants.

Doctors have raised concerns over these vaccines. Wikimedia Commons
Doctors have raised concerns over these vaccines. Wikimedia Commons

But sporadic reports of unexplained deaths following immunisation with PV had been a matter of concern. Puliyel, Sreenivas and their colleagues un