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To help small businesses in India reach the global economy, Facebook is planning to train five million people with digital skills in three years, a top company executive said here on Saturday.
With ten ongoing programmes, Facebook has already trained one million people across 150 cities and 48,000 villages with support from 50 partners, the social networking giant said on the inaugural day of the two-day Facebook Community Boost programme aimed at helping small businesses gain digital marketing skills.
“We have a very strong framework of partnership with local partners and state governments,” Ankhi Das, Public Policy Director, India, South and Central Asia, told reporters here, adding that the company also works closely with the Ministry of Skill Development And Entrepreneurship on digital training.
“We are very excited that our programmes such as BoostYourBusiness, SheMeansBusiness, that are run in partnership with State and Central Government, civil society and private institutions, focus on facilitating economic transformation and mainstreaming of small businesses at the grassroots level into the formal economy,” she added.
The Facebook training programmes entail simple lessons that help to build a digital presence, avoiding expensive fees for creating and hosting websites, tap into the growing mobile economy, gain market access by learning to market their products to more than two billion people globally who use Facebook, increase awareness about their products and services.
The training programmes for India will also help people learn how to utilise Facebook-owned photo-sharing platform Instagram, Das said.
The training modules for these businesses in digital marketing and online safety developed by Facebook are available in 14 local languages.
Facebook said its programmes reached 29 states in India, including Uttar Pradesh, Karnataka, Punjab, Maharashtra, Gujarat, Arunachal Pradesh, Assam, Odisha and Rajasthan among others.
In addition, Facebook jobs product enables businesses to post job listings and empowers youth to find jobs even in remote geographies.
“More than 80 per cent of SMBs (small and midsize businesses) on Facebook say they have increased sales because of the platform and access to global and local market,” Das said, citing the findings of a recent survey.
The results showed that over 70 per ccent of SMBs on the social networking platform built their business on Facebook.
“All these facts encourage us to look at training five million people and entrepreneurs in much needed digital skills by the year 2021,” she added.
When asked how Facebook would prevent businesses from making fraudulent or exaggerated claims on the platform, Das said that Facebook would take action when somebody reports the matter.
“Moreover, customers should examine the veracity of the claims made on Facebook. Unlike in other e-commerce platform, real transactions do not happen on Facebook,” she said, adding that the platform is primarily being used for increasing product awareness.
When it comes to dealing with misinformation on the platform, Facebook primarily relies on the “credible violence” yardstick, meaning that it would remove the content when its reviewers determine that the content has the potential to cause harm to individuals, she said.
On concerns of businesses generating fake like or page views, Das said that Facebook is aggressively fighting spread of misinformation on the platform by taking down fake accounts.
In the last two quarters, Facebook has removed more than 1.5 billion fake accounts, Facebook CEO Mark Zuckerberg said in a note last week. (IANS)
As kids growing up in different states, Shoba Narayan and Michael Maliakel shared a love of one favorite film — "Aladdin." Both are of Indian descent, and in the animated movie, they saw people who looked like them.
That shared love has gone full-circle this month as Narayan and Maliakel lead the Broadway company of the musical "Aladdin" out of the pandemic, playing Princess Jasmine and the hero from the title, respectively.
"Growing up, there was such little South Asian and Middle Eastern representation in the American media, and Princess Jasmine was really all I had. She was a huge role model to me as someone who was intelligent and strong and independent and beautifully curious, and that's who I wanted to be," says Narayan, who grew up in Pennsylvania.
The pair arrived at "Aladdin" in very different ways. Maliakel is making his Broadway debut, but Narayan is a musical theater veteran, having made her Broadway debut in "Natasha, Pierre & The Great Comet of 1812" and touring with "Hamilton" as Eliza Hamilton.
She was in "Wicked" as Nessarose when the pandemic shut down Broadway in March 2020. Her agent called in April with the prospect of auditioning for Jasmine. She sang "A Whole New World" over Zoom on gallery mode, pretending to be on a magic carpet. "It was a very unique experience," she says, laughing.
Disney producers flew her to New York to meet face-to-face and go through the material again. Narayan was asked to read with different Aladdin potential actors. She got the gig: "I went from a wicked witch to a Disney princess. Can't complain."
Maliakel, a native of New Jersey, came from the world of opera, a baritone who studied at Johns Hopkins University and the 2014 winner at the National Musical Theatre Competition. He trained his voice to be flexible, waiting for the right window to open.
"I didn't really see a lot of people doing what I wanted to do in the world," he says. "There just wasn't a whole lot of representation. So it's really hard to imagine yourself in those scenarios when you have no one to look up to as a role model or an example of how it could be done."
He played Porter and understudied Raoul in a national tour of "The Phantom of the Opera," which ended its run in Toronto just before the pandemic hit.
"I always dreamed that Broadway might happen someday," he says, laughing. "I'm just kind of dipping my toes into the waters in one of the biggest male roles in the business right now, and it's kind of surreal."
'Aladdin' featured as a Broadway Musical with a cast of Indian origin playing the main roles Image credit: Wikimedia Commons
Broadway's "Aladdin" is a musical adaptation of the 1992 movie starring Robin Williams. The musical's story by Chad Beguelin hews close to the film: A street urchin finds a genie in a lamp and hopes to woo a princess while staying true to his values and away from palace intrigue.
Key Alan Menken songs from the film — including "Friend Like Me," ″Prince Ali" and "A Whole New World" — are used. The lyricists are the late Howard Ashman, Tim Rice and Beguelin.
The show — and it's two new leads — had a few performances to celebrate Broadway's return from the pandemic this fall before it was forced to close for several days when breakthrough COVID-19 cases were detected. The actors say the safety of the cast, crew and audience are paramount and closing was the smart move.
"This is how we keep theater going in the pandemic," Maliakel says. "The other option is to just not do it at all. And that's not an option. A week's worth of lost performances, when we look back on things in a year or so, I think will just be a little blip on the radar."
They both look back with heart-thumping appreciation at the early performances when they welcomed back theater-starved audiences, who gave the company 3-minute standing ovations just for singing "A Whole New World."
"It is every brown girl's dream to be singing that song on an actual flying carpet," says Narayan. "And the fact that I got to do it on Broadway in the full costume with the lights and the 32-piece orchestra beneath me — oh, my gosh, I really had to hold it together. It was emotional overload for me."
Maliakel recalls that he and his brothers wore out their VHS cassette version of "Aladdin." He remembers having lunchboxes, pajamas and bed sheets with the film's theme. Aladdin was "every little brown kid's prince." Now he is that prince.
"Now, finally, to get to get paid to do it on the world's largest stage — it's not lost on me how crazy that is," he says. "The responsibility of my position right now feels really great. This moment sort of feels bigger than me in some ways, and I don't take that lightly. I think it's a really exciting time." (VOA/RN)
Keywords: Aladdin, Broadway, Musical, Indian Descendant cast,
Jack Daniel's is the world's most popular whiskey brand, but until recently, few people knew the liquor was created by Nathan "Nearest" Green, an enslaved Black man who mentored Daniel.
"We've always known," says Debbie Staples, a great-great-granddaughter of Green's who heard the story from her grandmother. … "He made the whiskey, and he taught Jack Daniel. And people didn't believe it … it's hurtful. I don't know if it was because he was a Black man."
But people believe it now — in large part because Brown-Forman Corporation, owner of Jack Daniel's Tennessee Whiskey, has acknowledged the foundational role Green played in the brand's development.
"The truth of the matter is, Nearest Green was the first head distiller of Jack Daniels whiskey," says Matt Blevins, global brand director for Jack Daniels Tennessee Whiskey. "We're very proud of this story and are very committed to amplifying it and acknowledging that. In the past, we did not amplify it the way that we could have in earlier eras, but we're about the future and moving forward."
America's first-known Black master distiller
The story begins in Lynchburg, Tennessee, current home of the Jack Daniel Distillery. In the mid-1800s, Green's slaveholders hired him out to a local preacher named Dan Call. Green, who had a reputation as a skilled distiller, made whiskey for Call, using a sugar maple charcoal filtering process that is believed to have originated in West Africa. Daniel, a boy who worked for Call, became Green's apprentice and learned the special technique that gave the Tennessee whiskey its smooth taste.
After emancipation in 1863, when all enslaved people were freed, Daniel purchased Call's distillery and hired Green as Jack Daniel Distillery's first master distiller.
"The best knowledge that we have is that they had a mentor-and-mentee sort of a relationship, and I would say, a friendship," says Blevins. "The stories that have been passed down [talk] about the care that Jack Daniel took to always acknowledge … the Green family."
Historic photo of Jack Daniel (in white hat) seated next to George Green, the son of Nathan "Nearest" Green Image source: VOA
There are no known pictures of Green, but there is one of Daniel with Green's son, George, sitting next to Daniel, rather than being relegated to the back.
"That photograph shows the respect that they had for one another and for their families," says Stefanie Benjamin, an assistant professor of tourism management at the University of Tennessee, Knoxville. "To be not only allowed in that photograph, but also positioned in the foreground and sitting right next to Jack Daniels himself."
Search for the truth
Green's role in the history of the brand was uncovered by a writer and entrepreneur named Fawn Weaver, who became fascinated by Green's unheralded contribution to the world's most popular whiskey. After extensive research, including interviews with Green's descendants, Weaver shared her documentation with the company.
"I was very pleasantly surprised when they embraced my research and updated their records to reflect that," Weaver told VOA via email. "I think it said a lot about the character of their company that they moved that quickly to course correct."
Jack Daniel's has incorporated Green's contributions into the official history of the brand, but Weaver has gone a step further. She invested $1 million of her own money to establish Uncle Nearest Premium Whiskey, which is now the fastest-growing independent American whiskey brand in U.S. history.
Fawn Weaver (center in red) with her leadership team at Uncle Nearest Premium Whiskey, including master distiller Victoria Eady Butler (far left), the great‐great‐granddaughter of Nearest Green. (Photo courtesy Uncle Nearest Premium Whiskey) Image credit: VOA
The company's master distiller is Victoria Eady Butler, Green's great‐great‐granddaughter.
"Uncle Nearest is the most-awarded American whiskey or bourbon of 2019, 2020 and 2021, and the fact that it is the bloodline of Nearest Green blending and approving what goes into our bottles is something I marvel at regularly," Weaver says. "Victoria is an absolute natural when it comes to blending, and to watch her work is to see something pretty darn close to perfection."
Seven generations of Green's family have worked at the Jack Daniel Distillery, a tradition that continues today with Staples and two of her siblings. But the Green family did not benefit when the Daniel family sold the Jack Daniel distillery to Brown-Forman for $20 million in 1956.
"Although they [the Green family] were very well off in terms of finances [in the 1800s] in that time, they were not the owners or co-owners of the Jack Daniel distillery," Benjamin says. "And so, those millions of dollars have been passed down through generations of the Jack Daniel family, and not necessarily the Green family."
Maturing barrels of whiskey in a barrel house on the grounds of the Jack Daniel Distillery in Lynchburg, Tennessee. (Photo courtesy Jack Daniel's) Image credit: VOA
Weaver's Uncle Nearest Premium Whiskey has joined forces with Jack Daniel's to launch a program that provides support, expertise and resources to African-American entrepreneurs entering the spirits industry.
Staples says her family is thrilled their great-great-grandfather is finally being recognized.
"It's kind of mind-boggling … and we are so proud," Staples says. "And to think that from here to Africa, that recipe goes all the way back. And to think that he played such an important role in establishing this company. It sometimes seems unreal. It really does."
Because of Weaver's tenacity, Green's story, although left untold for more than a century, will not be lost to history. But that's not the case with so many other stories of Black achievement and contributions to the nation.
"Part of telling his story and sharing his legacy is to give credit and to give attention to a person who, if it wasn't for him, we wouldn't have the Jack Daniel whiskey as we know it today," Benjamin says. "It showcases yet another example of how formerly enslaved people, Black people, African American people who have really built this country, are left out of the dominant narrative that we tell." (VOA/RN)
(This article is originally written by Dora Mekouar)
Keywords: Jack Daniel's, Whiskey, Nathan Green, Slavery, Black achievement
Cricket fans can now book the ultimate experience with the official accommodation booking partner for the ICC Men's T20 World Cup, Booking.com. The T20 Pavillion, a bespoke cricket-themed luxury stay that transforms the Presidential Suite at Grand Hyatt Mumbai Hotel and Residences into a classic cricket stadium.
The suite offers guests an all-inclusive once-in-a-lifetime experience during the India vs Pakistan ICC Men's T20 World Cup match on October 24, 2021, packed with quirks and luxuries that is sure to satisfy even the biggest cricket enthusiast. Additionally, as a part of the experience, guests will also have the exclusive opportunity to meet Bollywood actor Shraddha Kapoor at The T20 Pavilion.
The booking window that opens at 4:30 p.m. on Saturday and will be booked on a 'first come, first serve' basis with check-in date on October 24, 2021 and check-out on October 25, 2021. | Photo by Alessandro Bogliari on Unsplash
For one night only, guests can soak in the energy of a roaring stadium to enjoy the epic match on a life-sized screen while seated on comfortable sofas -- just like the luxury box seats at the stadium. They can also head to the locker room (dining room) next to the field (living room) to have some energy drinks, just like a cricketer would do or head to the bedroom, transformed into a net practice area. It's got the field, the pitch, the locker room, pitching nets and cricket memorabilia infused in every element of the room.
The booking window opens at 4:30 p.m. on Saturday and will be booked on a 'first come, first serve' basis with check-in date on October 24, 2021, and check-out on October 25, 2021. The T20 Pavilion is priced at Rs 6666 only in honour of all the great sixes smashed at the T20 World Cup. The T20 Pavilion can accommodate up to four guests. Cricket fans can visit the website or mobile app to book this cricket-inspired stay. (IANS/ MBI)