Sunday, April 18, 2021
Home Business Adobe to Acquire Workfront Platform For Marketers

Adobe to Acquire Workfront Platform For Marketers

Adobe to buy Workdront for $1.5B

Software major Adobe said it will acquire Workfront, a leading work management platform for marketers, for $1.5 billion.

The acquisition of Workfront will bring efficiency, collaboration, and productivity gains to marketing teams currently challenged with siloed work management solutions, Adobe said on Monday.

Follow NewsGram on Twitter to stay updated about the World news.

The transaction is expected to close during the first quarter of Adobe’s 2021 fiscal year.

“The combination of Adobe and Workfront will further accelerate Adobe’s leadership in customer experience management, providing a pioneering solution that spans the entire lifecycle of digital experiences, from ideation to activation,” Anil Chakravarthy, EVP and GM, Digital Experience Business and Worldwide Field Operations, Adobe, said in a statement.

With more than 3,000 customers and one million users, Workfront — based in Lehi, Utah — helps marketers to efficiently manage content, plan and track marketing campaigns, and execute complex workflows across teams.

Follow NewsGram on Instagram to keep yourself updated.

The acquisition comes at a time when satisfying the increasing expectations of business-to-customer (B2C) and business-to-business (B2B) customers now requires large volumes of content and personalized marketing campaigns delivered at high speed and scale.

Adobe
The acquisition of Workfront will bring efficiency, collaboration, and productivity gains to marketing teams currently challenged with siloed work management solutions. Wikimedia commons

This must be accomplished across increasingly dispersed teams, as remote work becomes prevalent in today’s environment and the future of work is redefined.\

Want to read more in Hindi? Checkout: तीन साल में पहली बार सैमसंग ने एप्पल को उसी के घर में हराया

“Adobe and Workfront share a common affinity to help the modern marketer thrive in an ever-evolving, increasingly demanding to set,” said Alex Shootman, CEO, Workfront.

“We’re excited to join Adobe and believe this will be a tremendous opportunity for our customers and partners.”

Upon close, Workfront CEO Alex Shootman will continue to lead the Workfront team, reporting to Chakravarthy.

ALSO READ: Attractive Food Might Seem Healthier to Consumers

Adobe and Workfront are longstanding partners with strong product synergies and a growing base of over 1,000 shared customers.

Shared Adobe and Workfront customers include Deloitte, Under Armour, Nordstrom, Prudential Financial, T-Mobile, and The Home Depot. (IANS)

STAY CONNECTED

19,517FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

Older Adults More Willing To Help Others As Compared To Younger Adults

New research has found that older adults are more willing to make an effort to help others as compared to younger adults. According to...

Explore The Heritage Of Punjab Through The Lens Of Documentary ‘The Bathinda Fort’

With a view to inspire the younger generation about the glorious historical and cultural heritage of Punjab, senior Advisor to Chief Minister Lt Gen...

Know About The Six Nepali Women Creating A Record Feat

Six Nepali women have reached the top of Mt. Annapurna creating a record feat on the 8,091-metre tall peak, the Himalayan nation's Department of...

Study: Covid19 Likely Not To Effect The Brain Directly

SARS-CoV-2, the virus that causes Covid-19, likely does not directly infect the brain but can still inflict significant neurological damage, a new study suggests....

Explained: The Connection Between Hindus And Yazidis

BY- JAYA CHOUDHARY The Yezidis are the Kurdish religious minorities from countries like Iraq, Syria, Iran, and Turkey. With the news focusing on the culture...

Spiritual Power To Guard, ‘Jai Shri Ram’ Printed Mask More In Demand

As the second wave of covid19 is increasing everywhere especially in Maharashtra and other states. The only possible way to protect yourself is to...

Close Representation Of Women And Men Competing For The First Time In History

UN Women, a United Nations entity for gender equality and women's empowerment, on Friday said that the 2021 Tokyo Olympics will have close to...

What Has Happened To Basic Cricket Intelligence?

The Indian Premier League (IPL) has commenced with a flourish. Cricket has become the entertainment in this scary, dreary, and home-bound alternative that one...

Recent Comments