Tuesday October 16, 2018

Fez music fest in Morocco pays homage to India

The festival features various Indian musical styles and numerous renowned artists' names

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Fez (Morocco), May 11 :The quaint Moroccan city of Fez, one of the world’s oldest cities, came alive to the sounds of India as dozens of Indian artists performed across the city as part of the 22nd edition of the Fez Festival of World Sacred Music 2016, which has India as a guest of honour this year.

The event saw Indian artists hosting wonderful shows ranging from playing music, singing and dancing on Monday evening at different locations in Morocco’s second largest city.

Various shows were performed at locations such as Boujeloud Cinema, Dar Adiel and the Prefecture Hall as well as Janan Sabil Gardens.

The festival features various Indian musical styles and numerous renowned artists’ names.

The opening show was a Hindustani classical music performance “Raga” and the artists came from Kolkata, Chennai, Mumbai, Jodhpur and Jaipur, to showcase their talent for the first time in Morocco.

The Fez concert featured a performance by a group of young children from Rajasthan whose stories sounded like a movie story.

The festival management invited the Rajasthani artists to perform in Fez concerts, to support them and pay tribute to their art. The management has produced a short film about their lives.

Alain Wieber, artistic director of the festival, said that “The film depicts their present and past lives, their reality, and the villages from where they came, and their music.” He noted that “The musical genre they perform was on the verge of extinction, if they had not made any efforts to keep it alive.”

The film relates the story of three children who were born in a Rajasthan village and inherited their art from their families. It is the story of the three children whose lives revolved around music since they were born. So they did not go to school and did not learn anything, but remained clinging to one goal — which is to keep up their music and to deliver it to the largest possible audience.

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According to the filmmaker: “The goal of the film is to show the origin of the music they play and how it evolved.” He added: “Despite all circumstances, they continue to sing, day and night, with their fathers, passing on their art from one generation to another.”

She explained that “featuring this kind of music in Fez festival would create new tastes among the young audience.”

Indian artists recognized worldwide, such as Parvathy Baul, Rageshri Das from Benares or the dual Shashank Subramaniam and Rakesh Chaurasia, flute musicians from Chennai and Mumbai, held a series of performances, in addition to the show of surbahar and sitar player, Irshad Khan.

Moroccans are very fond of Indian music, culture and cinema. In fact, the country celebrated 100 years of Hindi cinema at the 12th Marrakech International Film Festival in November 2012, hosting Bollywood biggies like Amitabh Bachchan, Shah Rukh Khan and other Indian stars. The Marrakech festival honour came much before Bollywood held its own event to honour Hindi cinema.

Fez, with a population of 1.1 million, is one of the oldest cities in Morocco, founded in 808 AD. (IANS)

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Actress Alia Bhatt To Be The Face of Nokia Phones in India

The Nokia phones print campaign with the actress went live on October 12 to mark the festive season

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Alia Bhatt, Wikimedia

Finnish company HMD Global that manufactures and markets Nokia smartphones on Monday roped in Bollywood actress Alia Bhatt as the face of Nokia devices in India.

“We are really excited to have Alia Bhatt as the face of Nokia phones. I am confident that in the coming together of Nokia phones and Alia Bhatt, we will further enhance the excitement around our new launches for our fans,” Ajey Mehta, Vice President and Country Head-India, HMD Global, said in a statement.

The new festive campaign with Bhatt takes an affectionate and light-hearted look at the unique role played by a young person (and her Nokia smartphone) in making Diwali celebrations with her loved ones truly special, the company added.

Alia Bhatt
Alia Bhatt face of Nokia phones in India. Wikimedia Commons

The Nokia phones print campaign with the actress went live on October 12 to mark the festive season.

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“The young generation is relied upon by their loved ones for so many things that they do with just a few clicks on their phones — from paying a bill to capturing memories. This insight is at the core of our campaign and helps make Nokia phones relevant for these young consumers,” Mehta added. (IANS)

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