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GPS based tracking system in houseboats: Kerala

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GPS

Thiruvanthampuram: A global positioning system (GPS) is soon going to be rolled out by the Kerala tourism in order to develop a safety management system for the houseboats in the state.

There will be a Geographic Information System (GIS) to track the houseboats. For the emergency situations, there will be SOS/panic buttons and to prevent route violations, the route taken by a houseboat will be geofenced.

A state government undertaking, Keltron-iTac, a vehicle tracking and fleet management solution by Keltron, will be used to track houseboats and ensure the safety of the tourists and crew. The project has been sanctioned by the government and an allocation of Rs 1.60 crore has been made for the implementation of the tracking system. The system has to be implemented within 12 months, official sources said.

“The facility will be first rolled out in 500 houseboats. The application is being updated for houseboats”, SP Gopakumar, project manager of Keltron said.

A GPS mobile unit with GPRS module and internal battery will be installed in each houseboat which will provide additional power up to six hours. The installation will cost Rs 8,000.

The spatial information and the geographical coordinate data of the houseboat will be captured by the GPS module. It will send the information to the control room in Keltron’s Karakulam unit via the internet.

“When the houseboat will turn beyond a particular angle, a tilt sensor will sound an alert. We are yet to decide whether a panic button would be provided to both the crew and the travelers”, said V Vijeesh, project manager of Keltron.

(Inputs from agencies)(Picture Courtesy:houseboats.itsgroups.in)

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Kerala Tourism to organise promotion event in Abu Dhabi to attract cash-rich Arab Travelers

Kerala Tourism Department, along with retail chain Lulu is about to organise an event at Mushrif Mall, Abu Dhabi, to appeal to Arab tourists

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Kerala tourism, Wikimedia

Thiruvananthapuram, Feb 18, 2017: To attract cash-rich Arab travelers, the KeralaTourism Department along with retail chain Lulu Group, is organising a four-day ‘Explore Kerala@ Abu Dhabi’ event from February 22.

“Considering tourist arrivals to Kerala from the Middle East, UAE is the second biggest market after Saudi Arabia. KeralaTourism has identified the potential of the ever growing UAE tourism market,” said State Minister for Tourism Kadakampally Surendran.

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According to Kerala Tourism figures, in 2015 more than one lakh tourists from the Middle East visited Keralaand it included 71,500 from Saudi Arabia 20,000 from the UAE and 17,924 from Oman.

The event, being conducted at Mushrif Mall in Abu Dhabi, will also feature colourful cultural performance including Kathakali, Mohiniyattom, Theyyam and Thayambaka.

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Head of Lulu group, Keralite businessman M.A. Yusuf Ali said they will engage in promotion of KeralaTourism at all their Lulu Hypermarkets and shopping malls in the Middle East.

Leading tourism players from Keralawill show case their products in the event which will be inaugurated by Executive Director of Abu DhabiTourism Sultan Hamad Al Mutawa Al Dhaheri, Indian Ambassador to UAE Navdeep Suri, among others. (IANS)

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Replicas of Kerala’s Famed Snake Boats Win World Travel Market (WTM) 2016 London Award for Best Stand Feature

This edition of WTM featured 5,000 exhibitors from 182 countries

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Vallam Kali (snake boat race) Flickr

Thiruvananthapuram, November 9, 2016: Replicas of Kerala’s famed snake boats, showcased at the Kerala Tourism pavilion at the World Travel Market (WTM) 2016 in London, have been adjudged the “Best Stand Feature”.

The three-day event ended late on Wednesday.

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The stand featured three vibrant and visually appealing replicas of the snake boats along with images and a video of a “Vallam Kali” (snake boat race) that takes place on the Punnamada Lake near Alappuzha, in Kerala.

Spread over 120 square metres, the pavilion wooed curious visitors to take a closer look at the show-pieces.

The judges noted that the snake boats made them “want to go to Kerala just to see that in action”.

“The award and response to our stand is a reflection of Kerala’s stature on the world tourism map,” said State Minister for Tourism A.C. Moideen.

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“Tourism remains one of the most important sectors for Kerala and we are keen to develop the potential of the state further by catering to foreign tourists through such prestigious events,” he added.

This edition of WTM featured 5,000 exhibitors from 182 countries.

Union Minister of State for Tourism and Culture Mahesh Sharma and Union Tourism Secretary Vinod Zutshi were among those who visited the Kerala Tourism stall.

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“The snake boats are synonymous with Kerala and have once again showed why they are a big attraction among visitors to the state from across the world,” said V. Venu, Kerala Tourism Principal Secretary, who led the Kerala delegation besides participating in a roundtable interview chaired by BBC presenter Aaron Hazelhurst to mark WTM Responsible Tourism Day.

Kerala received 1,66,792 tourists from Britain last year, accounting for 17 per cent of the total foreign tourist arrivals to the state. (IANS)

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Kerala tourism’s snake boat pavilion wins in Madrid

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Thiruvananthapuram: Kerala Tourism’s pavilion themed on the famous snake boat race has bagged an award in the destination category along with Mexico, Japan and Nepal at FITUR, the second largest travel and tourism fair in Spain.

The Kerala pavilion won the best stand award for design, communication and professionalism at the 36th edition of the five-day FITUR that ends on Sunday.

The event was attended by 9,500 companies from 165 countries.
The Kerala pavilion, which was adorned by two replicas of the snake boat, was one of the most-photographed pavilions.

“The award for our pavilion is a huge honour for our state,” said Kerala’s Tourism Minister A.P. Anil Kumar, who led the state delegation at FITUR.

Four co-exhibitors, representing the state’s private tourism and hospitality sector, took part in the pavilion, built on a 60 square metre area.

The pavilion was conceived and designed by Stark Communications, the marketing agency of Kerala Tourism and executed by art director Sabu Sivan and his team.

Kerala Tourism’s principal secretary G. Kamala Vardhana Rao termed it a “significant international honour bestowed at the world’s second most important travel and tourism industry event”.

FITUR, organised by Madrid’s trade fair organisation or IFEMA (Feria de Madrid), was held at the IFEMA Convention Centre, one of the biggest exhibition grounds in the world. (IANS)