Monday November 18, 2019
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Chabeel Day: Sikhs mark Guru Arjan Dev’s 410th martyrdom day by serving sweet drinks

This summer, when people will be feeling a little hot and tired, Sikhs will be there to spread positive energy

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Chabeel Day
Chabeel Day is celebrated by serving cool, sweet drinks Image source: napecjalandhar.blogspot.com
  • Chabeel’ is a Punjabi word referring to a sweet, cool, and a non-alcoholic drink
  • Chabeel day is celebrated to remember the martyrdom of the fifth Sikh Guru, Guru Arjun Dev Ji
  • This summer, when people will be feeling a little hot and tired, Sikhs will be there to spread positive energy

For hundreds of years, Sikhs in India have offered chabeel to the general public on hot days, between the months of May and June.

The first ever Chabeel Day is going to be celebrated on June 18th.Chabeel Day is an adaptation of last year’s ‘Chabeel Week’ held by Sikhs across the world. Chabeel’ is a Punjabi word referring to a sweet, cool, and a non-alcoholic drink. This refreshing drink is served to the public to pass on the message that one should be eternally optimistic.

The poster. Image Source:Twitter

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Chabeel day is celebrated to remember the martyrdom of the fifth Sikh Guru, Guru Arjun Dev Ji. Guru Arjan Dev Ji, became the first Sikh martyr in 1606 after he refused to alter the Sikh scriptures as ordered by the tyrannical Mughal Emperor Jahangir, in an effort to curtail the Guru’s growing influence in India. When Guru Arjan Dev Ji refused, he was tortured by being made to sit on a red hot plate, whilst hot sand was poured over him.

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Chabeel Day. Image source: educationnewsline.blogspot.com
Chabeel Day. Image source: educationnewsline.blogspot.com

He asked the Sikhs to accept God’s will as sweet instead remembering this event through mourning. Therefore, Sikhs changed negativity into positivity by turning an attack upon them into a chance to serve others. Sikhs honor the Guru’s burning by cooling everyone else. This is Chardi Kala.

Chardi Kala translates to ‘ever-rising spirits.’ It dictates that one should be eternally optimistic as a sign of their contentment with the will of God, even during the times of adversity.

This summer, when people will be feeling a little hot and tired, Sikhs will be there to spread positive energy.

-prepared by Ajay Krishna of NewsGram. Twitter: @ajkrish14

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  • Vrushali Mahajan

    I really liked the motive of this day, ‘to be optimistic eternally.’ This is a very good initiative, and knowing that it is celebrated by Sikhs all over the world is even more delightful. I’d really like to have Chabeel one day or the other!

Next Story

Vietnamese People Grow More Nuanced, Just Like Their Drinks

Vietnamese People have always been nuanced with different kinds of drinks- soda, bubble tea and many more

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Vietnamese, drinks, fond, nuance, consumption
Vietnamese who used to drink coffee or cola now have far more beverage options to choose from. VOA

To see how much the consumer has changed in Vietnam, look no further than what he drinks: soda or bubble tea. Vietnamese People have always been nuanced with different kinds of drinks.

Coca-Cola was one of the first foreign investors in Vietnam, selling in wartime and in a postwar period when many foreign companies stayed away amid a trade embargo.

These days it is not an American soft drink brand that has captured the imagination of Vietnamese drinkers, but bubble tea, brought in by a range of Asian companies, from Taiwan to Thailand. Bubble or boba tea, a sugary milk tea known for its tapioca balls, can come in endless flavors, such as strawberry, matcha, or cacao, and combined with balls of tapioca, jelly or sweet beans. The drink is decidedly more complex than soda, and increasingly, so too is the Vietnamese shopper.

This goes far beyond drinks. It used to be that foreign companies entered Vietnam to sell the basics: fast moving consumer goods, such as bags of instant noodles or paper towels. But as Vietnam moves toward a more consumption-based society, foreign investors are responding to a desire for a greater variety of products and services.

Vietnamese, drinks, fond, nuance, consumption
Businesses are working to meet the changing tastes of shoppers in Hue and across the rest of Vietnam. VOA

“[M]ore international brands are entering Vietnam than ever, thanks, in part, to the liberalization of Vietnam’s regulatory and social environment,” Colliers International Research, a real estate services company, wrote in its first quarter analysis of the Vietnam market. “This increase in brands will entice consumers to spend more … with the shift from solely retail-focused to more comprehensive entertainment experiences.”

Bubble tea, after all, is not just a drink but a social experience, seen as a more fun, colorful way for people to get together than over the traditional coffee.

Other kinds of businesses, like boxing gyms, pet shops and cosmetics stores, are starting to appear, too, and with foreign investor backing. It seems every week there is a new storefront popping up, hoping to cater to the Vietnamese shoppers’ changing tastes. The new businesses are engaging in lines of commerce from Japanese whisky bars to stores for birthday party paraphernalia, that did not exist in the Southeast Asian country even a decade ago.

Vietnamese, drinks, fond, nuance, consumption
New businesses like exercise centers, from the all-encompassing gym to the boxing or yoga studio, are popping up around Vietnam. VOA

Vietnamese citizens are earning more, and they are ready to spend it. A survey by Nielsen Vietnam, a market research company, indicated consumer confidence rose 7% in the first quarter of 2019 compared with the last quarter of 2018.

“This significant increase of consumer confidence indicates that consumers continue the positive” sentiment, said Nguyen Huong Quynh, managing director at Nielsen Vietnam.

“Manufacturers and retailers need to capture the latest trends in the consumer market and need to act faster to respond to the evolving needs of consumers,” she added.

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The changing behavior extends past the biggest cities of Hanoi and Ho Chi Minh City. In the central beach town of Da Nang, for example, the changing appetite of consumers is drawing ever more types of business.

“A great deal of international retailers are planning to penetrate the local market to introduce their products to tourists and local customers in Da Nang and enhance their brand image in Vietnam,” the Colliers analysis said. (VOA)