‘The Urgent Run’ to address sanitation problem in Delhi


New Delhi: In a bid to address the public sanitation problems, ‘The Flush Mob’ is gearing up to bolster the ‘Swachh Bharat Abhiyan’ through numerous programs in the capital on November 7. The body which is associated with the World Toilet Organization (WTO) endorsed by UN Waters, is aiming to increase the efficiency in maintaining sanitation in public toilets.

music performance - raahgiri


The outfit, in their program, would also include workers deployed in various privately run public conveniences and apprise the rural people to be more aware about sanitation.

Among the plethora of activities, a walkathon from Vishwavidyalaya Metro Station gate no. 4 to Ramjas College, Delhi University at 7 am, a poetry workshop, pottery, dance, spilling colors through painting, creative relay and quizzing mainly for children, are slated to take place.

The group would also organize events like “Poop Hunt”, “Poop Eye”, “Poop to the Loo” and “Poop Mine” to lure people into their initiative. A musical extravaganza will also enthral the crowd at the Ramjas campus. This would be the first time such an event would take place in Delhi.

the flush mob logo

‘The Flush Mob’, founded by documentary film-maker Saptarshi Roy, recently became a part of the popular and lively initiative Raahgiri!

Speaking on setting up “The Flush Mob”, Roy said, “Meeting Mr Jack Sim, Mr Toilet, the founder of the World Toilet Organization, I exactly knew what and how I had to start what I always wanted to do. He became my biggest inspiration. If not the whole India, me and my super energetic team of volunteers would keep doing small and big things to improve the situation in Delhi & NCR.”

the flush mob team


Activists of the organisation are not a group of people whom you see running with ‘Harpics’ and broomsticks, but dedicated cadres who are taking the task of promoting sanitation and health-care to the next level.

At least 13 countries have observed the UN World Toilet Day: Sanitation for All in the past. Mumbai too had hosted various programmes on the day. But this would be the first time that such an event would be celebrated in the capital city.



With slogans, posters and screaming taglines like, “who does not want to give a shit?”, “Giving a shit is always fun!”, “Let’s run for the urgent run together”, the “Urgent Run” initiative by The Flush Mob is expected to grab a lot of eye-balls in its vision to bring in a change in issues of sanitation.

voxpop - raahgiri

The Urgent Run is set to take place on the November 7 at Ramjas College.