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Most Tweets about Plastic Surgery are about Celebrities, only a few are by Credentialed Plastic Surgeons : Study

Only six per cent of tweets about plastic surgery were actually made by plastic surgeons while 70 per cent were posted by the public

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London, November 30, 2016: Most of the tweets about plastic surgery are about celebrities while only a few of those are posted by credentialed plastic surgeons that offer evidence-based information, a study has revealed.

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“Twitter provides a great opportunity to engage with and educate patients and the public about plastic surgery, but all too often, the conversation is dominated by celebrity gossip and marketing by practitioners who are not Board-certified plastic surgeons,” said lead researcher Olivier Alexandre Branford from The Royal Marsden Hospital, London.

The researchers analysed 2,900 tweets — including the words “plastic surgery” — and found that only six per cent of tweets about plastic surgery were actually made by plastic surgeons while 70 per cent were posted by the public.

While the researchers believe that Twitter “may be the best-suited platform to fulfil the role of public education and engagement,” the study reveals that a high percentage — 37 per cent — of tweets with hashtag “PlasticSurgery” by plastic surgeons were self-promotional.

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It also noted that only five per cent of tweets included the “PlasticSurgery” hashtag.

The report, published in the journal Plastic and Reconstructive Surgery, found that 50 per cent of the tweets were about celebrity plastic surgery while 44 per cent were about aesthetic surgery.

Only a few posts provided information about the basic science of plastic surgery, patient safety issues or topics related to reconstructive surgery.

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The researchers suggested plastic surgeons to reclaim plastic surgery from the tabloid press, celebrity gossip and cosmetic quackery in the interests of public safety and quality outcomes. (IANS)

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Twitter Bans Russian Security Firm Kaspersky Lab From Buying Ads

Twitter bans Russia-based Kaspersky Lab from buying ads

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Twitter. Pixabay

Twitter has banned Russia-based cyber security firm Kaspersky Lab from advertising on its platform, stating that the company “operates using a business model that inherently conflicts with acceptable Twitter Ads business practices.”

In an open letter to Twitter CEO Jack Dorsey, Kaspersky Lab’s Founder Eugene Kaspersky has termed the move as “potential political censorship”.

“At the end of January, Twitter unexpectedly informed us about an advertising ban on our official accounts where we announce new posts on our various blogs on cybersecurity (including, for example, Securelist and Kaspersky Daily) and inform users about new cyberthreats and what to do about them,” Eugene wrote on Friday.

Kaspersky Lab
Kaspersky Lab.

“In a short letter from an unnamed Twitter employee, we were told that our company ‘operates using a business model that inherently conflicts with acceptable Twitter Ads business practices,'” he added.

Kaspersky Lab spent around $93,000 to promote its content on Twitter in 2017 and its India advertising share on Twitter was around $13,580.

“No matter how this situation develops, we won’t be doing any more advertising on Twitter this year.

“The whole of the planned Twitter advertising budget for 2018 will instead be donated to the @EFF. They do a lot to fight censorship online,” Eugene tweeted on Saturday.

Also Read: New algorithm may help locate fake Facebook and Twitter accounts

According to a report in Cyberscoop, a Twitter spokesperson pointed towards the September 2017 decree from US Department of Homeland Security (DHS) that ordered federal agencies to remove Kaspersky products from their networks.

“Kaspersky Lab may remain an organic user on our platform, in accordance with the Twitter Rules,” a Twitter spokesperson told The Register.

“Twitter is playing into the hands of cybercriminals when it hinders the delivery of important information on protection from cyberthreats,” Eugene said.

“The majority of our promoted content on Twitter has been about cybersafety and research and reports about the information security industry. We believe that this content brings value to a variety of Twitter users.”

Twitter icon.
Twitter icon. Pixabay

“Twitter, if this is a matter of a decision being made in error, please openly admit this; people’d forgive you – everyone makes mistakes! I think that would be the only civilized way to quash any doubts about potential political censorship on Twitter,” Eugene said.

The Kaspersky Lab founder said that more than two months have passed and the only reply he received from Twitter was the copy of the same boilerplate text.

Also Read: Twitter India rolls out sponsored ‘Moments’

“Accordingly, I’m forced to rely on another (less subtle but nevertheless oft and loudly declared) principle of Twitter’s – speaking truth to power – to share details of the matter with interested users and to publicly ask that you, dear Twitter executives, kindly be specific as to the reasoning behind this ban,” he said.  IANS