Concluding the Era of BS-III Vehicles, Auto Companies allure Customers with “Unheard Discounts”

The ban has impacted over 6.71 Lakh two-wheelers out of 8 Lakh BS-III vehicles. The dealers are coming out of unheard schemes and discounts to prompt the sale as much as possible before the deadline

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Bikes in a showroom. Image courtesy: Wikimedia commons

New Delhi, March 31, 2017: The Supreme Court’s order banning the sale of BS-III vehicles from April 1 has led the automobile Industry into a frenzy. Auto dealers and manufacturers are offering bumper discounts on soon-to-be obsolete models.

The ban has impacted over 6.71 Lakh two-wheelers out of 8 Lakh BS-III vehicles. The dealers are coming out of unheard schemes and discounts to prompt the sale as much as possible before the deadline, Indian Express reported.

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Highest discounts are on two-wheelers, with Hero MotoCorp, Honda Motorcycles and Scooters India and TVS Motor Company leading the line with discounts ranging between Rs 3,000 and Rs 22,000.

Market Leader Hero MotoCorp, with the biggest BS-III stock (2,97,577 units) was giving a refund of Rs 12,500 on scooters, Rs 7,500 on premium bikes and Rs 5,000 on different models on Thursday.

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With the second biggest stock (2,25,599 units), Honda Motorcycles is giving a flat cash back offer of Rs 22,000 on its BS-III scooters and motorcycles.

TVS is offering discounts across its entire range up to Rs 20,150. Suzuki is offering discounts and offers up to Rs 5,000 while Bajaj is offering discounts ranging from Rs 3,000 to Rs 12,000, both on select models.

Bajaj Auto also offered discounts and free insurance on its different models, starting from the entry level Platina to Pulsar RS200 in the range of Rs 3,000 to Rs 12,000 along with free insurance.

“If there are any unsold inventory left, we have the possibility to export as we are a big exporter to around 70 countries across the world,” Bajaj Auto President (Business Development & Assurance) S Ravikumar told PTI.

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These discounts, however, are only available till March 31, according to dealers. Analysts say these discounts will not help exhaust the obsolete stock.

“They can help close customers who walk in. But they cannot attract enough of them inside showrooms,” said John K Paul, president, Federation of Automobile Dealers’ Associations, adding that the discounts might not apply in the case of commercial vehicles.

-prepared by Ashish Srivastava of NewsGram Twitter @PhulRetard

 

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