Wednesday, October 28, 2020
Home Lead Story 80% Indian Consumers Look Forward to Shopping for Upcoming Festive Season: Survey

80% Indian Consumers Look Forward to Shopping for Upcoming Festive Season: Survey

The survey was conducted by Retailers Association of India (RAI) and LitmusWorld

The upcoming festive season comes with a hope for the retailers as they have been severely hit by the pandemic. A survey by the Retailers Association of India (RAI) and LitmusWorld shows that around 80 per cent Indian consumers are looking forward to buy products during the upcoming festive season.

The ‘Festive Shopping Index 2020’ shows that around 75 per cent of the consumers would be shopping online and around 66 per cent would also consider shopping at stand-alone stores and 37 per cent want to visit malls. The survey observed that the trend reflects the rise of omni-channel shopping.

Follow NewsGram on Instagram to keep yourself updated.

“While online is the primary mode of discovery, consumers are looking forward to purchasing at physical stores,” said a joint statement by RAI and LitmusWorld.

Commenting on the festive shopping sentiments, Kumar Rajagopalan, CEO of RAI, said: “Retailers are looking at the festive season with some amount of cautious optimism. We believe that all formats of retail will see resurgence but on an omni-channel basis.”

He said that customers do feel the need to reconnect with a sense of cheer and are slowly coming out to shop.

80% consumers look forward for festive shopping: Survey
The ‘Festive Shopping Index 2020’ shows that around 75 per cent of the consumers would be shopping online. Unsplash

Want to read more in Hindi? Checkout: बिहार में छोटे दल ‘वोटकटवा’ से ज्यादा कुछ नहीं!

“However, they may not shop in the same way they have been shopping all these years. There is a lot of reliance on what is being shown to them digitally,” he added.

The survey found that having been confined to their homes for so long away from relatives and friends, there seems to be some excitement around gifting, highlighting the need to rekindle relationships and reconnect. About 23 per cent respondents expressed their intent to purchase gifts along with items for their personal use.
It revealed that 53 per cent of the respondents wanted to buy apparels and about 47 per cent wanted to get home appliances and electronics.

Also Read: 40% of World’s Population Do Not Have Access to Handwashing

The customers would prefer paying through digital modes of payment such as credit cards, debit cards, mobile wallets and UPI.

“In spite of the pandemic, the Indian consumer is still very excited for the festive shopping season and that’s a big positive for retailers. However, the industry will need to respond with interesting value propositions and superior customer experience across offline and online channels to boost festive demand and increase the wallet share of consumers,” said Khushaal Talreja, Head of Marketing & Partnerships, LitmusWorld. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,779FollowersFollow

Most Popular

Women Experience Depression Even After 3 Years of Giving Birth

Researchers have found that approximately one in four women experienced high levels of depressive symptoms at some point in the three years after giving...

Lack of Monitoring Stations to Quantify Air Pollution in India

With Delhi facing another tryst with air pollution, several environmental experts believe that the problem goes beyond the national capital and that the country...

Nutritious Snacks for the Virtual School Breaks

The pandemic has forced children to go back to school with virtual learning having swapped classroom teaching. Although school in 2020 may look way...

Books that Address Children’s Mental Health

In these unprecedented times, when isolation fatigue, gloom, and the fear of losing a beloved has also come to grip children, taking care of...

Air Pollution Linked to 15% of COVID Deaths Worldwide

In a major global study, researchers have revealed that long-term exposure to air pollution may be linked to 15 percent of COVID-19 deaths worldwide. According...

Ketogenic Diet could Prevent or Reverse Heart Failure

Heart problems? A special diet might help as researchers have found that the popular and controversial ketogenic diet could completely prevent, or even reverse...

Technology to Produce Psychoactive Drugs by IIT Guwahati

Indian Institute of Technology Guwahati (IIT-G) on Tuesday said its researchers have developed a low-cost membrane technology to produce psychoactive drugs and anti-aging compounds...

Fashion Hubs Burgeon into Fresh Farm Outlets

In recent days, people passing by some of the biggest fashion hubs in Mumbai rub their eyes in disbelief at what they behold. Instead of...

Recent Comments