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South Africa to attract Indian tourists to boost tourism industry

Indians likely to travel African countries more after ease in Visa regulations

Durban, South Africa Image: Wikimedia Commons

South Africa has identified India as a key focus market for boosting tourism and it will shortly launch an aggressive campaign to attract tourists from there.

South African Tourism Minister Derek Hanekom announced this at the INDABA tourism fair here. He said that the country had received more than 80,000 Indian tourists last year and his ministry planned to dedicate to India a significant part of its advertising budget of nearly $8 million this year, with the objective of boosting significantly the arrivals from India.

“India has a huge potential and our challenge is to see what is needed in order for this market to grow and for us to get a fair share of the huge pool of Indian travellers,” Hanekom told this correspondent.

Indian in Africa Image : Wikimedia Commons
Indian in Africa
Image : Wikimedia Commons

He said Indian travellers felt at home in South Africa as they had a very large population of people of Indian origin, especially in Durban.

“Mahatma Gandhi had also lived here in Durban. Here, just like in India, we have different cultures and different religions living in harmony with one another,” he added.

INDABA, which means gathering in Zulu, has positioned itself as the largest tourism fair in the African continent and attracts participation from all African countries which come to display their new products and services, as tourism is an essential sector for creating employment as well as economic growth in the least developed continent in the world.

“The safari experience is certainly one of the key selling point of Africa. We don’t have the Taj Mahal or some of the incredible sites that you have in India, but here in South Africa, you can be guaranteed to see the Big 5 (Lions, Elephants, Rhinos, Buffaloes and Leopards) in just one, single safari,” Hanekom said.

Tourism to South Africa and other African countries was severely hit by fears arising from the fresh outbreak of Ebola epidemic in West African nations of Liberia, Sierre Leone and Guinea. The market has begun to show signs of recovery, now that the outbreak has subsided.

The minister said that tourists’ fears were misplaced about contracting the virus in South Africa. “In fact, Europeans were much closer to where Ebola was happening than we were in South Africa,” Hanekom said.

Apart from a subsiding Ebola, Hanekom placed his hopes on boosting arrivals from India on the ease of visa regulations for Indians visiting South Africa. Earlier, the visa regulations were strict and it would take up to three weeks for getting permission to travel. In April this year, after Hanekom’s visit to India, the norms have been eased and visas should be easier and quicker to obtain for Indians.

“The problem is that our consulate and embassies were having difficulties in answering and handling the visa demands during the peak travel season in India and it often took up to three weeks for delivering visas. That is simply too long. I am convinced that if we manage to make the visa easier we can double the numbers in a couple of years,” Hanekom explained.

For many Indians, the country is also perceived as an elite and expensive destination just like European countries, but in recent months a weakening Rand has allowed more Indians to visit and spend more.

Another peculiarity of the Indian travellers is that they like to visit several countries on a trip. While in Europe and North America it is simpler due to visa-free travel between nations, it is still a challenge in Africa.

This point was a focus of discussions at the INDABA this year and various African countries have begun looking at how to facilitate such seamless travel in Africa. Hanekom admitted that security and instability issues in some African nations remained an important barrier to visa-free travel within the continent.

The minister also allayed fears of travellers that that some areas in South Africa were unsafe.

Hanneli Slabber, country manager of South Africa Tourism in India, said: “I guess you have to beware of pickpockets anywhere in the world. Indians visiting South Africa enjoy adventure and activities and they buy triple the amount of activities than those from other nations. Indian women are actually leading in terms of numbers and they like the country and feel safe.”

Bukhara Indian Restaurant, Stellenbosch, Africa Image: Wikimedia Commons
Bukhara Indian Restaurant, Stellenbosch, Africa
Image: Wikimedia Commons

Slabber said that now a lot of vegetarian options, including vegan and Jain food, are available in the country and there were several Indian restaurants. “Our cuisine is influenced by Indian curries as well and a lot of South Africans, not necessarily of Indian origin, can cook good Indian cuisine,” he added.

Indian cuisine in South Africa Source: Wikimedia Commons
South Africans selling Samosas and spring rolls
Source: Wikimedia Commons

However, in a blow to tourism from India, the national carrier, South African Airways, facing a shortage of aircraft, has stopped the only direct flights from India (Mumbai) to South Africa, forcing Indian tourists to go for alternatives like Emirates or Qatar with one-stop flights.(IANS)


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Reasons Why India Has Become a Call Center Hub

Experts are expecting the industry to grow considerably in the coming years on account of a steady influx of foreign investors

India is one of the largest call centre hubs in the world. Pixabay
India is one of the largest call centre hubs in the world. Pixabay
  • India has become a call center hub
  • In past few years, the industry has seen a drastic growth
  • There are several reasons which are making this industry flourish in India at such a fast pace

For over a decade, the call center industry in India has reached at least US$710 million in revenue. Experts are expecting the industry to grow considerably in the coming years on account of a steady influx of foreign investors.

At present, there are a lot of call centers in India and nearly every multinational company has outsourced their customer service to the country. Call centers, after all, can help in terms providing better customer outreach and flexibility according to More so, it has become essential for companies to set up call centers in India as a means to lessen costs and, more importantly, achieve better growth.

UP Investor Summit saw the launch of app e-Saathi.
This upsurge in the industry is providing many people with jobs. Pixabay

Indeed, it’s not so hard to think about the reasons why India has been preferred as a call center hub by a lot of foreign corporations. For a fact, these reasons are too obvious to begin with.

Government support

Ever since it lifted obstacles that have gotten in the way, the Indian government was able to prioritize the growth of the call center industry as an important economic driver, and it has continued to do so today. With such a strong backing from policymakers, the business process outsourcing environment in the country continues to prosper.

 A competitive workforce

The first thing that’s on this list is the Indian workforce itself. A lot of companies are looking towards India not because it’s cheaper to set up a CRM arm there. It’s the Indian employees themselves that encourage companies to invest. What with a great wealth of skilled and professional workers, India is a powerhouse when it comes right down to supplying qualified individuals to the job of engaging clients from overseas.

Also Read: 7 Pro SEO Tips for Small Businesses

From text to graphics, this software does it all. Pixabay
A competitive workforce is another reason for the upsurge of call centre industry in India. Pixabay

English proficiencies

But aside from the abilities of Indian workers along the lines of customer service, it is their capacity to speak English is what drives companies from Canada and the United States to expand their operations across the subcontinent. Language, after all, is an important factor of effective CRM, and with an Indian workforce, companies can get a competitive edge.

 An effective training environment

One reason why Indian call center workers are valuable is that they are constantly trained. Nothing else can provide better results than a worker who has just updating his skills through re-training. For foreign investors, this has been one of the most notable reasons  they prefer to establish a foothold in India.

Investments in IT

Apart from being a call center hub, India has also been regarded as one of the world’s most important tech hubs, standing side by side with Silicon Valley. Recent forays into the IT industry has introduced several innovations that have also impacted other industries as well. Call centers are not exempted from these disruptions since they are currently reaping the benefits of updated technologies and infrastructure.

Also Read: ‘WhatsApp Business’ Now Available On Android In India

Cloud networking is also a great way of lessening the work burden. Pizabay
Investment in IT and Infrastructure is increasing the number of call centers in India. Pixabay

There are still a lot of reasons that can very well define the successes of the Indian call center industry. What’s important is that the industry enjoys a large share of the global call center pie, providing employment and driving growth for the years to come.