Monday December 11, 2017

Credihealth startup: A step towards betterment in healthcare sector

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By Ila Garg

Credihealth, as the name suggests, aims at bringing credibility to the healthcare sector in India. The firm has a dedicated website, complete with an interactive chat column wherein they invite people to talk and discuss their health issues free of cost with the experts. Apt to today’s lifestyle, Credihealth is designed to give deeper insights into medical facilities to the patients so that they can understand themselves in a better way.

The patients can go through the profiles of the specialties and this way they can build their trust. It aims at bridging gaps between the doctors and patients by bringing them close to each other. The team of founders comprises successful business leaders and career professionals.

Ravi Virmani, an alumnus of XLRI Jamshedpur, was the COO of Max Healthcare before founding Credihealth. Gaurav Gaggar is a successful Chartered Accountant, investment banker, and e-venture co-founder. Saurabh Uboweja, an alumnus of IIM Calcutta has been running India’s first truly holistic brand consulting and design firm, Brands of Desire. Piush Kumar owns an investment office called Hausela which aims at funding startups in the digital technology space.

NewsGram interacted with Ravi Virmani to know Credihealth closely:

CredihealthTeam

Ila Garg: How does credihealth works?
Founder Ravi Virmani: Credihealth helps navigate through the complex healthcare system. It offers an easy-to-use website with the options to search, compare and select doctors, hospitals and treatments providing the relevant solutions. You can send your query on the website or request a call back from our team of in-house doctors. Based on your choice of doctor, the team member schedules your appointment. We support you throughout your hospitalization journey, regularly following up after the procedure for post-op care or rehab.

IG: What are the basic aims of this startup?
RV: We aspire to leverage technology to expand the healthcare boundaries, by enabling access to healthcare, which includes –
(i) Information – Hospital and Doctor Credentials, Procedures, Treatments, Feedback, and healthcare content for the common man;
(ii) Ensuring Delivery – Credible partner to support the patient through the entire experience of their hospital journey.

Our overarching goal is to start the Right Cost Movement, bringing transparency to healthcare where the aim is to empower people to make informed healthcare decisions, by way of verified reviews, price comparisons, multiple treatment options and a belief that now there’s a better way!

IG: How is credihealth different?
RV: Credihealth is the first omni-channel player in the hospitalization / inpatient business in India that allows a patient to compare and select doctors, hospitals, treatments and cost options from the comfort of his home.

• People from different parts of the country and abroad can now easily access information on experts and treatment options from thousands of miles away. To give you a real time instance, we currently have 8 liver transplant patients from across the globe who will be getting treatment done in New Delhi, Mumbai and Bangalore through Credihealth. We are broadening the accessibility to healthcare world-wide.
• The Credihealth blog is a first-of-its-kind health blog in India that features over a thousand comprehensive articles explaining symptoms, treatment methods and prevention from several diseases, hundreds of exclusive doctor interviews and patient experiences. CrediHeroes – another initiative, is a platform for cancer patients to share their stories of courage.
• We are the only healthcare website in India to have over 250 exclusive doctor interviews and patient feedback.

IG: How will it benefit the patients?
RV: Credihealth essentially helps patients in the following ways –

Discovery & Search (Online): Provides extensive information on their website & blog to help users make an informed decision on their treatment

Quality & Trust (The Personal touch): A user can ask for a call-back to clarify any additional queries / doubts and discuss options with a team of operations executives to decide the best way forward

Convenience (Offline): Project manage the entire hospitalization process for the user /patient through to post-op care

IG: Is it free to use or you charge a fee?
RV: Credihealth.com is a completely free portal. We do not charge our patients any fee. Since we are a source of patients, our main source of revenue is from ‘market development’ fee from hospitals. After an initial Proof of Concept in 2014, we have been able to earn Credi revenue through this medium.

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IG: Are the doctors willing to talk in detail with the patients online?
RV: We have a team of in-house doctors that cater to patient problems via online chats and emails. Occasionally, Credihealth conducts live chat sessions with famous doctors to answer questions via chat and social media. On a similar note, we also have several Facebook communities that welcome doctors to answer intricate health issues on these groups.

IG: What if an immediate help is required? Do you have any means to provide immediate attention?
RV: We do not provide immediate emergency help at the moment. We do, however, connect patients in need of immediate medical help to the emergency department in the concerning hospital.

Apart from the conventional approach, the Credihealth team is creating health awareness on social media giants too. They are active in engaging youth through Twitter, Instagram, and Facebook groups. These groups are created to spread health awareness in addition to cater to people sharing their intricate health issues, doubts, and experiences.

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Women can Boost their Working Memory with Hormone Therapy

Benefits of oestrogen therapy in women.

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oestrogen therapy can increase working memory under stress
oestrogen therapy can increase working memory under stress. wikimedia commons

New York, Nov 5: Undergoing a type of hormone replacement therapy — used for menopausal treatment — may help protect as well as improve working memory for some women as they age, according to a new study.

Hormone replacement therapy uses female hormones – oestrogen and progesterone – to treat common symptoms of menopause and ageing.

The findings showed that women taking oestrogen-only therapy had lower levels of the stress hormone cortisol and performed better on tests of “working memory” following exposure to stress compared to women taking a placebo.

“Our study suggests that oestrogen treatment after menopause protects the memory that is needed for short-term cognitive tasks from the effects of stress,” said lead author Alexandra Ycaza Herrera, a researcher at the University of Southern California – Davis.

To measure the effect of oestrogen therapy on working memory under stress, the team recruited 42 women with an average age of 66.

Half of the postmenopausal women had been on estradiol — a type of oestrogen therapy — for approximately five years, while the others had received a placebo.

The researchers, in the paper published in the Journal of Clinical Endocrinology and Metabolism, collected saliva to measure the women’s levels of cortisol, oestrogen, and progesterone.

They also ran a test of working memory called a “sentence span task”, in which the women were each given a series and then asked whether each sentence made sense. They also were asked to recall the last word of each one.

While women receiving oestrogen therapy had a smaller increase in cortisol and showed no decrease in working memory function, even after being exposed to stressful situation, those taking the placebo experienced a spike in cortisol levels as well as demonstrated a decrease in working memory function.

Previous studies have pointed to potential health risks — the Ahigher risk of breast cancer, heart disease, stroke and blood clots — of the treatment.

Thus, Herrera noted that “hormone replacement therapy may not be right for every woman, but women need to be able to have the conversation with their doctors”.(IANS)

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Drop-dead (to become) Gorgeous? How Social Media Corrupts our Definition of Body Image

Researchers believe that social media platforms like Twitter, Facebook and Instagram are even more harmful than stipulated websites in support of anorexia due to the increased accessibility and wider target audience of as these mediums.

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Anorexia is not photogenic. Instagram

New Delhi, November 1, 2017 : I have grown up as a conscious kid; hours spent looking at pictures of strangers with perfectly toned bodies have been like an everyday ritual, carried out religiously, day after day. But thankfully, my fascination for the ‘ideal’ body that ruled the internet never materialized and it was not long before I became happy in my own skin.

Years later, I look at my 12 year old sister, who wishes to consume only watermelon juice because that’s what her favorite blogger does too, to maintain her fit body. She is my teenage sister’s ‘#fitspo’, she proudly announces.

Just a young teenager, where is she getting all this information from, you’d wonder.

The answers is; everywhere!

We are all chasing unrealistic expectations when it comes to our body image, courtesy the enormous content we consume over different social media.

Social media has completely radicalized the way we see body image- ourselves and other people, and transformed the way we interact with the larger society.

If analyzed duly,
aren’t we all seeking validation
on the internet at the
expense of a ‘like’?

You can never be sure which side you will be on – messages on social media can spread self-hatred, animosity, encouragement, joy and a myriad of other emotions. It is like this that movements have created not just ripples but waves on the social media; some positive while others more damaging than we are prepared to handle.

People are constantly being bombarded with pictures of the body image that is ‘goals’, the ‘ideal’ body; photos and videos of people dieting and exercise have become a part of mainstream generation, so much so that the hashtag fitspo is one of the most used hashtag of the present times.

This increased proliferation of the ‘ideal’ body image often has people comparing themselves to images of strangers and people online, hoping to be more like them.

We are at a phase of life when
images of strangers’ bodies and lifestyles not only affect but govern our lives-
in ways that may be far beyond
our expectations.

According to a study published in October, it was revealed that an increasing number of people are celebrating extreme thinness on various social media accounts. The research, carried out by researchers at University of Exeter, shed light on the hundreds of users, especially women, who were praising anorexic bodies on Twitter and Instagram under the umbrella term ‘thinspiration’.

The Research

Researchers analyzed 734 images that were posted on Twitter, Instagram and We Heart It with indicative hashtags- #thinspiration, #bonespiration and #fitspiration.

body image
An anorexic model. Pixabay

 

The images that came under the scanner were selfies taken by girls, boasting about their withered bodies by highlighting their protruding collar bones, spine, rib cage and hip bones.

It was revealed that an alarming amount of content online is dedicated to glorifying such shrunken bodies, plagued by eating disorders.

Shockingly, the researchers found that every shared image was complimented alongside proud captions boasting about the calories they had consumed that day, or how they ‘totally rock a thigh gap’.

 

 

The Instagram Effect

I remember being in school when the entire ruckus about a thigh-gap gained momentum. After almost 5 years, I am a 22 year-old adult now, and the world continues to rave about the thigh-gap.

Different eating orders, even umbrella terms like “Pro-Ana” and “Pro-Mia” that were essentially aimed at promoting anorexia and bulimia as an ideal lifestyle choice, are not new. However, the only difference is the dangerously new breeding platform that social media has provided to these hazardous body image campaigns.

Researchers are convinced that social media platforms like Twitter, Facebook and Instagram are even more harmful than stipulated websites in support of anorexia due to the increased accessibility and wider target audience of as these mediums.

Not very surprisingly, the Bonespiration movement has now become rampant – easily accessible with hashtags like needtobethin, thinspiration, fitspo, etc, pro-eating disorder and a specifically shrunken body image content drive this campaign on almost all social media platforms.

According to Claire Mysko, spokesperson for the National Eating Disorders Association, “Thinspiration is content that promotes weight loss but often in a way that actively glorifies eating disordered behavior and thoughts.”

#Thinspo and #Fitspo And Eating Disorders

#Thinspo :  The thinspiration or the thinspo movement has an enormous presence with almost all bloggers and models using it as a hashtag in their posts. Although thinspo does not categorically promote eating disorders, it is dominated by images of unrealistically (and dangerously) thin women (and sometimes men), who portray themselves as the ideal body image; an inspiration for people to lose enormous amounts of weight.

#Fitspo : The fitspiration, or fitspo hashtag initially emerged as a counter movement to thinspo by promoting healthy eating and working out culture but it is popularly believed that the movement makes use of equally unrealistic and hence dangerous imagery.

body image
Fitspo can loosely translate to being obsessed with healthy eating and working out. Pixabay

These extreme behaviors foster unhealthy expectations in the minds of individuals who then begin to seek impossible results from their diets and exercise plans to look like the ‘ideal’ bodies that rule the internet.

Various researches are known to have noted that constant exposure to such content psychologically affects users.

According to another study published in January by researchers at University of Adelaide (Australia), it was found that women posting ‘fitspiration’ posts on Instagram are at a greater risk of suffering from eating disorders.

Additionally, anorexia nervosa reports nearly 10 per cent mortality rate, thus being the most dangerous psychological disorder. People who do not die from anorexia can still suffer health effects like loss of bone mass, damage to heart, and withered immune system.

In 2012, Instagram had banned the use of five hashtags “thinspiration”, “imugly”,  “anorexia”, “proana”, and “thighgap”.

However, that did little to no help as propagators of these body image hashtag trends look for alternate spellings or combinations of words that are close to the original and can convey similar meanings. You would be surprised to know that despite the ban, there continue to be more than 1,44,000 posts tagged #bonespo on Instagram to date.

body image
Notice the variations in spelling, following the ban of the hashtag thinspiration. Instagram

Is There No End?

Social media has garnered a lot of criticism for such gregarious body image content that propagates unhealthy behaviors and attitudes, because of which some social media sites have updated their guidelines and instructed users to strictly not post content promoting self-harm in any manner, doing which can lead to dismissal of their accounts. However, how practical is it to monitor the billions of posts that are shared on a daily basis?

While several hashtags like #pro-ana or #pro-mia have been banned by social media vigilantes, several users continue to post #thinspiration content with new hashtags that haven’t been recognized by the social media police.

Certainly, this has emerged as an online epidemic, now beyond the realm and control of social media.

Approach to Recovery

Every coin as a flip side.

Social media platforms also combine pro-recovery groups that make use of hashtags that people seeking a way out search for.

“It is like an intervention”.

– Claire Mysko,
                     director of programs,
the National Eating Disorder Association (NEDA), USA

Individuals seeking recovery from an unhealthy lifestyle or anorexia can connect with people who have been affected by similar notions of an unhealthy body image and eating disorders and receive comments of encouragement from all over the world – the warmth and the support are literally like getting a virtual hug.

Instagram has also now installed a filter that offers support every time a user searcher for similar dangerous words like anorexia.

body image
Support filter on Instagram. Instagram

~  NewsGram supports all things healthy.  

We urge you to go online and have a look yourself at all the ‘thinspiration’ posts. They tend to glamorize anorexia and promote frail models and starvation, ignoring their health and well being.

Anorexia is not photogenic.

Anorexia is not glamorous. Not from the outside, definitely not from the inside.

 

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India’s pink army: Bringing healthcare to doorsteps of deprived

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In a country where quality healthcare remains a privilege of the rich and influential, a silent army of women, clad in pink sarees, work tirelessly and selflessly to make basic healthcare facilities accessible to those who live on the margins of the growing Indian economy, particularly in the country’s vast rural hinterland.

Barely getting time to sleep as calls for help keep coming round the clock, this pink army — as they are popularly known — is the backbone of the primary healthcare in India’s 600,000 villages, providing a connect between the community and the inadequate public health system. These are the trained female community health activists — called Accredited Social Health Activists (ASHA) — under the National Rural Health Mission (NRHM) of the Indian government.

Instrumental in bringing down the infant mortality rate from over 50 deaths per 1,000 live births in 2005 (when ASHA was launched) to 34 deaths in 2016, these women provide information to people in rural areas about health, sanitation and nutrition; conduct ante-natal and post-natal checkups; assist women during their deliveries, deliver polio vaccines and conduct health surveys.

With many of them mothers themselves, they often take along their children to the clinics at unearthly hours because they can’t leave them behind at home.

Clad in the trademark pink saree, her work uniform, state health worker Godavari Anil Rathore, 23, a resident of Kalaburgi, Karnataka, about 623 km north of state capital Bengaluru, is one of the youngest employed as an ASHA.

“When I was a kid, I remember how my aunt had a baby and lost it just within two months. The baby had contracted malaria after she was born, and my aunt couldn’t bear the pain,” Rathore told IANS.

“It’s an unimaginable pain not to be able to save your own baby, which is one of the reasons why I decided I should help women,” she said.

Rathore has helped over 100 women in her district in delivering healthy babies over the last three years that she has been working as an ASHA.

“It makes me extremely happy looking at women living in the remotest parts of the country with not much money to focus on their health giving birth to healthy children.

“Even though it means that we work an average of 12 hours each day, taking health surveys, carrying out polio drives, assisting pregnant women from the district I live in — right from medical checkups during pregnancy, to the delivery, then getting the baby all the vaccinations, and in the end receiving only about Rs 1,500 for a month.”

Rathore said that every woman she works with “becomes family to me, even if they need me at 3 a. m., I’m there.”

For many Indian villages where hospitals aren’t accessible easily, 860,000 ASHAs across the country (according to the Ministry of Health and Family Welfare, 2014) are the only ray of hope in providing medical assistance to thousands of people, and have been working extensively on eliminating polio and malnutrition among infants.

Making sacrifices every day to build a healthier society, these women find it hard to even make ends meet, earning a paltry sum for their services. Over 15,000 ASHAs from Karnataka staged a protest last month at Freedom Park in the heart of the city for a better remuneration from the state so that they could live with dignity.

Rathore, like many other ASHAs, barely sleeps, as calls for help keep coming in from pregnant women round the clock, after a long day of delivering polio vaccines or conducting health surveys. Many a time, she can’t leave her two-year-old girl, Lakshmi, behind at home and takes her along.

“Sometimes, I feel I’m raising my child within clinics with my husband not being at home all the time. But I am glad she’s growing up learning to be empathetic, knowing that as humans we must be able to help one another without any hesitation,” said Rathore with a smile.

ASHAs take pride that they’ve managed to get their communities talking about health and hygiene.

“We are overwhelmed to see people in villages pay attention to sanitation and building their toilets and purifying their water, which they earlier didn’t care much for. These are very important when we talk about health,” Rathore explained.

With every right to quit their difficult job, the women say they continue on because the power to be a part of the birth of a healthy life is unparalleled.

Geetha B, 31, from Ballari district, has been an ASHA for nine years now. A mother of two boys, she takes the responsibility of overseeing the health needs of over 1,500 people in Hariginadone village in Ballari district seriously.

“My vision is always towards making the village a better place. I would have assisted at least 300 women in these nine years in their pregnancies and now I see the kids going to school within the village, children I would have helped while growing up to be healthy. It fills me with happiness each time.”

“Pregnancy comes with a hope for every family. Our job satisfaction comes from seeing their dreams come true, in helping India’s next generation grow up healthy.”

A mother of five children, 35-year-old Nagomi K. from Raichur district, about 400 km to the north of Bengaluru, has seen ASHAs help in transforming the villages in the district over the past 12 years that they have been working.

“In many villages, the women are blamed if something happens to the baby. They have to live with guilt that it was their fault that the baby was born prematurely,” Nagomi told IANS.

With their constant visits to the villagers’ homes for checkups, men also tend to learn from them about their wives’ health, which doesn’t happen in healthcare centres, where the men are just asked to wait in the waiting rooms, she said.

“Even though many don’t recognise the work we do, we are trying to act as bridges involving both man and a woman when it comes to a pregnancy, and having villagers lead better lives in general with better health.”

“A lot of times I assist women who cannot even afford a strip of medicine. That’s when I give them whatever money I have so that the health of the community is never compromised,” Nagomi said.

As Karnataka State ASHA Workers’ Association Secretary D. Nagalakshmi puts it, “These women are the lifelines for our country in letting those who cannot access medical help get every kind of support. They must be credited with raising a majority of India’s next generation.”

Each of the 37,000 ASHAs in Karnataka are working despite severe hardships and have some moving stories to tell, but they don’t hesitate to make any sacrifice in building a healthier country, she said.

India ranks 131 among 188 countries on the Human Development Index (HDI) 2016 released by the United Nations Development Programme (UNDP). India was placed behind countries like Gabon (109), Egypt (111), Indonesia (113), South Africa (119) and Iraq (121) among others. The government is working towards improving this rating by creating competition between states to perform better on key social indicators like infant mortality rate, maternal mortality rate and life expectancy.

(This feature is part of a special series that seeks to bring unique and extraordinary stories of ordinary people, groups and communities from across a diverse, plural and inclusive India and has been made possible by a collaboration between IANS and the Frank Islam Foundation. (IANS) Bhavana Akella can be contacted at bhavana.a@ians.in) By Bhavana Akella