Moka(Mauritius): World Hindi Secretariat is going to celebrate its 8th anniversary of the official start of functioning on 15th February here in Moka.
The event is being organised by the High Commission of India to Mauritius with Ministry of Education, Human resources, Tertiary education and the scientific research of Mauritius jointly.
The event was originally scheduled to take place on 11th February but due to prevailing bad weather conditions, it had to be postponed to 15th. World Hindi Secretariat’s idea was presented during the 1975 World Hindi Conference in Nagpur by the then Mauritian Prime Minister Sir ShivSagar RamGulam.
The WHS was founded through a treaty between Indian and Mauritian Government. The functioning of WHS started in 2008 officially and since then it has been working for the global good of the Hindi.
Last year Prime Minister Narendra Modi visited the WHS during his visit to Mauritius. He also inaugurated the construction work of the head office of WHS.
New Delhi, March 18, 2017: A festival celebrating Hindi literature is all set to give youthful groups of onlookers an essence of the many pleasures contained inside the artistic culture of the language.
The festival titled, “Oxford Bookstore Hindi Sahitya Utsav” will be held at Oxford Bookstore here on March 19.
This event will serve as a platform for the people who are looking forward to explore this language through various discussions and intellectual sessions with the experts of hindi language.
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The day-long festival of Hindi writings and Hindi verses will be composed collaboratively with Rajkamal Prakashan samuh and upheld by Vani Prakashan, Hindi Yugum Prakashan, Westland Books, Rajpal and sons, Virtuous publications, and Kunwar Viyogi Remembrance trust.
According to the organisers, Hindi is a very expressive language. “In poetry and songs, it can convey emotions using simple and gentle words. It can also be used for exact and rational reasoning,” they said.
“The occasion has been conceptualized as a tester’s menu, a sampler, a buffet of the many flavors contained in hindi language & writings, voices, subjects, tones and themes in Hindi,” they added.
The festival will start with an introductory note by Mrinaal Pandey on the topic “Bhasha aur samaj”. That will be followed by interactive sessions by Manisha pandey, Piyush Mishra, Divya Prakash Dubey, Urvashi Butalia many more literary personalities associated with Hindi literature.
It has been divided into sessions comprising readings and recitations on themes as diverse as wit, humour and satire, dissent, modernism, etc. (IANS)
Feb 27, 2017: The most important part of advertisements is the story line and it gives a spur on the social media when the lessons from the story line are timeless. Needless to say, every time a free-spirited ad is released, it not only sparks conversations over the internet but also leaves a viral trail of debates. Just in the same way, some of the Indian advertisements did when they strove to change the mindset of people with regard to gender difference. We often tend to slur women not realizing the essence of being a woman, it takes strength and an indomitable spirit to be a woman. This article will talk about how advertisements in India are leading by example and discarding gender difference.
Let’s recall some of the advertisements that did away with gender difference.
Nike’s recent ‘Da Da Ding’ ad starring Deepika Padukone as one among other female athletes is a powerful ad which got the people talking about giving importance to female athletes as well. It showcased females of a real athletic figure which is not animated and has got nothing to do with ‘legs and butts’.
(A still from Nike’s Da Da Ding advertisement)
The ad portrayed women as fierce and passionate about sports. Once upon a time, Nike’s product catered almost exclusively to marathon runners and then, a fitness craze emerged –and the folks in Nike’s marketing department knew where to mark their next move, an applause for Nike for initiating a spellbinding effort.
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Whisper, Touch the pickle ad
(A still from Whisper Touch the pickle advertisement)
Whisper, Touch the pickle ad is another exemplary of breaking taboos surrounding women’s menstrual cycle. The whisper #Touchthepickle campaign makes an attempt to purge the baseless superstitions owing to Dos and Dont’s in menses. The ad showcases a young girl who dares to touch the pickle while she is on her periods. It conveys a sensible meaning to its viewers to break away these taboos. The ad was lauded internationally and awarded ‘Glass Lion Grand Prix’ award at Cannes International Festival of Creativity.
Many advertisements over the years have sold the cosmetic product but fewer have tried to change the societal conception of beauty. Even fewer have tried to do both, Joy Cosmetic is the brand that did it in India.
(A still from Joy beauty advertisement)
The ad begins with showcasing a well renowned oversized comedian, Bharti Singh asking the viewers “What did you expect, 36-24-36?”, and shuts down body shamers who presumed it to be an ideal body size. The ad conveys effortlessly that an Ideal beauty has nothing to do with body and shape.The advertisement has a sensitive message and is meaningful to its consumers.
“Language is the armory of the human mind, and at once contains the trophies of its past and the weapons of its future conquests.”
– Samuel Taylor Coleridge
A Language has a paramount importance just not in the terms of exchanging words, but also in terms of sharing feelings, expressions and beliefs – in the form of words, signs, symbols or sound. It is an important source and means of human communication. But with time, gradual change and development of languages, have become more apparent.
Evolution of any language depends mainly on socialization and interaction. Most interactive languages have evolved rapidly, rather than any isolated language of any particular tribe, that resides distinctly far away, based on the geographical biases. Languages which lack in socialization and interaction, also lack in adapting values and behaviors from other culture as well.
India is a multi-lingual country, and officially it has 22 languages and Hindi being one of them. It is officially the country’s first language that is spoken and understood by the majority of Indians.
Origin of Hindi Language: According to Griysen, Hindi is divided into two- Paschimi Hindi – Shourseni Apbransh and Purvi Hindi – Ardhmagdhi Apbransh. The root of Shourseni Apbhransh is Sanskrit, which came from Aryan language. Shourseni Apbhransh has developed into Khadi Boli, and later to Hindi.
Hindi, being the most interactive and socialized language is coupled with the influence of technology, lifestyle and other languages and culture, is no less far in terms of evolving.
Evolution of Hindi has occurred in numerous forms:
Change in writing and speaking: Hindi is written in Devnagri script originated from ‘Bahamani Lipi’, though later in 1935, few corrections in changing of letter’s shapes and use of the verbs took place in “Nagri Lipi Sudhar Samiti” by Kaka Kalelkar. Moreover, nowadays people are more prone to using ‘Bol Ki Bhasha’ or spoken word, rather than, ‘Manak’ or standard Hindi.
Insertion of New Words: Over time, Hindi has been influenced by foreign languages- like Urdu, English, Persian Sanskrit, Persian, Turkish, Arabic, Portuguese, Dravidian Languages and others. Hindi is full of loan words and one will be surprised to know that most of the words that we use in our daily conversation have a foreign origin. Therefore number of words like – Tadbhava (तद्भव/تَدبهَو derived from Sanskrit or Prakrit), Tatsama (तत्सम/تَتسَم identical, derived from Sanskrit), Deshaja (देशज/دیشَج local, derived from Sanskrit).
Influence of media: Hindi has got worldwide fame for the influence of media. Social media, film, and television have influenced the writing style of Hindi a lot! People who don’t know how to read or write Hindi to express his feelings in the form of Devnagri script can easily do the same in Roman script. Be it ‘sharyari’ or a film script; use of Roman script in Hindi in nothing new.
Popular songs and Advertisements: Exposure of Hindi through songs or adds helps the language to reach out to several people. Nowadays, to make songs appealing and catchy, lyricists and script writers prefer a combination of both Hindi and English and other languages. Due to this, directly or indirectly one comes across the language or gets aware of it. Thus, we can have an idea, how Hindi has evolved with the evolution of time.
– by Riashe Chakraborty from NewsGram. Twitter: @itzriashe