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A wedding which was awaited: Anushka Sharma and Virat Kohli

A wedding that was very much awaited by many fans is finally happening and was held in Italy

Actress Anushka Shrama ties knot with Virat Kohli.
Actress Anushka Shrama ties knot with Virat Kohli. IANS
  • Actress Anushka Sharma ties knot with Virat Kohli on Dec 11,2017
  • Wedding held in Italy

Florence (Italy), Dec 11: Indian cricket team captain Virat Kohli and Bollywood actress Anushka Sharma — India’s most watched couple — sealed their relationship with a wedding — here amidst close family and friends on Monday.

“Today we have promised each other to be bound in love forever. We are truly blessed to share the news with you,” Virat and Anushka posted on their social media accounts.

“This beautiful day will be made more special with the love and support of our family of fans and well-wishers. Thank you for being such an important part of our journey,” the statement read.

The happy couple shared their wedding photographs on social media with fans. In one image, they are seen laughing happily during the ‘phera’ ceremony, while in another, a smiling Anushka is seen holding the garland to place it on Virat, who is held aloft by friends.

A string of congratulatory messages from the film and sports fraternity followed the official announcement. The wedding was solemnised as per Hindu rituals at 2 p.m. here, with the bride and groom looking resplendent in ensembles by celebrated couturier Sabyasachi Mukherjee.

For the D-day, Anushka wore a pale pink lehenga with Renaissance embroidery in vintage English colours embellished with silver-gold metal thread, pearls and beads. The bridal jewellery, handcrafted with syndicate uncut diamonds, pale pink spinel and baroque Japanese cultured pearls, was by the Sabyasachi Heritage Jewelry collection.

The groom looked smart in an ivory raw silk sherwani hand-embroidered in a vintage Benarasi pattern, with an old rose silk kota safa. The couple, who has been together for four years, is said to have chosen a luxury heritage resort Borgo Finocchieto, a little over 100 km away from here, for their nuptials. They appointed boutique wedding planning and production experts Shaadi Squad to ensure their celebrations were special and classy.

A host of photographs and video clips from the gala, which was preceded by a mehendi and engagement ceremony, suggest the decor was minimalistic and sophisticated.

An Instagram post by Shaadi Squad reads: “Four months of keeping a secret, hiding even from our own team, the secret recces, midnight meetings, vague conversations, and sleepless nights have finally manifested into this grand moment.”

Anushka and Virat, both 29, set tongues wagging about their wedding when they were seen leaving the Mumbai and Delhi airport respectively with their family members last week. All of them maintained a stoic silence, keeping the secrecy about the much-anticipated union intact.

Virat has been fairly open about how Anushka’s presence in his life has brought in positive changes in him, but the actress has preferred to keep her private life private. The rumours about their wedding had gathered steam when Virat asked for rest during the ODI and T20Is against Sri Lanka. He will join the team for the South Africa series which starts from December 30.

But before that, the couple will be hosting a reception in New Delhi for their relatives on December 21, followed by a reception for industry friends and cricketers in Mumbai on December 26.

They will be shifting to their new residence in Worli, Mumbai in December once they return from Delhi.

The couple will then travel to South Africa where Virat will start prepping for the upcoming series and Anushka will spend New Year’s Eve with him, read a statement from the actress’ representative. She will return in the first week of January to begin the next schedule of Aanand L. Rai’s film with Shah Rukh in Mumbai. She will also start prepping for “Sui Dhaaga” as the shooting for the same starts in February 2018 with Varun Dhawan.

That apart, the actress-producer will also be busy with the marketing and promotions of “Pari”, which will release on February 9.

Anushka, the daughter of an army officer, was a model before she made inroads with “Rab Ne Bana Di Jodi” opposite Shah Rukh Khan in 2008. It set the pace of a career which has seen her be a part of movies like “Band Baaja Baaraat”, “Jab Tak Hai Jaan”, “PK”, “NH10”, “Dil Dhadakne Do”, “Sultan” and “Ae Dil Hai Mushkil”. Her last release was “Jab Harry Met Sejal” earlier this year.

Even Virat’s India career started in 2008 in the senior team, after he led the U-19 team to a World Cup win. He has had a glorious run on the cricket pitch ever since. (IANS)

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Virat Kohli replaces Shah Rukh Khan as India’s choice of brands, says a report

According to a report by a valuation advisor, star cricketer Virat Kohli has replaced Bollywood superstar Shah Rukh Khan as India's top-ranking celebrity brand.

Virat Kohli replaces Shah Rukh Khan as India's choice of brands, says a report.
Virat Kohli replaces Shah Rukh Khan as India's choice of brands, says a report. wikimedia commons
  • Virat Kohli replaced Shah Rukh Khan as India’s top ranking celebrity brand
  • Kohli is now the first choice of brands to engage and attract consumers

Mumbai, Dec 20, 2017: Star cricketer Virat Kohli has replaced Bollywood superstar Shah Rukh Khan as India’s top-ranking celebrity brand, according to a report by a valuation advisor.

In the 2017 report titled ‘Rise of the Millennials: India’s Most Valuable Celebrity Brands’, Duff & Phelps said that Kohli topped the list with brand value of $144 million, followed by actors Shah Rukh ($106 million), Deepika Padukone ($93 million), Akshay Kumar ($47 million) and Ranveer Singh ($42 million).

Duff & Phelps, a global valuation and corporate finance advisor, published the third edition of its annual study of celebrity brand values in India.

“For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma,” Varun Gupta, Duff & Phelps Managing Director and Region Leader — India, Japan and Southeast Asia, said in a statement.

“In addition to Kohli, other young celebrities such as actress Alia Bhatt, actor Varun Dhawan and badminton champion P.V. Sindhu have either risen in the rankings or entered our top 15 list, backed by note-worthy performances in their respective fields and strong endorsement signings over the last year,” Gupta added.

Aviral Jain, Duff & Phelps Director, said: “While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Mahendra Singh Dhoni and Sindhu, collectively valued at $180 million, account for almost a quarter of the total celebrity brand value of the top 15.”

The report also highlights evolving trends in the brand endorsements space, including celebrities endorsing tourism campaigns, backing various sports tournaments/franchises, and launching their own line of merchandise. (IANS)

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